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Practice English Speaking&Listening with: PRESENTED BY NIKE SB: FIFTEEN YEARS OF SB DUNK - Stories from the Inside Out

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What makes a Dunk guy?

What makes a Dunk guy?

A Dunk guy?

Oh, man.

Okay, what makes a Dunk guy.

So that's how the questions are gonna go?

The original design concept of the Dunk was for basketball.

People like skating in them because you kind of just feel your board.

They introduced it to skate,

and the skaters were buying them and the sneakerheads were buying them.

Like the main thing that was agreed on throughout is that you needed to be

skateboard specific.

Like the artist that were doing the SB were sick,

and that just opened street art and the culture.

It was just this anomaly that nobody really could wrap their heads around.

My kids, like this is their Razor ramp to be honest with you guys.

I'm just fronting for the video.

Got it.

You guys got to see this.

This photos was in 2002.

That was the first.

I was wearing actually the first colorway that Nike did for me.

You know what?

I think the early days of Nike...

It was pretty awesome man.

Nike were like hey we're going to do this.

We're going to do this long term.

They had a technical initiative.

They were very receptive, almost sponging everything, like

the information that the skaters were giving.

The Dunk sole was like -- Here is a Dunk sole and

then all the skate shoes were like [EXPLOSION SOUND].

So the skate shoes had an inch on both sides. Remember that?

Basically they were just bread loafs, and then you saw the Dunk, and it was just this

tighter fitting shoe and I think that just was kinda like game changing for me.

I was like, I like looking at skateboard tricks in these shoes on my feet.

No more choosing your backpack that you're chilling after you're skating.

I did that for years.

Now it's like these are my chill shoes, these are my skate shoes.

I don't have any other shoes.

I initially got a call from Robbie, and he told me that Nike

was starting skateboarding and they were starting with the Dunk.

What Nike had tried to do at the time -- Was it called "a Choke" or "a Choad"?

Or something like that, Choad?

I mean, I had trepidation.

Sat down with him, and had my, like, protective suit on about skateboarding,

and like, "Hey, what do you think you're doing in here?

You know, if you're coming in to skateboard, you're coming through me."

- You know? - He was hardballing,

he was playing hardball with me.

My philosophy was like, okay let's get the the skater skater.

I want to take Nike underground, back door, and come up on the other side.

Skaters that are respected amongst the community, like these two, Gino, and

Skaters that are respected amongst the community, like these two, Gino, and

Supa, and they're not the flavor of the month skater.

So that was the first four.

Having like the diversified team, like street skaters, but

they weren't like over exploited like skater skaters kind of guys.

It was just right.

The Nike program, that was like music to my ears.

I was like yeah, dude, I'm down, like I don't have any question about it.

I remember skating all kinds of different Dunks during that era.

I was just hyped.

Gino and Reese and Richie, three super ill skaters.

So I was happy to be there.

They were like, pick a color and I was always down for

the mixed colors, nice and bright and stuff.

Some of my friends looked at the shoe and

were like, those look like a clown shoe and I was like okay whatever.

But a lot of people took to it and they liked them.

So I guess it did really well.

Here are the originals.

Wow, here we go, dude.

When he said hey we're gonna do a colorway,

the way I picked this shoe -- I was on tour in '94.

And there was these Tennis Classics on sale.

And they were all-white shoes with this colored stripe.

And I skated in these Nikes before anyone had Nikes in skating, and

I was like, these are the best shoes ever.

So it was nostalgic for me at that time in 2002.

Cause it reminded me of when I first wore my first Nikes.

The inspiration I had for the Wheat Dunk,

I wanted to make something that looked like a construction boot but

I wanted to have something that was like camel color that looked good with jeans.

And that was basically the most simplest way I could put it.

It was just cool to see him skate Nikes.

Obviously, Nike was kind of a new company into skating at that time, and

other people started getting on.

I was like, whoa this is actually really sick.

Nike's actually doing skating.

Seeing those big Nikes with the straps out. It was always rad seeing that.

I don't think about the shoe necessarily for

the way it looks at a spot, more of the way it would feel.

I feel like I would of been with Nike a little over 10 years, so

it could have been 2004 or '05, something in that.

I remember that period people were just going crazy for Dunks.

I would just skate in all the weird colors that I got.

And I remember walking down Haight Street and

sneaker junkies just tripping, like "Damn fool, you're skating in that?"

I'm like, yeah, man life's too short to be sitting and

having all these crazy shoes collecting cobwebs It's in my closet so, yes.

I got brought on Nike team -- it must have been 12 years ago.

We would get boxes sent to our house but I never a sneaker freak.

For me they were just skate shoes so I just skated all of those shoes.

Yes. Would it mattered--

Which I shouldn't have done, but...

P-Rod was my favorite skater growing up.

When he left eS to get on Nike, I remember that being a big thing for me, I was like,

whoa this is crazy.

Your first ad was in Supreme Dunks.

I just remember you needed an ad.

Was it that shoe you were supposed to be in?

No, they just sent me a bunch of stuff and I just,

that's what I was skating in that day.

That ad was a long time ago so details are hazy...

Let me see what we can find here.

How do you even know where to start?

I've been through al these cabinets so many times.

I keep a file on everyone.

Ask you for any photo, you'll know what drawer to look into.

When did you get on Nike?

'04, but they couldn't announce me, I think, until '05.

- There's Dunks. - Is that me, right there?

There's Dunks in that, right there.

Yeah, this is all you.

That's really old.

Yeah, 2003, dude, 18, wow.

There it is.

Found it.

The holy grail, the Supreme Dunks.

Dude, I gotta come here and like...

Just soak it in, dude.

Eric, dude, get down here.

What's your favorite Dunk?

- The De Las with the fucking lenticular sort of... - Crazy, whatever you call it.

The hologram?

Hologram, yeah, sure.

- Hologram. - Yeah.

I really like Richard's, Mulder's, a lot, just because of how clean it was,

the Dodger colorway, and also Reeses, the fact I still have it.

I have that pair.

I mean, just seeing what the Dunk did for retail, to me, is crazy.

I mean, it changed the whole scope of skate shops.

None of this would've been possible without sneaker culture scene that was

forming in Los Angeles and the major cities at the time.

Once SB happened, that was the game changer,

because it put all of the focus on the Dunk.

Yeah, and I remember shop owners would just be tripping.

They did not have a clue of what hit them.

There was lines in front of my store.

They were like, what?

And then kids would just be jonesing for the new Reese Forbes Dunk.

I opened HUF in 2002.

We opened the store with some of the original SB ones.

Kids found out we had them.

And we would just get calls.

And we'd get kids knocking on the door, asking for them.

And we didn't know what to expect.

We were brand new at retail.

We were brand new at this business.

And you could tell there was a demand.

The skaters were buying them, and the sneakerheads were buying them.

So for a store, it was a double whammy.

People in LA wanted what they couldn't get.

Nike SB came in.

I mean, that's when the craze started.

So then they killed you with the colors, like the Michigan Dunk, the Syracuse Dunk.

Baltimore, Chicago had a Dunk.

New York had a Dunk.

I think LA even had a Dunk.

People weren't really skating, and kids were rocking them.

It wasn't skaters coming in.

It was kids from the hood, kids who represented culture,

kids who were into hip-hop, punk, whatever it might be.

Nike SB is kinda what got the whole collaboration game going crazy.

The original Dunk SB's from Supreme, that took it to another level.

People were lining up for 24 hours to get them.

It was in the middle of winter, it was freezing.

And they were sleeping in tents, cardboard boxes, however they can keep warm.

I was with a bunch of friends, and we just kicked it,

ended up getting our pairs.

We got up, and we went and skated.

That was our thing.

These dudes came, camped out, waited in line.

And that was their thing.

It was pretty chaotic.

I remember, well, one head came in.

And he was a nine or a ten.

And he had a 12.

And I don't know if you remember that.

And he had stuffed socks in his shoes.

Those are moments that you're just like, all right, man, it's your thing.

I remember skating the Pigeon Dunk here.

I had no clue they were -- I had no clue they were so expensive.

So I was like, cool, a mellow color shoe.

I'll start skating in them, and I'm in line at the airport a couple days later.

There was a hole in the shoe already.

Some Japanese guy behind me, he tapped me on the shoulder.

He was pointing to my shoes.

I was like, what are you doing?

He got angry at me for ruining the shoes.

I got home, and I look on the Internet, and they went for a lot of money.

I had no clue.

There is guys who just generally love sneakers.

I love sneakers.

I've been buying sneakers all my life.

I have about 1,300 pairs of shoes in my closet, and actually, not in my closet, my

living room and my dining room that I've turned into my sneaker closet, absolutely.

Tokyo is really the city that the real deal, original sneakerheads were.

That's where they came from.

In the 80s, 90s, and the 2000s, no one was as hardcore as the guys out in Tokyo.

Japan, especially on your first trip, it's crazy.

It's streetwear on crack, just sneakers and t-shirts and hats and

brands you never heard of and colorways you never saw before.

Tokyo had this store called Chapter, owned by this gentleman named Hommyo.

And real talk, Hommyo was one of my idols.

A lot of people probably don't even know who this guy is.

But he is definitely the first guy in the world to have shops without Nike accounts,

without any kind of accounts.

Well, but he was just buying everything from all over the world,

because it was a regional situation.

So whenever you'd open up a Japanese magazine,

he's the reason why you'd see every single thing was available on their wall.

So that was just a dream for a guy like me.

OK, yeah, my name is Hommyo.

I've been in the sneaker business here for more than twenty years.

Sneaker culture is very, very interesting.

The Dunk, you know, SB.

You can see, you know?

Yeah, we have a lot of them.

I sell a lot of the Dunks.

Six or seven times a year, I'm going to the U.S.

Sometimes go to the Hong Kong.

The Philippines, you know?

Collecting the shoe...

But in Philippines, Nike shoes are sold at the grocery store.

They were sent out, like soldiers, to go to every Footaction.

And they knew release dates, they knew the colorways, they knew it all.

So yeah, this is my passion, you know?

Look at this color!

Look at this box!

We cannot find these anymore.

This one's good.

My memories...

I was introduced to Hommyo, and we sat down.

And he just told me what he was doing, travelling the world,

just buying everybody's inventory.

Nike always had this regional program, where Japan, Paris,

London would have its own set of kicks, their color Dunk.

The main thing that was agreed on throughout was that it needed to be

skateboard specific.

Something that'll sort of set it apart from just being a Nike shoe.

Came up with this kickflip challenge, and it was just like,

if you can do a kickflip outside in your new shoes, we'll give you a fiver back.

The original ones had a map to the store and the route to South Bank.

When the Slam Dunk came out it kinda blew my mind a little bit.

I was like, that's really cool,

realizing that skating in London can go further into the world.

It was really like when the Dunk started getting special.

When people started working on them, creating special colorways,

that's really what kicked it off for what SB is today.

I think, I'm sort of proud to of been there at that time, right

at the beginning, and if you look now, every major fashion house has a sneaker.

The idea was like, let's just do something which nobody would expect.

Let's fuck with all the materials we possibly can and let's do a pink sneaker.

And make it kind of quite garish in many ways.

And I suppose this is the sneaker.

Whats interesting is you got so many fabrics going on, you got

your kind of leather, you got suede, you got your laminate kind of style.

You got a lot going on with the production here and

then also with the record that was coming out was Never, Never, Land,

which was the second Unkle record.

And there were these new characters, so there's Futura characters printed,

it was pretty, it was quite a bold statement at the time, and

then it became the Dunkle, which I don't even know who came up with that title,

I've got a feeling it was just -- I don't know who came up with it.

Whoever did it, it was a great title.

But it was just a kind of, in a weird way it was a kind of joke I think.

It was like, you done the Unkle Dunk, it's the Dunkle, you know.

Like the artist that we're doing the SB were sick and that just opened

street art and like the culture and like just seeing everything what they did.

You know, kinda changed my life to like what I'm doing now.

I started a brand based on everything I didn't like about street wear.

There's nothing to do in Vegas so I would just be on the Internet all day.

And so I just trolled the shit out of NikeTalk, learning about just the street

culture, you know. Street art, street wear, what's from NikeTalk in that message board.

Still to this day I dont care about anything, but

like I think people got jobs and created a whole new industry and new

brands just from that message board, and I think its just because of that shoe.

Like a shoe can just change a life you know?

Thats why Im in this car.

Shit's lit.

Yeah, the Dunk means everything.

Once I first got on Nike, that was all I skated.

Especially the lows. I've never skated highs or mids in my life.

What made wanna skate Dunks was Lewis Marnell, man I miss my dog.

He just made them looks so good and just the way he would just rock him like

the whole color pattern or whatever it was.

He always had some dope ones on.

In every video part, just the dopest colorways.

Yeah man, we all miss him.

The Dunks, it just an all natural shoe, it's been around forever,

it will ever go nowhere and now, I know you collect Dunks,

you can sell them probably for like eBay for a couple grand.

It's just trippy to see that, but Chanel I know.

But I dont really collect no Dunks.

Whatever I get I skate it for the most part besides my Jordans.

That's like the only thing I do save.

Damn, I tried to do that in front of cops.

I know when the Dunk came out, it was with the times and everything, but

you know, when this Dunk Elite project came along and they're wanting to slim it down and

make it a little more modern I guess, a little more sleek. I was really psyched.

These shoes, you know when you slim shoes down,

I feel like you have more control over what you want to do.

Yeah the Dunk looks cool, pretty much it.

Little pup.

Dogs are cool.

See I haven't seen these yet.

This is the first time for these.

They're pretty tight.

The big differential, the very, very huge differential

is that a skateboarder will most likely get them and skate them.

Snearkerhead won't.

They'll like save them or, I don't know what they do with them.

Do they like save them till they die or do they like, do they sell them eventually?

I don't get it.

I don't know. Let's see how they work.

They work, they're perfect.

Best shoes ever made, hearing it first.

Or actually hearing it last.

I don't really know what I'm saying, but whatever.

No, ask me some questions I don't know.

- Okay. - Let's see.

The reveal.

- The realism? - Fire.

Nice and dark.

Sick reveal.

The Description of PRESENTED BY NIKE SB: FIFTEEN YEARS OF SB DUNK - Stories from the Inside Out