Practice English Speaking&Listening with: How To Get YOUTUBE To Show YOUR Videos To MORE People

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- When is YouTube gonna start suggesting your videos?

We're gonna talk about it, and we're starting right now.

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As part of our subscriber Q and A series,

today's question is from Rambling Recruiter.

Rambling Recruiter asks,

"When you are primarily making search videos

"and getting most of your views from search,

"is it just a matter of accumulating watch time

"to start getting suggested traffic?"

That's a really good question.

Thanks for asking.

So I'm gonna talk about that, and I'm also gonna talk

about just getting suggested traffic in general

and some of the factors that are really important

in order to get your video suggested more on YouTube.

So first let's talk about if you do have search content

where you're getting views from search,

but you're not getting views

from pretty much anywhere else yet.

What is the factor, what is the tipping point

that's gonna cause you to start getting more search traffic?

As a matter of fact,

we're just gonna carry this on through for everybody

because it doesn't matter if you are getting traffic

from search or from everywhere else,

the same rules apply in terms of if you are going to get

traffic suggested from YouTube or not.

So, when it comes to YouTube and getting YouTube

to suggest your videos next to other videos on the platform

or even on the homepages of people as they login to YouTube,

there are some very critical elements

that you need to make sure that you're keeping in mind.

The very first is that it's not just total watch time

accumulated on a video

that will get you suggested next to other content.

There's additional factors.

Within those factors, there are the big ones

that will get you suggested next to other videos

and will get you on homepages as well specifically.

So those factors are basically

your ability to get people to click on your videos

and watch your content for a fair amount of time

and then further engage.

What YouTube is trying to accomplish

is they're trying to get as much watch time per impression,

regardless of the source,

every time that they show a video to somebody on YouTube.

What that means is, every time YouTube shows your thumbnail

and your title to somebody on YouTube,

that's counted as an impression.

Now, what they are trying to do

is for every single time that they show your thumbnail

and title to somebody on YouTube,

they're wanting people to click

on that thumbnail as much as possible

and then go and watch your video for as long as possible

because that shows YouTube that people are satisfied

with the content that they are watching.

Now if we take that a step further,

then there's also the engagement side.

So if somebody clicks,

then they're interested in that video.

If they watch it for a long period of time,

that basically tells YouTube that,

"Hey, the people that were watching this video,

"they enjoyed this video, at least enough,

"to where they watched it for a fair amount of time

"to where they were satisfied

"with the content that they got."

And then, if they further engage,

that tells YouTube that not only

did they enjoy the video content,

but they also enjoyed this content so much

that they went and left a comment,

maybe they gave the video a thumbs-up,

maybe they shared it with their friend,

added it to a playlist, or something like that.

In the big game on YouTube, to make all this simple,

the big game on YouTube is to simply be able to compete

with all of the other content that's out there on YouTube.

That means that when other people

are publishing videos on YouTube,

especially people in your space,

but when people are publishing videos on YouTube,

your videos, in terms of people clicking

on your thumbnails and titles, watching the videos,

and further engaging in your content,

they have to be competitive

with the other content that's on YouTube.

If your videos are not competitive,

if your thumbnails and your titles don't get clicked on

as much as the other videos on the platform,

and people aren't watching your videos for as long

and further engaging like I talked about a second ago,

if that's not happening at a competitive rate,

then your videos are not gonna get suggested

to people on YouTube.

But, if they are,

and you can get people to click on your thumbnails,

and once they do click on your thumbnails and titles,

they watch your video for a fair amount of time,

anytime YouTube pops up a survey

and they ask people after they watch your video,

"Was this a satisfactory experience?"

and they're like, "Yeah, this was great."

then what you're doing in that situation

is you're proving to YouTube

through your ability to get people to click,

watch, further engage, answer surveys in your favor,

and stuff like that,

what you're doing is you're proving to YouTube

through all of those different metrics

that if they put your content

in front of a viewer on YouTube,

they're going to stay on YouTube.

They're also going to watch and get satisfied

from the content that you are presenting to people,

and they also go deeper into YouTube as well

from your content,

which means that they end up watching more videos

after they watch your video.

If you can do all those things,

then YouTube is going to show your content to people more

because it's competitive at that point of time

because that's what all of the other videos

that they showed people on YouTube, that's what they do.

Now, one disclaimer that I wanna make here before we move on

is that satisfaction thing is really important on YouTube.

So you might think that,

"Hey, in order for this stuff to work out,

"for the watch time per impression, all that,

"then I need to make sure that I have videos

"that are like 10 minutes long or something like that."

That's not the case at all.

You can crush it with videos that are one minute

if it's competitive for the space that you make content in.

A really good example of this

is a channel called Lucas the Spider

where they have just incredible thumbnails.

The animations are great.

So good, in fact, they got a TV deal from it,

all with really short content.

But how that works is, on YouTube side,

when people respond at a super high rate with a thumbnail,

even though the videos are short,

people are still coming in and they're completing the videos

which then shows YouTube,

"Hey, people are enjoying this content

"enough to complete it."

And then the content itself is entertaining

so then people start clicking on the other thumbnails

that have Lucas the Spider on them in the sidebar

which then starts the entire chain of a trap

where people go in, they watch one video

after it's presented to them on the homepage,

and then after it's presented to them on the homepage,

they click on it, they come in, they're watching that video,

they're clicking on the other videos in the sidebar,

and then they just get caught in the web,

see what I did there, of Lucas the Spider content.

Now, of course there are other factors involved.

So YouTube also says in the YouTube Creator Academy,

they say that they suggest videos

also based on videos that people typically watch together.

So, as an example of this, let's say

that people typically watch video A,

and then when they're watching video A,

YouTube continually recommends

a particular video in the sidebar,

and people respond to that a lot.

Then what's gonna happen is that video's gonna end up

going into that next up-spot,

and then people are going to be continually

watching these videos together

which is going to solidify that relationship between videos

which will keep them being shown together

for quite some time.

YouTube also mentions in the YouTube Creator Academy

that they also show videos next to each other

that are topically related.

So what that means is, when you're writing your titles

and when you're making your content,

it's really important that it's super clear

what the content is actually about

because if you have content that is about a particular thing

and people respond to that content

in terms of clicking and watching it and engaging

like we talked about earlier,

then you're massively increasing your chances

of YouTube showing your content

next to other content like yours

that continually gets a lot of traffic

that can also bring more traffic

into what it is that you're doing

again, as long as yours is competitive

and you're checking all those boxes

in terms of I get people to click,

I get people to watch, they're engaging,

they're enjoying my content.

But the important things to think about

when you're trying to tap into YouTube's

recommendation features, either suggested

or showing up on homepages,

is that you have to come to compete.

You gotta come to play the game

because there's so many really good

content creators on YouTube

that can make just incredible thumbnails,

they're so good at writing titles

'cause they've been doing it for a long time

or maybe they used to be a blogger,

and since they used to be a blogger

then they have a history of writing headlines

so they know how to get people to click.

But you're going against all of this competition on YouTube

that is really, really good.

That's why it gets suggested to you all the time.

Because when these content creators

that have been doing it for a while,

they put out this content and people respond to it,

they respond to it because the content creator

knows how to get people to respond as well,

which then starts this big snowball

of people coming in, watching and responding to the content,

then YouTube, therefore, takes that content

and they try to find other users on the platform

that they think would be a good candidate

to actually watch that content,

which then brings new viewers into the channel

which then helps the channel grow.

Then as it grows and more content's put out,

there's more and more videos being recommending

next to other pieces of content,

more and more videos showing up on homepages

and things like that,

and it just creates this awesome snowball

of recommendations that you're getting from YouTube.

Now, when it comes to search,

if you do have videos that are ranking well in search,

if those terms are competitive in terms of

there's other people that are going

for those particular terms

because they are competitive terms,

and they're clicking on your thumbnail

and they're watching your video

and they're getting satisfied from your content from search,

then as long as you can maintain rankings in search,

there's also a really good chance

that you'll start getting suggested as well

because if you're able to maintain search rankings,

it still has the same concepts, like the same stuff applies.

You gotta be able to get people to click,

they gotta watch your content, they gotta engage,

they have to enjoy the experience that they have

when they click on your stuff.

So because of that, if you are good

at ranking videos in search,

then it's just a matter of time.

If you're not getting suggested already,

it's just a matter of time before you start picking up

some suggested traffic from the suggestions over on the side

or under if you're on a phone.

It's also just a matter of time

before you start showing up on homepages a lot

because if you're able to maintain rankings

for competitive terms,

then in that situation, that proves that hey,

at least for search terms, when people have the intent,

when they're looking for that particular thing,

they're responding to what it is that you're doing.

Like, you're winning there.

So what you have to think about,

is "Okay, when I'm doing this for search,

"maybe I'm just going for like a certain keyword phrase,

"so if I wanna get suggested more,

"maybe I need to make sure

"that I'm being a little bit more compelling."

because the difference between search traffic

and YouTube's recommendation feature are this.

When people are looking for something on YouTube,

they're looking for it.

They have the intention of watching the video that you made

so the only people that you're competing with

are the people that are right there at the top of the screen

when the page loads on YouTube.

So those are really the only people

that you're competing with

because people are looking for that specific thing.

So you just have to be able to get them to click.

But when it comes to the recommendation features on YouTube,

totally different game.

Those people, the ones that are clicking

on all the stuff on the recommendations,

content is happening to them.

So they're not actively looking for the content,

the content is just being presented to them.

So your ability to get recommended is going to come down to

your ability to take somebody

that is completely unsuspecting

of getting presented your video

and converting them from a potential viewer

into an actual viewer by your ability

to make a compelling thumbnail and title.

So, when you're putting your titles together,

instead of thinking,

"Okay, I just need to put this one keyword phrase

"because that's the thing that I'm trying to rank for.",

put that keyword phrase

but then add something compelling to it

so that when you add that compelling element to it,

that thing that would make somebody click on it

even if they weren't looking for that content,

that's where you start winning

when it comes to pulling in search traffic

and pulling in traffic from all of YouTube's

recommendation features as well

because then, you're good at getting people

to click in search,

and you're getting good at getting people

to click through all the recommendation features as well.

To learn more about growing your YouTube channel,

click into this playlist right here,

and if you haven't yet, make sure you subscribe.

Thank you so much for watching.

I'll see you next time.

The Description of How To Get YOUTUBE To Show YOUR Videos To MORE People