Practice English Speaking&Listening with: Short Marketing Course - Boost Sales With Better Targeting of Your Customers

Difficulty: 0

In our short marketing course today, heres a quick look at how

better focusing of your ads, your talks and other marketing will attract better customers

faster and easier than how most people do it.

Mastering this simple approach can dramatically boost your income while

reducing the risks involved from spending money trying to bring in new customers.

Now, it may surprise many taking todays short marketing course for me to say this,

but if you want to improve the power and effectiveness of your

advertising, emails, trade shows, networking, presentations and talks,

make sure its obvious who should buy from you and why.

Now I can hear many of you going, Duh!

But theres an important reason Ive included this in todays short marketing


The sad truth is, Im surprised how often I look at an ad, hear a talk, or see a trade

show booth and have no idea who they are trying to sell

or why that person or company should be interested.

As part of this short marketing course, try this.

Imagine yourself in a crowded room, with, say 200 people.

Its your turn and they are asking you to spend

about 3 minutes to announce what you do as a business.

What would you say?

Im willing to bet most of you taking todays short marketing course would probably

describe your product or service in generic terms.

We have a thingamajig, or we do so-and-so.

That may be informative, but its not effective.

If youre standing in front of a large group of people,

its because youre trying to find the one or two people in the crowd

who seriously want what youre offering.

Although everyone else in the crowd may politely listen,

most of them could care less about what you offer.

So your goal needs to be finding those one or two people who are ideal,

and ignore everyone else.

You do this by telling the crowd who specifically youre looking for,

and then why that person should be interested in your product or service.

So, with todays short marketing course Id like you to consider this.

Instead of speaking in terms of yourself or your product,

speak in terms of WHO youre looking for, and then, explain why THEY should be interested

in what youre offering.

You could say something like this

Im looking for someone with such-and-such a problem,

whos frustrated and would love to find a better solution.

Does anyone out there have this problem?

If yes, my product might be really interesting because its the only product on the market

that does such-and-such.

Okay. So now you can see how todays short marketing course strategy,

can be used to handle networking, where youre standing in a crowd.

But guess what?

Youll also want to use the same approach with your ads, your packaging, your trade

shows and virtually every other marketing activity

you engage in.

Lets take your ads.

If youre in a newspaper or a magazine, or on TV or the radio, arent you trying

to find the few people in that whole crowd

who have a certain problem your product or service solves?

I heard someone taking one of our short marketing courses

explain that they have a womens clothing store,

and that theyre not really solving any problem.

But thats silly. Of course theyre solving a problem

In their case the problem was, to certain women who are leading boring mundane

lives, this company offers an escape, with their

fun stores and with clothes that are fun and exciting.

Heck, many of you taking todays short marketing course

know that even Disneyland is the solution a problem,

of what were going to do with the kids next weekend?

Or... how can we escape all the stress of the world

and just have a great time, like when we were young?

So, the point of todays short marketing course is,

if you want to improve the effectiveness of your ads, promotions, even your trade show

booths, make it obvious from ten feet away

WHO specifically you are trying to find, and then give THEM a clear reason

why THEY should be interested.

Do this and youll start to see much stronger results from your marketing.

If you found this tip helpful, check out the AMAZING video on our website,


I think it will blow you away.

These are 2 simple ways most people never think of, to get more customers for your product

or business, often for little or no cost.

The video is absolutely free and theres no sign up.

Check it out NOW using the shortcut,

The Description of Short Marketing Course - Boost Sales With Better Targeting of Your Customers