Millions of people share social media posts online everyday.
Imagine if we could analyze public posts
to gain immediate insights
into the psychological well-being and physical health
of people around the world.
It turns out we can.
And at the World Well-Being Project, we do.
Based at the Positive Psychology Center at the University of Pennsylvania,
we analyze social media posts users choose to share with us
to make discoveries about people
For example, we gather a sample of people
who score the same on a psychological or health survey
and determine which words their posts have in common
We then search for those words across other social media users
who haven't taken the survey to predict how they might score similarly.
This allows us to accurately predict numerous aspects
of a user's well-being, health, demographics, and more
without having to give surveys
For example, by simply analyzing their Facebook posts
we can identify users' personality about as well as their friends can.
Because these methods can efficiently measure
large groups of people quickly, easily, and inexpensively
we have formed domestic and international collaborations
with numerous organizations, healthcare providers, and policymakers
interested in improving the well-being of individuals and communities.
Join us on the frontier of this scientific technology sure to change world.
Please visit wwbp.org and contact us for more information.