Welcome to the weekly video podcast for the new PBS series E-squared.
This exclusive online program will take you beyond
the episode you just watched
and deeper into the world of sustainable design
I mean there's the famous saying that there is
good architecture comes from architects,
great architecture has to come from a client.
It’s true, there’s absolutely no way
of proceeding with an important piece of architecture
without the engagement of a client
and their complete commitment to the values,
interests, preoccupations, that are behind that project.
The San Francisco building is a beautiful example of that
because it's a huge engagement with a client
that believed we could produce something
that was quite different from the generic expectation
from what looks like a very simple problem.
I think to be conservative is the riskiest strategy
you can take in many cases today,
because to be conservative is to -if you take it literally
"to conserve", to maintain a similar attitude towards
a problem, is probably the biggest risk you can take.
The world changes to fast, if you go back to
who we are as a culture and that we have to rely
on our intelligence, intellectually and creatively,
and it's that change, it's literally our survival
which is nothing but adaptation.
Now you're just building, again a more efficient
automobile, or more efficient airplane,
or where you want to go, if you can't do that
you don't survive, you're out of business.
it's like our auto-industry, won't be around if they can't
-if they actually can't find design objectives
that allow them to be globally competitive.
When I was at a conference, 2 years ago,
and I don't remember his name but it was the head of
design at Chevrolet, and his talk was how the automobile
-and he showed historical slides of automobiles
and airplanes, in this case, and he was discussing
how the automobile had reached the end of its
development. And it was all about style now
and nowhere to go, and I was just completely astounded.
The automobile is in the exact place in history
where it's being completely reinvented.
It's obsolete. A lot of people would say he was taking
a very conservative, meaning it's a good thing. Hold tight.
Today it's the most dangerous strategy you can have.
We're going to completely reinvent an automobile.
You won't be able to recognize it in 10 years
and the first thing it's going to do is quadruple the mileage.
My wife has a Honda, hybrid. When I'm driving it
I stop at a stop sign and the engine goes off
and I reach and put the key in, and it doesn't go on
and I'm always like: "What happened to the car?"
and then you go: "Oh, it stops."
Then I don't drive it for awhile and I do it again
and I forget again and you go: "Ok." You have to really
re-think how you drive an automobile. Something as simple
as that. When you drive this car, they challenge you to do
that. Why do you do that? Because they know that 15 or 20
percent of your whole gas intake is when you're stopped.
And so finally you go: "That's smart".
Somebody sat around a table and figured it out,
told their design guys: "Figure out how to make this work".
Produce a product, and right there we're able to get
X amount of miles per gallon, and same with buildings.
I think the work we're producing now, the work that we
produce in the future will absolutely demand
because it's preforming at a much more specific level.
It's going to affect the culture of the workplace in terms of
the inhabitant, where they're going to have to re-learn
how to operate within a man-made environment.
They're going to whine about it, of course. It's
the nature of the human being. But I think what will happen
is that they have to be put in tune with the greater
aspirations of the project.
So finally they come to grips with it as they understand it.
20 years from now, it will be a part of history.
For more information about E-squared, visit our website
Thank you for watching. I'm Carl Bass we're proud to
sponsor this weekly podcast for E-squared design.