Practice English Speaking&Listening with: Short Marketing Course - Boost Sales With Better Targeting of Your Customers
In our short marketing course today, here’s a quick look at how
better focusing of your ads, your talks and other marketing will attract better customers
faster and easier than how most people do it.
Mastering this simple approach can dramatically boost your income while
reducing the risks involved from spending money trying to bring in new customers.
Now, it may surprise many taking today’s short marketing course for me to say this,
but if you want to improve the power and effectiveness of your
advertising, emails, trade shows, networking, presentations and talks,
make sure it’s obvious who should buy from you and why.
Now I can hear many of you going, Duh!
But there’s an important reason I’ve included this in today’s short marketing
course.
The sad truth is, I’m surprised how often I look at an ad, hear a talk, or see a trade
show booth and have no idea who they are trying to sell
or why that person or company should be interested.
As part of this short marketing course, try this.
Imagine yourself in a crowded room, with, say 200 people.
It’s your turn and they are asking you to spend
about 3 minutes to announce what you do as a business.
What would you say?
I’m willing to bet most of you taking today’s short marketing course would probably
describe your product or service in generic terms.
We have a thingamajig, or we do so-and-so.
That may be informative, but it’s not effective.
If you’re standing in front of a large group of people,
it’s because you’re trying to find the one or two people in the crowd
who seriously want what you’re offering.
Although everyone else in the crowd may politely listen,
most of them could care less about what you offer.
So your goal needs to be finding those one or two people who are ideal,
and ignore everyone else.
You do this by telling the crowd who specifically you’re looking for,
and then why that person should be interested in your product or service.
So, with today’s short marketing course I’d like you to consider this.
Instead of speaking in terms of yourself or your product,
speak in terms of WHO you’re looking for, and then, explain why THEY should be interested
in what you’re offering.
You could say something like this…
I’m looking for someone with such-and-such a problem,
who’s frustrated and would love to find a better solution.
Does anyone out there have this problem?
If yes, my product might be really interesting because it’s the only product on the market
that does such-and-such.
Okay. So now you can see how today’s short marketing course strategy,
can be used to handle networking, where you’re standing in a crowd.
But guess what?
You’ll also want to use the same approach with your ads, your packaging, your trade
shows and virtually every other marketing activity
you engage in.
Let’s take your ads.
If you’re in a newspaper or a magazine, or on TV or the radio, aren’t you trying
to find the few people in that whole crowd
who have a certain problem your product or service solves?
I heard someone taking one of our short marketing courses
explain that they have a women’s clothing store,
and that they’re not really solving any problem.
But that’s silly. Of course they’re solving a problem…
In their case the problem was, to certain women who are leading boring mundane
lives, this company offers an escape, with their
fun stores and with clothes that are fun and exciting.
Heck, many of you taking today’s short marketing course
know that even Disneyland is the solution a problem,
of what we’re going to do with the kids next weekend?
Or... how can we escape all the stress of the world
and just have a great time, like when we were young?
So, the point of today’s short marketing course is,
if you want to improve the effectiveness of your ads, promotions, even your trade show
booths, make it obvious from ten feet away
WHO specifically you are trying to find, and then give THEM a clear reason
why THEY should be interested.
Do this and you’ll start to see much stronger results from your marketing.
If you found this tip helpful, check out the AMAZING video on our website,
2-POWERFUL-TECHNIQUES EVERYONE FORGOT TO TELL YOU.
I think it will blow you away.
These are 2 simple ways most people never think of, to get more customers for your product
or business, often for little or no cost.
The video is absolutely free and there’s no sign up.
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