- Hello my dudes.
My name is Tiffany, welcome back to my series,
Today we're actually analyzing some Internet content
cause we're going to be talking about VSCO girls,
e-girls, and teenage Internet style, I guess.
A lot of you suggested that I cover this topic
which has indeed blown up this summer.
Everywhere I see VSCO girl memes, parody videos.
There are probably literally thousands of
transforming into a VSCO girl videos on YouTube.
So what in the heck is a VSCO girl?
Here is a meme that helped me understand,
but also kind of confused me even more.
- Ssk ssk ssk anda oop (inaudible)
Hi, you must be new.
These are just my scrunchies.
I noticed you don't have one.
Really, you keep that, don't even worry about it.
Ssk ssk ssk anda oop.
This is my new lip gloss.
It's my fave, really.
Okay, well it was nice meeting you.
Ssk ssk ssk anda oop.
- (laughs) That's my actual reaction to that video.
So, VSCO is a photo editing app
that apparently these type of girls use.
And of course this carries over to Instagram
and even TikTok.
Now I have long resisted learning more about TikTok,
but it keeps becoming more relevant,
even for older people like me.
I'm 23, so I am a little bit out of the range of Gen Z.
I'm out of the loop, but TikTok is relevant,
so I am going to talk about it
a little bit later in this video.
But before I continue, real quick
I just want to give a shout out to Ana Luisa Jewelry.
Once again, they sponsored my last video,
and they actually sent me two more pairs
including this one.
So, again, if you guys are interested in their jewelry,
it is amazing, high quality, it's sustainable,
and it is beautiful.
Click the link in the description to check them out.
At first the description of a VSCO girl, to me,
just sounded like Emma Chamberlain.
Maybe not current Emma Chamberlain,
but like Emma Chamberlain before L.A.,
before she changed.
Apparently this is what is on a VSCO girl checklist.
Hydroflask, big shirt, metal straw,
Save the turtles.
Just pretend that my Yeti is a hydroflask.
I think that's how it's pronounced.
(speaking in foreign language)
- I'm from Sweden, so I can actually pronounce this.
I've heard people trying to pronounce it
and it sounds weird.
- Messy bun, mine is especially messy
because my hair is too short.
Puka shell necklaces, which I cannot,
honestly cannot, believe are back in style,
but they are.
I'm a big birk fan.
I'm also a fan off birk-n-socks.
It's a look, okay?
I bought these babies in 2017,
and that summer I was a camp counselor
for the first time, for teen girls.
And one day one, of the teen girls
called me a granola hippie,
and she was making fun of my clothing.
The fun thing is I overheard this
because I happened to be walking behind her.
It's so fun being bullied by a teen.
But anyway, who's the winner now? (laughs)
Birkenstocks are stylish for the kids... these days.
But anyway, to me VSCO girls just seem
like kind of the classic skinny, white but tan,
Like I'm from Southern California
so that aesthetic isn't super surprising to me.
They're also probably wealthy
considering the prices of the products that
they wear and use.
And most of these items are available
at Urban Outfitters, which we all know
is a pretty pricey, trendy store.
By the way, I was there the other day
with my boyfriend, looking around,
and there were a bunch of like cute,
like 14 year old girls,
back to school shopping with their moms.
And I was like, am I too old to be here,
cause I feel like it.
By the way, which came first?
Did these trends happen and then Urban decided
to sell the items?
Or did Urban sell the items and create the trend?
Which came first, the vegan chicken or the vegan egg?
All I know is that Urban Outfitters
is trendy teen paradise and also trendy paradise
for adults like me. (laughs)
We're hip, we're young.
But anyway, when people first asked me
to make a video about this,
I was like, what is there to say?
This is just a current trend of teen girl style.
But there is more, there is so much more.
VSCO girls have become a meme,
and therefore people are posting
a lot of jokes about them,
and creating these parody videos.
- This is my hydroflask.
You don't have one?
- You may have noticed my scrunchies.
I have two.
One to share, take it.
Ssk ssk sss.
- Andy oop!
- It's a Kanken.
Ssk ssk ssk.
- Let's be real.
Some of those are funny, and some of those
are more embarrassing
than the actual meme itself.
Ssk ssk ssk anna oop.
It is kind of fun to say.
The thing is, I don't know if
any girls actually act like that IRL.
Like, are they really out humble bragging
about the items that they have,
and literally offering to give you them
because you're untrendy and poor?
Take it, no it's fine, take it.
And I also don't know the extent to which
people actually say, "Ssk ssk ssk anna oop"
Ssk ssk ssk anna oop.
Stan Twitter alleges that these phrases
have been stolen and re-appropriated by the VSCO girls.
And I'm just kind of confused,
because generally I don't really understand
But I don't know why they would think that
they own and I oop.
It's literally a meme that everyone loves.
Can someone explain to me?
What if Stan Twitter attacks me because of this?
#tiffanyherg is overparty.
But anyways some people in response to seeing
all of these memes, and parody videos are like
why do we have to make fun of teenage girls
for their hobbies, or their interests, or whatever
their style is.
Leave them alone!
And to an extent, I totally agree, I don't think that
young girls should be made fun of for liking
whatever they like, or dressing how they'd
like to dress.
It's pretty much in the nature of being a young person,
to want to follow trends, and look cute,
and do what's popular.
But based on the content that I've seen, yes,
the videos are making fun of these types of girls,
but again, do they really exist?
Is there really a girl going ssk ssk ssk anna oop?
I don't know, maybe she does feel attacked right now.
But generally, I don't think that this is mean-spirited.
Most of what I have seen is actually Gen-Z ers themselves,
poking fun at the whole trend.
And Gen Z is a very ironic generation.
I applaud their sense of humor, because for the most part
their hilarious, they love memes, they've grown up on memes.
They're so lucky.
Anyway they know that VSCO girl culture is slightly cringey,
and a bit overdone, but at the same time
it is still popular, and thus, rewards people
socially if they take part in it.
And, it's fun to dress up like the, so why not?
Anyway, another comparison is being made especially
by slightly older people is that VSCO girls are basically
the new Tumblr girls.
I used to be so into Tumblr, I think as we all were,
at like 14 ish.
Back then Tumblr girls looked like this.
Long hair, high-waisted shorts, those like fringy
cut-up tops that were like $80.
DIY, you ever heard of it?
At that time I actually made my own parody video,
because back then I was snarky and sarcastic and
not like other girls!
By the way, I wanna make a video on that cause that's
a whole thing.
But that's kind of my point.
Like as a teen girl, I would of loved to become
Tumblr famous for taking cute pictures.
At the same time, I was making fun of it though
because it's basic.
But really I find it interesting that when something
is popular, you know, it's cute, it's trendy, but
it reaches a certain threshold and once it passes that,
it enters basic territory.
Tumblr girls were basic, VSCO girls are considered basic,
and basic has a negative connotation, but it's also
a self-deprecating term.
You know, we've all been like I'm basic, but nothing's
gonna change that, can I have a pink drink please?
Because at the end of the day, it maybe basic but
it is still popular.
Among young people especially, being basic is not
the worse thing in the world.
If anything, it's safe, it's comforting.
At least, you're doing things that are generally
considered to be acceptable.
You're most likely not gonna be bullied for fitting in.
So this is where alternative styles come in.
There's always been a conflict between basic,
popular kids, and different kids, you know.
It's usually a form of preppy versus goth,
clean-cut versus edgy.
It's a tale that's old as time.
There is just always a counter-culture that's gonna resist
the more popular styles.
And they often also have different taste in music,
So today, the antithesis of a VSCO girl is an e-girl.
So what's an e-girl?
Mixing alternative aesthetics like thick chains, chokers,
monochrome stripes, and dramatic eyeliner with softer,
anime-inspired qualities, like little hearts drawn
under their eyes, caked-on blush, and rainbow
colored hair, they're easily recognizable.
If VSCO girls are the new Tumblr girls, then e-girls
are the new Myspace scene queens.
The term e-girl, didn't start on TikTok.
The earliest definitions of egirl on Urban Dictionary,
date back to 2013, and describe them as internet sluts.
They're girls who seek out gamer boys, luring them in with
good looks and flirtation in hopes of getting their most
prized commodity, attention.
In short, it's a misogynist insult born of boys
fantasizing that girls who share their hobbies are
clamoring for their time and energy.
So to reiterate, egirls originated as gamer girls,
twitch streamers, but now the egirl aesthetic has
become pretty popular on Instagram,
and especially on TikTok.
And not all of those egirls are into gaming,
but I'm sure some of them are.
As much as TikTok is about memes, it's also about
just looking cool, being funny, and getting likes.
Speaking of, follow me on TikTok.
So, why TikTok of all platforms?
I still think of TikTok as it's predecessor, musical.ly.
We all have unfortunately heard of it.
Musical.ly merged with TikTok, and now TikTok is
known as the new Vine, so there's some comedic content
on there, but there's still a lot of the cringey,
lipsyncing, dancing, thirst trap videos.
But a lot of people use TikTok ironically, I guess?
And make like ironic TikToks, we love irony.
Do we know what it means?
Irony is a staple of Gen Z humor, even if they're not
always using the word correctly.
Meme pages, for example, have given way to
ironic meme pages.
Aren't memes like themselves ironic humor?
How do you make an ironic meme, I don't know.
Funny TikTok compilations on YouTube have been replaced with
What it signals, more than anything, is self-awareness.
So back to our VSCO girls, I don't really even know
if there are actual girls, VSCO girls on TikTok behaving
in the way that they are being portrayed to be.
Because all I've seen are people parodying them.
So I don't know if it came from an actual, real person,
or if it's just a caricature.
But anyway, undoubtedly, TikTok is the new place to
become Internet famous.
Much like Vine, where it was possible to create an account,
and gain a following really quickly, because
the chances are high for random people to
come across your post.
On TikTok, it is also potentially possible to gain
a lot of new followers, if you're put on their home page.
I haven't even downloaded the app,
I don't know how it works.
But I'm sure there's kind of highlighted section.
The growth potential is very high especially if you're cute.
Because as with every social media platform, that is
one of the easiest ways to get followers.
I thought it would be kind of fun and I was joking with my
friends saying, oh, if I dress up as an anime girl,
I'll get famous, and then I did.
And then it sort of transformed into this whole egirl thing.
So egirls have been embracing the term that was
previously thrown at them in a derogatory way.
And they are reclaiming it proudly.
I don't think it's offensive when people call me an egirl.
And I don't think it's offensive when people comment
that I'm looking for attention, because that's what's
anyone's doing on the app.
I love that attitude.
So now lets discuss some similarities between
VSCO girls and egirls.
There's a little bit of an overlap in some of the
aesthetics, and some of the pieces, or inspiration.
A lot of it is 90s inspired, because honestly,
everything is 90s inspired currently.
But specifically, there's also a child like element,
there's some nostalgia, you know, throwbacks to childhood,
even though a lot of these kids are not 90s kids,
they're born like after year 2000.
And I don't think it's just 90s inspiration,
there's probably some early 2000s inspiration thrown
in there as well.
But things like bright berets being popular again.
Scrunchies, of course.
VSCO girls are wearing Crocs, un-ironically?
And they're making friendship bracelets.
It's actually very cute and fun and wholesome.
I find it really funny that you know,
we've all seen those memes that are like
what I looked like when I was 12, what 12 year olds
look like today.
I feel like a lot of 12 year olds wanna look 20,
but then you've got these like 14 to 17 year olds
who are kinda try to look six.
Now, what does that say about us, you know?
Did these kids grow up too fast, and they feel like
they missed out on their childhood and now they're
trying to reclaim their youth?
That's a potential, I don't know.
However, with egirls there's also potential to
crossover to the like, I'm baby culture.
The pigtails along with the pink nose, eyes, and cheeks
are indicative of youth.
It's a little DDLG.
There's a element of BDSM, kink, and fetish wear too.
Hyper-sexualized child aesthetic, which also borrows from
anime, means that egirls often look both older and
younger than they are.
I really hope I don't get demonetized
just for saying the word sexualization.
But anyway, also with egirls, kind of on that note,
there's something that I found out that's a little
bit disturbing, a little bit uncomfortable.
A lot of these girls make this particular face in pictures
that I guess they think it's like quirky.
It's like bleh.
Trying to explain this without being demonetized,
but also I don't wanna use girls' pictures, as an
explanation, because I don't know how old they are.
So, I'm using Belle Dephine as an example because
not only is she of legal age, but she specifically posts
Yeah, this article was referencing her and is explaining
this expression, yeah.
So teen girls maybe making this face
and not realize the context.
That's a big yikes.
Now, of course there are adult performers who are of legal
age, who maybe play into this kind of character,
this kind of style, and of course, this perfectly
legal and acceptable for them to do that, but
it's just makes me so uncomfortable imagining
teen girls like making a face for selfies and just not
knowing what the implication of that is.
Because many egirls are actually young, and they just
like the aesthetic, and some of them on TikTok are
being targeted, you know, with explicit messages, or
requests for pictures, and it's just fucked up.
Leave the girls alone.
Anyway, that's dark, moving on.
Also, kind of related to being inspired by anime style,
or Japanese styles, I wanna bring up McKenna Kaelin, who
is currently known as cozykitsune.
Previously known as simply_kenna.
She's actually a friend of a friend, but I've never
spoken to her, I've just come across YouTube
and her Instragram a couple of times.
But I think she's a strong example of someone
who really embraces these different online aesthetics.
Though I'm sure she wears them in real life also, but
she's definitely prominent online because of her style.
She's currently living in Tokyo and before she moved,
she was very open about her love for Japan, and
Japanese style, and culture, and all things kawaii.
But her style has definitely changed with the times.
I remember when I first came across her YouTube, it
was probably 2014, maybe 2015, and she looked like this.
And I remember being really jealous of her hair, because
my ideal hairstyle, if I could choose what naturally
came out my head, would be curly, brown hair that I could
chop, and wear like that.
It's just, it's my favorite.
Anyway, in the time since McKenna has gone through
a lot of different phases, and her style has changed
many, many times, she's been accused of changing her
self to fit trends, and she's also been accused of
much worse, such as stealing art, but I don't
wanna talk about that too much.
But there are entire videos dedicated to that if you
really wanna look it up.
Anyway, my ultimate point of this little segment
is that, looking good and keeping up with trends
is one major element for a lot of people in gaining
followers and maintaining followers.
So many people are Instagram famous, or even
famous on YouTube or TikTok or any other platform,
simply because they look good and
people like their aesthetic.
It is a business and some people choose to follow these
trends and things, because it's
beneficial to their business.
Of course, people changing their style or whatever
could be a personal choice.
Maybe they just wanna express themselves through
different aesthetics, I don't know.
But either way, regardless,
it gets likes, views, comments, followers.
So it is undoubtedly a valuable strategy in terms of
business and money to follow trends, whether it's
intentional or you know, 100 percent genuine.
So on that note, it is not just McKenna doing this,
we see people on social media adopt all these
different styles, pretty frequently, and sometimes
they are accused of that.
They're accused of being inauthentic and we as an audience
may hate when we perceive something is inauthentic,
but that's not gonna stop creators from doing it.
We've heard so many YouTubers say oh I made that type
of content because it was popular.
I actually hated making it but it was getting views, so
whatchu gonna do?
Going back to the issue of girls being made fun of for
dressing a certain way or liking specific things,
I do not think that anyone should be mocked
or bullied for that.
When someone online changes or tries something new,
they're often accused of copying someone else or
trying to be something that they're not.
But what if they are just experimenting or
what if this is always wanted to dress like, or act like,
and they're finally expressing their true self?
And even if someone were intentionally copying a trend
for the sake of getting popular, is that really
such a bad thing?
Like is it an earth-shattering revelation?
I don't think so.
It might be annoying, try hard, or inauthentic,
but does it bother you like that much?
Like if a creator I like suddenly did a 180 and
changed up their personal style, I'd be like all right,
cool, I hope your content stays good!
And ultimately I think people care less about
physical changes, and care more about personality.
Like as long as you're still acting your true self,
as long as you're not putting on an actual friend and
changing your personality as the wind blows,
then that's cool.
I don't know, am I getting off track?
Yes, lets continue.
One last point that I wanna make is that styles like VSCO
girls and egirls, these styles are kind of a refreshing
contrast compared to the completely face-tuned bodies
that we see on Instagram.
Allah the Kardashians.
I mean it's truly mind blowing.
If you've ever spent time looking through those Instagram
versus real life pages, it is insane what some
people on Instagram are passing off as their actual body.
So at least, being a VSCO girl or a egirl or whatever
other style or trend comes up at least that's
a different option.
I think it's a good thing for girls to not have
to have an impossibly tiny waist and thick thighs,
you know, they can wear a big t-shirt and a messy bun
and feel like they're cute and on trend.
Or you can sit in your room, do a cute makeup look,
embrace your creativity.
I don't know, I just think that these style ideals
feel a lot more fun and a lot more healthy,
a lot more achievable for the average person,
compared to the literal, face-tuned, photoshopped,
unreal Instagram aesthetics that are popular.
Egirls and boys style is the antidote to the homogenized
It's like the antithesis of the glam Insta model.
Plus, one last thing.
With VSCO girls specifically, the whole like Hydroflask
and metal straws, save the turtles thing.
I think it's nice that there's an element of
environmentalism in their little philosophy.
It's not a philosophy.
And yes you may be saying,
oh they're only doing that because it's trendy,
but I think at the end of the day, if environmentalism
or things that are good socially are trendy,
that's a good thing.
That's a positive thing.
I just hope that they continue to use reusable
bottles, and avoid plastic after this.
But it's a good start, you know.
It's like in 21 Jump Street, where they're talking about
recycling being cool, there's always gonna be pressure,
there's always gonna be trends but it's like
If you make it trendy to care about the planet,
and be nice to each other, then hell yeah.
So anyway, shout out to the teen girls out there,
shout out to anybody out there.
If you find joy in following a trend, who cares!
Be basic once in awhile, be a little alternative.
Do this to your face.
Anyway, I hope you guys enjoyed this video, I actually
had a lot of fun with it!
And, I'm gonna sleep in this makeup.
No I'm not.
I don't know why I said that.
Yeah, thanks for watching and subscribe if you enjoyed it.
You can follow me on Instagram for some mediocre pics,
and stay tuned for my next Instagram internet,
forgetting what the series is called.
Stay tuned for my-
Stay tuned for my next internet analysis video,
thanks for watching.
Kay thanks, bye!
(gentle trumpet music)