[Start] Duncan: "Hey guys. It's Duncan over at Strathcom
Media. Today and every day we want to help you guys kick ass and be better online. We
get a lot questions on social media. What should I be doing? How
should I be doing it? So, we thought we would bring in one of the experts on social media
in the Canadian Automotive Industry. Please welcome Ryan Holtz to Strathcom.
A little bit about Ryan, he used to work in the dealership world. He has been there, he
has done that. He's not just some guy who sits there and
thinks things in the shower. He has real experience working in a dealership. Check out his site
at ryanholtz.ca. He's been featured all over the place in the
U.S, in Canada, he's been published all over the place. So we're really excited to have
Ryan Holtz here, and thanks for coming out man."
Ryan: "Thank you so much for having me, truly a delight. Strathcom Media, great company.
Websites are definitely on the up and up and you guys are doing innovative things
so thanks for having me." Duncan: Excellent. The first question we
get all the time, and it is a little general, but, the first thing dealers are always asking
me 'why should I be on social media?'." Ryan: "I always say this and that's take out
the words 'social media'. It's really just another tool to communicate. Marketing 101
says that if I have a consumer driving down road A, I need to figure out how to rearrange
my product so that I can meet him there. Social media is one of those platforms that gives
you, kind of another hook in the water so to speak. Not only that, it's much
more interactive. You know, the old school days where you had the movie Glenn Gary Glen
Ross, you know, stone cold leads. You had to
go out and you didn't know anything about the person. Those days are over. You literally
can interact with past, present, and future customers. If you Facebook, Twitter, Pinterest,
Instagram. Not only that, it's scalable. So you can say at the end of the month, hey,
this is how many people I've talked to, this is where they're located, this is their age
range. I mean, in marketing, statistics, they tell
a story and allows you to be a little bit better on your execution."
Duncan: "Okay, excellent. I think you have the engagement part absolutely. I like the
Glenn Gary Glenn Ross reference. Definitely, the world has changed, but does this really
sell cars? Can you maybe take us through some of
the real life in dealer experience, because that is also the question we get? Does this
actually sell cars?" Ryan: "Well it's funny, I mean, does anything
really sell cars is what I always say. Does prints sell cars? Does websites sell cars?
Does radio sell cars? At the end of the day, I
mean, say if I were a customer and I come to your Twitter page and I say 'Hey!' Actually
just the other day at one of the dealers, a customer actually tweeted to them saying
they came into their parking lot. Here in Edmonton,
Alberta, we get snow, as we know, right? The bobcat was in there, so no customers could
enter. So the lot attendant had said 'hey, you
got to get a bobcat here'. The customer, 3-4 days later, remember...3-4 days later, said,
'you lost a sale, because I couldn't even access your parking lot.'
Now that customer, depending on what his following is, has put a message like that. That is what
i would call a huge, hot, red message. Back in the day, a customer walked away upset,
he was just upset. Now you actually get a chance to moderate the conversation and turn
that negative into a positive. Not only that, but you get to do it on stage in front of
everybody. So depending on how you would, you know, respond
to that particular customer; not only could you regain his sale, but what about all of
his other friends, and tweets, and all that stuff. People following him, seeing your dealership
react to that. So, does social media really sell cars?"
Duncan: Yeah, I think that is a great point. I think word of mouth in the digital age.
It's not one to one. You know, it's now one to many when it comes to word of mouth and
you can have that impact. kind of expanding on
that. How does a dealer accurately measure their social media efforts? I mean what is,
you know the question that we get. What's the ROI? What
is the return on investment for my social media campaign?"
Ryan: " There is various ways. I mean if we're talking about BDC or internet department.
I mean everybody, you know, you're looking at your website analytic on the back end.
How many visitors? What's the bounce rate? How many
people are coming to your site? Where are they coming from? How many link backs, all
that good stuff. The way I like to do it on paper, is I say,
ok; Say Ive opened up a Twitter and Facebook account. Ok, we're on day one, beginning of
the month. We all know in dealer land, it's all about the month. It's almost like split
personality disorder. We had a great month, but now we're on the first day of the new
month, oh my god! Right? And thats how dealerships and MGM's and dealer principles
and sales managers really think. But, you can look at
your analytics and say 'Hey, Ive been doing this twitter thing and this Facebook thing
for 2-3 months, have we got any more traffic from that?'
Right? So, that's a way to say, because I say, 'Hey, what if you got 10% extra traffic
to your internet department?' Now maybe your leads have increased by 10%. Maybe the little
chat box that you got on there, from whatever provider
you choose, you go more leads coming in there? So, you know, I think that would definitely
increase the bottom line and kind of say, 'Hey,
here's the ROI'. The truth about Twitter and Facebook is you
don't really have to spend a lot of money on it. It takes more of a human time. You
know, so if you're going to hire somebody, or you're
going to have somebody at the dealership who is a champion of it. You go to kind of look
at, kind of where you're at and how you want to really tackle it.
Sales managers do not do social media. Don't have your sales manager, don't have your daughter,
don't have you know, just somebody doing it because they're sitting there. Social media
requires somebody who knows what the heck they're talking about, and who can tell a
story. And everything I say comes down to storytelling. Storytelling and marketing is
one and the same."
Duncan: "Absolutely, a couple great points. If youre not in Google Analytics tracking
this stuff, absolutely you should start. I get the impression, you know, have someone
at the dealership doing it who wants to do it. Who
has the time? Who has the capacity? Ok well we have talked a lot about the 'Why', maybe
a little bit about the 'How' now. One question that we get all the time again
is how can I get more likes? How can I get more followers on the various networks like
Facebook and Twitter?" Ryan: "That's one of the most popular questions,
and it's actually, quite frankly, the least relevant. Who cares about how many followers?
Who cares about how many fans, likes, pins, retweets. At the end of the day...say, you
know, Duncan and I are great friends, and I had 100 friends on my cellphone and nobody
talked to me? So I got 100 names on my cellphone. That
looks awesome, great, I'm awesome. But nobody talks to me. So those 100 names, I don't have
any kind of relationship established with them, I don't have anything established with
them. Where I'm going with this is, it's all about
the engagement. I'd rather have 100 solid, good friends and/or fans, or followers, or
whoever. But constantly, consistently talking with
them. Having them share my stuff. Having them talk with me, me talking with them. Engagement
in social media is the key word. If you have a high engagement, it means that you have
activity, it means that you're talking. Engagement is
exactly the same thing as if I was customer A, and I walk into a showroom. My sales person
has now approached you and talking to you. Starting to
do the qualifying. That's called engagement; but if your salesperson was to sit in his
office and not ever talk to the customer, how the heck would a sale ever get made?
So think of social media, like you're online showroom."
Duncan: "That's a great point. Yeah, I get that if you have 100 people on the lot, but
no one is engaging them, no ones talking to them, it doesn't really matter how many
people are there. It's all about engagement. Taking engagement to
the next level, what are some of the things people should be posting about, should be
tweeting about? How should they go about it? How often
should they go about it? Can you share some examples that you might have used when you
were in the dealership and maybe what some of the feedback you maybe got for that?"
Ryan: On example was, you know, in Twitter, you can set up your parameters. Something
which is which is called 'Key wording', and you can say, 'having a bad day' #YEG, hashtag.
Which is the airport quota for Edmonton. A lot of people
don't know what the heck hashtags and all that's doing. Facebook is now starting to
incorporate it now, but on Twitter you could say,
'having a bad day #YEG'. So then you can go to the streams, see everybody in your local
market you says 'Hey, I'm having a bad day'. You can tweet to them a picture of a vehicle,
you can tweet to them a picture of a funny joke. Just
think about it, if I was somebody having a bad day, and I had this dealership that was
like 'Hey, Ryan, here's a picture of some socks', and
I'm like 'Wow, they actually kind of care about me, that's pretty cool'. Example; A
piece of content like that is huge. Its showing that customer that you're not just
all about the car and the sale. You are actually caring
about them, and to me, that's where relationships start. I mean, marketing has gotten really
hard. The days of just buying a badge space and
doing all this, and expecting everybody to come in are over. People and consumers have
a high expectation, and they say, 'Hey, if you're going to market to me, you need to
market to me on my term, when I want it, and how I want it.'
So Content is king, context though, is now god, literally. Because you're putting content
out there, great, but say somebody says 'Hey man, I like you socks, this is awesome', and
nobody replies, there's no context.
So once again, if we put that into the showroom floor, customer comes in. 'Hey man, I want
that 2012 whatever', and he's all excited about it, and the sales guy's like 'Awesome,
it's right there'. Well how the heck? Like, where
does the sale happen? Theres no context. Social media is exactly the same."
Duncan: "I like that, I like that. Content is king, context is god. I think, you know,
one of the things I take away from what you said there, is that it have to be about the
truck or about the SUV or about the car. You can engage
with them on a different level." Ryan: Exactly. Out of 100%, maybe about
10% should actually be about your dealership, and about your product line. 90% should literally
be about socks. Be about what you do for a living.
Be about your customer. Talk to your customer. Proven example, I had a conversation with
a girl on Twitter. You know, for weeks, we were just having a chat. 'Hey, it's cold outside'.
You know, just an everyday conversation. Then
one of her friends said, 'Where is the best Ford dealership at the time in Edmonton?'
So she said, 'Hey, check out those guys at Zender Ford'.
But, she only thought to say that because we have been actually having dialogue with
her at the time, so, she actually said, 'Hey, these guys are awesome'.
So, most dealers might say, 'Well, geez. 2-3 weeks, we aren't getting anything out of this.
This is a waste of time'. You know, this is not a sprint, it's a marathon. I mean, and
it's here to stay. Whether you choose to get on
now or later, you're going to get on because this is where your customers are, so be patient
with them." Duncan: "that's a great point. I think, you
know, this is here to stay. i think it's been proven that this is no a fad."
Ryan: "ha-ha, no it's not a fad. Its not a fad."
Duncan: "I like what you said there at the end. Especially, whether you do it today or
do it tomorrow. You're going to do it eventually. So you might as well start now, and get good
at it quickly."
Ryan: "Yeah, and I mean, the biggest thing is have fun and you know, you see dealers
doing all kinds of advertising. One thing about me, and I want everybody to know this,
is prior to being at the dealership when I worked inside
of one had zero automotive experience. So the first thing I got, I did have a marketing
background, but I got in and said, 'the way we're
marketing is archaic. Like, newspapers and stuff?
You know, hey, if you're in a local area or a rural area, I mean, every place has it's
market. I mean, I was located in Spruce grove at the time I was in the dealership, which
is outside of Edmonton. The local community there
reads their paper. So, we want to have a presence there. However, really assess if you are doing
it just because that's the way you've always been doing it. Or are you doing it because
you just don't know how to tackle the new way of marketing?"
Duncan: "Yeah, I think that's a great point. How do you engage someone once they've interacted
with you, and what your experiences with people were when it was a negative experience and
how you might have turned that into a positive". Ryan: " So, days prior to social media and
online and all that stuff, somebody came in, whether they were going out for dinner, buying
some socks. I'll bring up socks. I love socks, he
loves socks. It's playful, it's fun, but whatever your purchase is; if it's a car, and you came
in, you had the experience, and then you walked away and were completely unsatisfied. What
you would do is, most people are too embarrassed to say, 'Hey, you suck' to your face, lets
be honest. However, when they leave, they'll start blogging, they'll start doing their
thing. How cool is it though, that instead of that
person just going around now and telling their friends and family how bad you suck, which
means that you're probably not going to get their business.
You can actually step in via online and actually say, 'Hey, you know, what did we do wrong?'
You know, moderate the conversation. Show the customer that you care, because if I'm
on Facebook and say you've got thousands of fans,
and somebody puts right on your wall, 'You guys suck. We came in and felt like we were
taken advantage of.' Whatever the context is, now you
can actually respond. Now, those thousands of people are seeing that response. People
can always tell the difference between a chronic complainer. Because if you show due diligence
and say, 'Hey, sorry for the situation, how can
we rectify it?' You've now shown that you care, you've now shown, and took accountability
and now it's really on the customer to say, 'Ok well,
here's what I'd like to do.' But you still showed that, you know, that degree of care.
Prime example; Facebook, inside the dealership, we had an issue with...somebody came in and
said, ' Hey, I feel like we weren't treated well when we were addressed.' What a hot topic.
I mean, oh, we hear that, like, you hear that a lot. You know, 'my husband and I just came
in. We felt like we weren't treated well.' And put that right on the Facebook. This was
actually the third week I was there, and I was like,
'Oh geez. This is not good how we respond to that.' Um, so what I did is I said, 'Ok'.
I forwarded her a link to our staff page. I said, 'please direct me to the person who
made you feel this way.' Just imagine if you were a customer. The company
sends you a link to their staff page. the first word that comes to mind is, 'Care, transparency'.
I mean, these guys aren't messing around. Point the person out, and we'll deal
with it. Sent the link and then she, 'Well this happened
2.5 years prior'. So, lets go back to this. So, she, now, we talk about, she was holding
this grudge for 2.5 years. So then, the moment we get on Facebook, she says, 'I'm
going to find you'. That's huge. So anyway, we were talking to
her, apologized. I actually said to her, 'Hey, lunch is on us'. Tried to do whatever we could
to make amends. Somewhere in the conversation, she
said that, 'By the way, my husbands interested in an F-150'. Came in, bought the vehicle,
and I pinned the amount of time. From the time she complained to the time to the time
the vehicle was bought, was about 2.5 hours.
So dealers, if you're scared about negativity, don't be. Just be confident. Figure out what
the problem is, and just have fun with it." Duncan: "It sounds like address it, address
it immediately, and deal with it. Don't hide from it."
Ryan: "The one thing I would like to say, because I mean, dealers are all about the
sales, is if you are a fan on Facebook, seeing that whole interaction, does you not think
that somebody else is going to come in and buy by the way
you reacted to that situation?" Duncan: "That's a great point. That's a great
point, and we've seen a number of great examples of general managers owning up too views on
Google + and eventually having that person take
down that review and post a positive review about their experience at the dealership.
And I mean, to me, there's not much more powerful than that. Than to have that recommendation
in the social media world."
Ryan: "Huge and I mean, no matter what industry you're in, I mean especially automotive. We
all know what some of the clichs are, used car salesmen. The automotive industry
has been around for years and years and years and unfortunately
we have some bad stuff. But, I mean, if you look at the average dealer. Theres a lot
of great and positive things going on. We just don't really do a good job of telling
that side of the business. Usually, we're on Troubleshooter or something. You know,
and I mean, that's the way it goes. But, be excited
because you don't need T.V to broadcast your story anymore. You have leverage. I mean,
you talk about leverage. We are all on the same even playing field now.
It's just, who's telling the better story using different platforms, and most of all,
having fun and interacting with your past, present, and future customers."
Duncan: "Excellent, excellent. What about, you know there are a lot of networks out there,
a lot of social media sites, and obviously Facebook, Twitter, Google+, Google places.
Those are kind of the big 3 that everybody talks
about. But then you know, we hear things like Pinterest, or you know, Vine with Twitter,
Instagram. There's a number of other social media
platforms. Which ones, should I as a dealer be on, and when do I know that these new social
media platforms are ready enough, mature enough for me to get on? I mean, Pinterest had
huge growth right at the gates, but some of the other ones haven't. I mean, where do you
draw that line?" Ryan: Well, I kind of call like, Instagram,
and Pinterest like boutique platforms. Kind of those ones that when you kind of got the
big 3. Google +, I mean, you know, being #4 on my list.
It's great, SEO, all that stuff, but, Facebook, Twitter, and YouTube. Those are, I mean, you
got your big sin flux in the last 3 months on Facebook was over the age of 55.
So people saying hey, no this is just for young people'. Those days are over. Parents
are on there stalking their kids, I mean, whatever. People are online, and they're going
on it in droves.
Actually, a friend of mine a couple weeks ago said that, 'I went to call home...' Parents
live in a different province, and he's like, 'Mom, you don't call me anymore.' His mom
says, ' Well I see you on Facebook!' So, you know. I mean, that's where people are, and
I think that you should start out with Twitter, Facebook, and YouTube. Video, in my opinion,
if you really want to tell a story, there's no...it's
powerful. It's authentic, it's right there. There was a saying I read the other day, and
it says, 'Don't let perfection hinder you. Intent
is king'. Which means that, people say 'What about my YouTube video? Its squabbily all
over. Where do we start? So lets not start at all'. That's the wrong mentality.
Just start. I mean, you know, some of my stuff, it's horrible. Still to this day, my YouTube
video's, it's like, 'I'm trying!' But you know! You are putting in the effort, and we
all know it's like a craft. You'll get better and better
and better. But you're still making that intent, so start with Twitter, Facebook, umm you know.
Twitter, Facebook, YouTube. Pinterest is huge. 90% female, almost. So if you got, you know,
a certain product or deal that's catering to females. I mean, they're pinning, they're
on their boards. You can find recipes , everything on
Pinterest. Instagram. People love photos. Photo junkie, it's huge. You got zillions
of people on Instagram. We're marketing cars. it's not like we're marketing something boring.
And I think a lot of dealers forget that. We're
marketing cars! Like, this is fun. First of all, it's the second largest purchase and
human being will ever make. You know, and I mean, the last
point on that is, it's cars. The engineering, the sleekness of it, the way it's built, the
way it's designed. I mean, you can have a lot of fun with these things.
And, a lot of dealers, they're very stringent. Have some fun with it, you know?
Build value, build do car seat clinics, you know? Wherever your target area is, build
with these cars. Get into the community, because once you get into the community, it's a great
way of converting online/offline, and taking offline/online.
Because now, If I were to meet Duncan on Twitter, and then we meet in person, I guarantee our
relationship is much more, you know, much more impacted because we've actually met in
person. It's almost like speed dating. Right? I mean,
by the time you meet somebody, its like, 'Oh hay men! I seen you LinkedIn, so you're
doing this.' Or, 'Hey, you know, you got your little avatar
there, are you really bald in real life'? Yeah! I mean, but you know a lot about somebody
prior to ever meeting them. So almost when you meet them, you kind of know them. Which,
if we talk about sales, that's such a warm sale. You
know, that huge mystique is now gone and you can actually say, ' Hey man. What's up?' Nice
and casual." Duncan: "I really like that. I like what you
said earlier about intent is king and you know, sometimes i think I look at perfection
is the enemy of good. And i think, you know, just start.
You're going to make some mistakes, but fail faster so that you can learn from these mistakes
and get better quickly. I guess, you know, we kind of touched upon earlier, who should
be doing this at the dealership level, right?
You don't want to just pile it onto the sales managers, they have enough responsibilities.
You know, maybe it's something you don't just give to
the receptionist. Or you know, to the youngest person you've hired. You know, you want to
give it to someone who, who wants to do it. But I guess the second part of this question...you
know, should people be paying for this service? Should they be doing it in the dealership?
What kind of amount of money should they be dedicating to it? What are your thoughts on
that?" Ryan: The first step I always say is, just
assess where you're at. You know, put all your marketing and your advertising efforts
just on a table and meet with management. You know, whatever
you got to do, and just figure out where you're at. If you're really heavy into paper, you're
really heavy into T.V, or youre really heavy into radio, cool, just figure out where
you're at. Then choose to say, we do understand we need
to have digital into our marketing game. Once you decide that, if there is somebody in the
dealership, currently, that you know is very tech
savvy, very digital, kind of a creative person. But remember, this person is now speaking
on behalf of your dealership. On behalf of your brand. On behalf of your culture.
They need to understand what the hecks going on behind closed doors.
If you have somebody on staff already, and they're not too sure, but they have that effort,
maybe look at some training. Have somebody come in, you know? Use portals, I mean, that's
kind of what I did at Zender Ford. You know, I
was looking on YouTube, I was looking on Google, I was grasping at any kind of educational
tools possible out there. Number 2 is, if you decide to hire someone
to do your social media, a lot of people say well, how the heck can they get a good sense
of culture inside the dealership if they're not inside.
I completely disagree because somebody who is passionate about storytelling and marketing
will really take the time to understand what you, as a dealership, really want to push
out there as far as your message, as far as your branding,
and do the due diligence to make that happen. You know, choose wisely. The one thing i always
say is, if you got one guy doing this avenue in marketing, and another company doing that
avenue in marketing be careful because now we
have a mixed message. So if you are going to have 2,3,4,5 vendors,
cool, but they all need to understand. Hey, I'm dealer X, and I want my voice to be like
this through their channel, through this channel, through that channel. Honestly, if they don't
want to play ball nicely, rearrange, you need that consistency, and somebody, I think, as
a vendor has to respect your brand and has to respect
the message that you want to push out. You know, that's kind of where I would start.
Once you get started in that, I'm sure you'll have a few different options."
Duncan: "Excellent, excellent. So we've covered a lot of questions today you know about why
social media, what's the ROI, how do I do I measure it, how do I do certain things,
how often should I do certain things. Maybe, to wrap
it up, lets get kind of the Ryan Holtz hot tip. So, I'm...just assume I'm a car dealer.
I've started down this path. I have a Facebook page, I have
a Twitter account, I'm up posting a little bit. Maybe I'm not as consistent as I want
to be, but I'm, the intents there and I'm trying. What, to you, is the next thing they
should be doing? Or what is the next big thing maybe in 2014
from a social media perspective that dealers really want to watch out for, be prepared
for, and start getting involved with?" Ryan: "I think number 1 is, just do it. Start
doing it. I see, and I get so many messages and e-mails and all that, but, a lot of dealers
out there will say, 'Hey, I hired somebody'. Then
what happens is that you tell the person 2 weeks later, 'How come we're not selling cars
off it?' I mean, if you're going to hire somebody to
do your social media, give them a shot to actually do it. And like I said, this isn't
a sprint, it's a marathon. What I hear is a lot of upper
management maybe not supporting the social media. Which means that, I'm a firm believer
that everything has to start from the top and kind of be put through the dealer culture
throughout, and really be supported. I think, you know, the
dealers that are doing really good, are having just tons of fun with it. What's new in social
media? What's the next big thing? Honestly, it's
not. It's just creating great content, having awesome context, having fun with it, using
it as a portal. I mean you got restaurants now you can tweet
to for reservations. I mean, use this technology and be innovative. I personally believe the
automotive industry in lots of ways, is archaic. It's great to see, you know companies like
Strathcom. You know, tons of guys that are starting to come in and say 'hey, let's make
this industry the industry that it needs to be.'
I mean, we're not selling $5 items. I mean you can buy a car as much as you want to spend,
but, the average consumer is spending $40,000.00. You know an average purchase. They're carrying
it for 5 years. I mean, you know, I'm used cars salesman. I want them to come trade it
back in, give them their appraisal. I mean, we know how it goes. But have fun with your
marketing. Talk about, what are we doing right now? Assess
and say we need to do digital, and lets find either somebody that we're going to hire
on staff and give training too, or hire somebody outside that's going to make sure we're consistent.
A part of my weekly regiment is that I just look at dealers on social media. I look at
their websites, and I see, what's the conversation going on?
95% of dealers are just '0.9% financing, financing guaranteed'. Like the most generic stuff.
The positive in that is at least they're on and they're making an effort. They got the
intent. So, the other ones usually are, 'Oh hi. How's
it going?'. Then there's no content for 5 days. I mean, if anybody knows when someone
is car shopping. I mean, somebody that goes 5 days, I mean
they've already been in their vehicle. They're traveling to Banff; they're doing the selfies
on Facebook with their new vehicle. I mean, they're having a ton of fun in 5 days.
If you're responding to that, it's gone, right? So, I mean, my advice is just, assess it,
understand that you need it. Don't look at it as a bad thing, it's just change and have
fun with it." Duncan: "Excellent, excellent. What, I guess,
to kind of finalize it, is there a dealer out there in your mind that is really kind
of killing it? Whether its U.S or Canada, but who's really
kind of killing it from a social media perspective? Or who is someone that you look to and say
'Aw man. That dealer. They get it, they're doing a good job of it?'"
Ryan: "I'm not pumping my own tires. When I was at Zender Ford, I mean, I loved what
we did there. We did contests. I mean, some of the events we had, people were crying,
literally. We used that portal really to tell a story. There's
another company, I think they're in the states. I think it's called Lebanon Ford. They are
some cool guys there. They put a lot of effort into their storytelling. If you go to their
Facebook or Twitter, at first glance, you're not like, wowed. But I think if you actually
take the time to explore it, they do some pretty cool things.
And they really care. Like, you can tell. They're doing funky things, and I mean, I
find it valuable as a customer that's not even in the market for a car. Just looking
at some of the things and I'm like, wow I didn't know that. And
if you can use your website and your Twitter and your Facebook and your Google+, and all
those, and your YouTube to literally create something that
would help a potential customer, chances are you might get considered when he's in the
market, or if he knows a friend." Duncan: Absolutely. Excellent, excellent.
I think you know, the big thing guys with social media, is that it is not too late to
still be early. You know, you can still get in and be a
leader in the social media arena in the Canadian Automotive Space. Thanks so much for coming
out, Ryan. Really appreciate it. If people want to get a hold of you, it's email@example.com."
Ryan: "Yeah, @ryanholtz on Twitter, LinkedIn, the whole shebam."
Duncan: "Excellent, and you know, I want to, Ryan's bread and butter obviously, if you
want help in your dealership, if you have questions, please reach out to him or us at
Strathcom. And we're happy to get you in contact with
him or answer your questions. Please fire us an email, give us a shout and we'd be happy
to help." [end]