PETE FLINT: Really, it came about when I
moved to the Bay Area.
And like any person to relocate or try to find
somewhere to live, I went on the internet and was really
disappointed with what I found.
So I had a problem.
I spoke to many friends of mine.
They had the same problem.
At that point, I vowed to start Trulia.
JAMIE GLENN: Buying a home is one of the largest financial
decisions people have to make in their lives, and Trulia's
role is really to find the right information
in the right way.
PETE FLINT: Before we launched, the real estate
experience on the web was very one-dimensional.
JEFF MCCONATHY: You wouldn't get a map, for instance, that
would show you where the property was.
PETE FLINT: No one had really combined all the sources from
the brokers and agents individually all together, and
then also combined that with a map to create this rich user
Google Maps API enabled us to show that to potential
investors and raise venture capital to launch the service.
The staff has grown to over 65 people.
We've been growing at least double digits, and today, we
have over 5 million people come to our website every
JAMIE GLENN: One of the ways that we've been able to drive
the business, I think, is our user experience in having the
Google Map API and the Google Maps on over 90% of our pages.
JEFF MCCONATHY: Almost every user who comes to our site
will interact with a map in some way.
JAMIE GLENN: It's been very easy for us to customize the
API to serve our needs.
JEFF MCCONATHY: We built Trulia Map, which Google Maps
and our content that we can embed on our agent and broker
We currently have over 40,000 agents using this, and it
really helps Trulia to extend our reach while enhancing our
JAMIE GLENN: So our Heat Maps are a very popular
feature on the site.
We have information going back 10 years on the historical
sales prices for over 60 million homes.
We took this massive amount of data and created polygons that
showed by color and geography what the home price trends
And we overlaid those on top of the Google Map.
JEFF MCCONATHY: It took us about three weeks for the
initial Heat Map implementation, and that
included creating about 35 million image tiles to overlay
on the Google Maps.
PETE FLINT: Overall, we've been really
happy with Google Maps.
JEFF MCCONATHY: I think that Google Maps is a great choice.
It's very easy to set up.
and how the web works can really get a basic map set up
in about an hour.
JAMIE GLENN: Because it's Google, there's this inherent
trust that the API's going to be available and it's going to
be able to withstand and hold up to the amount of traffic
and usage that we have.
JEFF MCCONATHY: We're actually a player.
We have confidence in what we're doing, and we know we're
heading in the right direction.