What's up guys my name is Brock you're watching The Modest Man and today we're
talking about subscription boxes. Now, a few years ago the subscription box model
didn't even exist. These days though, there's a subscription for pretty much
everything, you know, stuff that doesn't make sense like honestly if you told me
there was like a laptop subscription box or like a car subscription I wouldn't be
surprised. And I get it companies like this model. It's predictable, recurring
revenue and actually there's a video over on The Kavalier that kind of
explains why this business model is so attractive. So I recommend checking that
out. This video is just my honest opinion about subscription boxes specifically
for menswear and accessories and fashion because I get it that subscription boxes
for other stuff like food even like grooming products, you know, consumable
stuff and that kind of makes sense but when I see subscriptions for, you know,
shoes and clothes and watches and stuff that's a little different. So I just want
to share my honest truthful opinion about this model in this video and I
thought this video would be kind of boring if it was just me talking to the
camera, so I'm gonna open up a subscription box. This one is from
Gentleman's Box and this is not sponsored or anything. I just I met these
guys at a conference, they sent me one of the boxes and it's
been sitting in my studio for a couple of months. So I figured since we're
talking about it why not open one up.
It's kind of cool. So here is my bottom line opinion about subscription boxes
for men. I don't really like them. And what I mean by that is it's not how I
choose to spend my money. The thing is I'm really picky about what
I wear and what I buy and what I own. The things I keep my home my office and
subscription boxes don't lead to intentional buying and I like to buy
things with intention. Alright this is like a little wood in a bottle opener.
It's kind of cool. We got here Original Grain, just have one of their watches
which is actually a bracelet. I guess it's like a wooden theme in this box. SRP
$49 which seems a little high to me. See, in my opinion, subscription boxes lead to
excess. It leads to owning things that you don't need and that you might not
even want and, you know, I'm no minimalist but I do try to keep the things I own to
a minimum and that I don't like to own things that just gather dust, you know,
I like to use everything that I own and when I buy something I like to really
think do I need this, do I really want this and of course can I afford this. But
I get it. It's fun to open a box. It's kind of like
having Christmas once a month instead of once a year.
It's a little too big for my face, you know, and this is a perfect example of
like another reason why I don't love subscription boxes yeah specifically for
men's fashion accessories. I'm not a one-size-fits-all guy and so I get pair
of sunglasses like these even if I like the style they're way too big for my
face. And that's the case with socks, ties sunglasses, bracelets, a lot of the stuff
that comes in these subscription boxes for men. And so for me, you know, these are
either gonna sit in a drawer or I'm gonna give them away or get rid of them
but I can't wear these. And that's my problem with subscription boxes. They
lead to me owning stuff that I don't really want. I would rather have a
wardrobe and an accessories collection full of stuff that I've really thought
about and purchased in a thoughtful intentional way.
Yes this is woody.
Yeah definitely plastic wood but yeah kind of cool, right?
And, you know, I get it. It's fun but I don't really need a Bluetooth speaker.
I already have one, no and I probably wouldn't have bought this for myself
because I don't really need another speaker. So, is it cool? Yeah, kind of. Is it
fun to open? Yes. Do I need it? No. Would I have bought it for myself?
A little magazine that tells you a little bit about the stuff
that you got.
A piece of paper.
Vincero gift card. Well, there you go if anybody wants
a $50 gift card to Vincero or Vincero how do you say it, there it is.
There's another one. I'll put this stuff down in the description so don't worry about
pausing the video or anything. Got a couple more things in here. Now, listen I
get the subscription model for certain things like especially stuff that goes
bad like, for example, would I subscribe to a toilet-paper subscription? Yes.
Toothpaste? Probably. Socks? Maybe. Shoes, watches? No, I would not.
You know, if I'm gonna own a pair of shoes I want it to last for years, you know,
and I don't want to own a million pairs of shoes. So to me a monthly shoe
delivery subscription that doesn't make any sense.
In fact, the longer something lasts, the less sense the subscription model makes.
In my opinion.
Dead Soxy. I've heard of this brand. I actually get a lot of emails. PR emails
from those brand. So it's a medium men's eight to twelve. I wear size seven. This
might fit but it's probably gonna be a little too big for my foot and these are
no-show socks will probably slip off my foot while I walk. Again, this is the
problem with subscription boxes. If I were to buy a pair of socks from this
brand I would get a small size not a medium size and subscription boxes can't
do that. They can't customize your preferences like the size of your feet,
you know, that is an inherent flaw with this model. Alright, we got one more
thing kind of a big box. Let's see, tech Dopp kit we'll open this
up in a second but I want to make one more point. I don't know how it was fifty
years ago, you know, but it seems to me like we live in an age where there is
more stuff available to buy and there's more ways for companies to advertise and
to market to us than ever before. Plus, with global manufacturing and shipping,
stuff is cheaper than it's ever been. Shipping is faster, returns are free and
all of this means that it's very, very easy to get swept up in consumerism.
It's very easy to start feeling like you need to buy more stuff right now and this is
what the magazine's tell u , you know, this is what the Instagram ads tell us.
You might feel like buying stuff will make you happier but research and
anecdotal evidence tells us that, more stuff will not make us feel better.
Buying more stuff and owning more things will not make you happier. But in the age
of Amazon Prime and subscription boxes for every category, it's easy to feel the
pressure to keep buying stuff and keep spending your money on stuff that you
don't really want and you don't really need. Let's open this last little box up
Brouk & Co tech Dopp kit. Almost thought that was my name for a second.
So this is a Dopp kit. It has pretty nice shape,
it feels like bonded, bonded leather. Genuine
leather and, you know, again, yeah it's, it's a nice Dopp kit but I already have
a Dopp kit, you know, I already have a Dopp kit that I love and I use all the time
and to be honest, I don't need more than one Dopp kit. So, you know, this is not
something that I would buy for myself even though it was kind of fun to unbox
and open up. I think these days to be not a consumer, you know, to be anti consumer
is an uphill battle but I think it's a worthwhile goal and I think to do that
anytime before you buy something whether it's a pair of shoes or a car or a watch
or subscription box or anything else ask yourself three things. One, do I need it?
Two, do I really really want it? And three, can I afford it? And in my opinion 99% of
subscription boxes won't hold up to those three questions and for that
reason I'm personally not a fan of them especially when it comes to men's
fashion. Again remember, this is just my opinion. You should spend your money in a
way that makes you happy. In a way that you want to spend your money, you know,
for me this stuff is not gonna make my life better, it's not gonna make me
happier but I'd love to hear from you. What do you think about subscription
boxes? Are you a fan? Are you a customer of any? Let me know down in the comments.
I'd really love to hear your opinion. Thank you as always for watching, if you
have any questions for me, let me know down in the comments and until next time.