Practice English Speaking&Listening with: Email Marketing Automation Software - 2018 Buyer's Guide

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In this video I'll be covering the five things that you need to consider when

choosing an email marketing system. Now normally this is the part of the video

where people ask for subscribes and hitting the bell notification icon.

You could of course, but what I think would be more valuable is if you actually sign

up for my email marketing newsletter. You'll get information on when new

videos like this are released and then also information on when my weekly

office hours are - where I answer your questions live. This video is meant to be

more of an overview and I'll be releasing videos in the coming weeks on

the specifics of some of the software mentioned. So let's get started.

The number one thing to consider when choosing an email marketing system is

what is your use case? If you have a ecommerce store you're going to want

something that allows you to integrate with WooCommerce or a Shopify or

whatever your cart system is. Some key features to look for here are shopping

cart abandonment, replenishment emails, and recommended products. MailChimp is

such a big player in the marketing automation world that they can offer

some of these services, but you may also want to consider something that's geared

specifically to e-commerce such as Remarkety or Klaviyo.

If you sell digital products you may want to consider Infusionsoft, Ontraport,

or clickfunnels. Kartra is a brand new option from

the creators of WebinarJam and I look forward to doing an in-depth review of

this product as well. These systems can actually replace your shopping cart in

some cases. If you're an affiliate marketer you'll want to pay attention to

the prohibited use cases for any platform that you choose. For instance, if

you're considering MailChimp as an affiliate marketer, you can read this

fuzzy language about what is not allowed: Which is affiliate marketing and what is

allowed which is affiliate links. I'm still wildly confused as to what what

they're talking about here. OR you can go over to GetResponse which actually has

a landing page dedicated to affiliate marketing. If you're a content creator

you may consider ConvertKit they have features that are dedicated to bloggers

and youtubers such as offering a content upgrade through the form submission.

If you have a multi-touch sales pipeline you might want to consider something

that connects your CRM. Some CRMs now offer

marketing automation such as Salesforce, and Zoho. Some email automation systems

now offer some CRM features such as ActiveCampaign, SharpSpring and HubSpot.

A couple key features to look for here is lead scoring and syncing with your

human-generated emails. Now the second major factor to

consider is integration with your existing marketing channels.

This includes phone, SMS, webinars, your existing website, and your PPC marketing

let's start with phone if you're logging a bunch of phone calls with something

like RingCentral it would be nice to get that information back into your CRM the

CRM first solutions like Zoho and Salesforce make that easy.

Email oriented platforms fall short as follows: With sharp spring you can't even look up

a phone number through the search box. In ActiveCampaign you can use the search

box to look up a phone number but you can't do it through the API to log the

phone calls automatically. In HubSpot you can place calls from within the HubSpot

system but it doesn't allow for easy integration with RingCentral. You could

potentially develop your own software or use a third party because the HubSpot

api does allow you to search for phone numbers. Related to phone would be SMS messaging.

Many email providers allow you to have SMS access for an additional

price such as SendInBlue and ActiveCampaign, others will allow you to

connect through Zapier to Twilio which is a SMS messaging service. If you plan

on doing webinars you might find get response to be a strong value add.

They provide email marketing automation as well as webinars for the same price as

some companies charge just for the webinar software. If you rely on content

to drive inbound traffic then website tracking will be important to you this

allows you to see which pieces of content brought different leads in and

can allow you to adjust your content marketing priorities. Some key things to

note here is that MailChimp doesn't offer website tracking.

ActiveCampaign does offer website tracking, but it's only from the point in which the user

submits a form. So what that means is that if they

came in on a specific page and then visited a few other pages and then

submitted the form you'd only understand which page they came in from the point

in history after when they submitted the form. HubSpot Autopilot Drip and SharpSpring

allow you to see a broader picture and connect the previously

anonymous website visits with a user once they've been identified.

The last thing we'll look at regarding your existing channels is your pay-per-click marketing.

If you're using Adwords Zoho and SharpSpring have strong

AdWords integrations. If you're using Facebook there's a couple of levels of

integration to consider. One is Facebook lead ads. These allow you to

automatically populate the user's name and email address from a Facebook ad.

Some email systems tie directly into Facebook some require a third party bridge.

The second level integration to consider in facebook is the custom audiences.

These allow you to take a group of emails and target them

specifically on Facebook. For a custom audience to run the minimum size is a

hundred but the recommended size is a thousand because not all of your

contacts are going to match up with Facebook users. ActiveCampaign, Autopilot

Drip, HubSpot, and MailChimp all offer Facebook custom audiences.

The third thing that we'll look at is features. A major thing to consider is if it

includes the website form or if it integrates with a third party form.

This is because this is how a majority of your email list is going to be populated

they're going to come in to your website and fill out a form

So some email providers do offer form embeds and some do not. A more advanced

feature when looking at form embeds is the progressive or two-step form.

This is usually attached to higher priced software but is something that's

available with HubSpot, Infusionsoft, ClickFunnels,

Pardot, and Marketo. A natural extension to forms is landing page builders.

This is something that might be included in your email software or something that you

would want to use a third-party for. Mobile apps might be another feature

that you would want to consider. This would allow you to collect contacts

on-the-go, review statistics, and send emails from your mobile device.

MailChimp, Aweber, and GetResponse lead the pack in the mobile app functionality.

The fourth thing to consider is customer support. This could be none, this could be chat,

email, or phone, or a dedicated Account Manager. Some services that lead the pack

in customer support are GetResponse with 24/7 chat support, Aweber with live

phone support seven days a week, and Campaigner with 24/7 live phone support

The fifth and last thing to consider is price. MailChimp actually has the most

users because they offer an extremely generous freemium model where up to 2000

subscribers are free, but you'll note once you get up to 10,000 subscribers

that some of the differences in pricing start to even out and most everyone's

are around the under $100 level. Note that the prices listed here are base

prices and some of the functionality that we have mentioned may be included

in some higher packages. You'll see that HubSpot stands out because they are

including a lot of other additional services compared to the other email

providers. This includes landing pages, CRM, forms, and website as an all-in-one service

To download this pricing chart visit the article at .

So now that you know what to look for which software you choose is going to depend a

lot on your use case. Refer to the text in the description below for my

recommendation. Have additional questions? leave those in the comments section below.

Also comment on which solution you chose and why and lastly subscribe to

this channel for other business software reviews and tutorials. Thanks for watching.

The Description of Email Marketing Automation Software - 2018 Buyer's Guide