Morningstar has a deep relationship with Primerica.
We've worked together for many years.
I like to think that we have a shared mission of helping
individuals, and that's why our relationship
is as strong as it is.
Primerica is trying to help individuals
with many of the things that Morningstar cares about,
such as saving for retirement, being a better investor,
thinking about how to respond to financial emergencies.
People are taught that investing is complex,
it's not accessible.
And the reality is that it is.
So, one thing we try to do is make it fun
and we actually do that in many ways with Primerica as well
in the way we think about the solutions
that we bring to market.
Because the reality is, as with other things in life,
you're going to have more success in helping people
hit the goals they want to hit if you actually
make the process somewhat fun for them.
There's many reasons why I'd say that Primerica
is a good partner to work with.
The word that comes to mind right now,
though, is disruptive.
And I know that some people react differently to a word
like disruptive, but I mean it in the most positive way.
Primerica is willing to try things
out, think outside the box, and be a first mover
in many instances.
That's not a quality you often see in the marketplace.
A lot of people are followers by nature,
but we found that with our relationship with Primerica,
they're willing to push the boundaries
and it makes it a really rewarding partnership.