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Practice English Speaking&Listening with: Advice for Past, Present, and Future Entrepreneurs | Slime Bash Keynote 2019

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(drum beats)

- [Cindy] I also love gemstones,

crystals and whatnot.

You need a tourmaline.

- What's a tourmalie?

- [Cindy] What it does is,

it looks like a piece of coal

but when you put it in your pocket,

all the negative energy that goes to you

the stone pushes back against them.

- But I'm doing that naturally.

- Well, that'll help, Gary. (audience applauds)

That'll help.

That'll help.

- What's it called?

A touma, a what?

- [Cindy] Tourmaline.

- I might be a human tourmaline.

- [Cindy] You are but,

- Hey. - Hey.

- [Gary] You've got your perspective.

(synthesizer music)

(crowd cheers)

I just wanna be happy.

Don't you wanna be happy?

(upbeat music)

Thank you, thank you.

Thank you guys.

(crowd cheers)

Really excited to be here.

So, lot of things to talk about.

And I'm lookin' forward to the Q&A.

So, really the context of what I wanna talk about tonight

is entrepreneurship

through the lens of parents and children.

Obviously, as I get to sit up here

and look around the crowd,

it's a lot of fun to see the mix of the audience

going so high and low

in age group

and it really speaks to a lot of things

that are extremely near and dear to my heart.

What's really interesting

about the day and age that we live in right now

is entrepreneurship is cool.

Entrepreneurship is a viable options.

It's a path that a lot of people are choosing,

aspire to choose

and that is wildly different than what it was

when I was the age of a lot of the youngsters in this room.

Being 43 and growing up in the '80s and '90s

for my school years, kid years,

there really was only one option

which was go to the best college you can

and that is the leverage point to the job.

And I'm sure a lot of people here,

call it 38 and older,

that makes a lot of sense.

That was our framework.

What's interesting about that framework was

so much of my happiness and so much of what I talk about

is predicated on the circumstances of my upbringing

which were quite humble being a Russian immigrant

and going to Queens and Jersey

and really like grinding out that lifestyle.

And number two, just remarkable parenting.

I am completely the byproduct

of really, really great parenting

which, more than anything else, allowed me

to not be suffocated by the fact

that I was an atrocious student

and allowed me to lean into that I had hustle.

It's crazy to me to think back

and think about all the teachers

and all my friends parents

who told me I was gonna be a loser

or I was not gonna be successful

even though I was making $800 a weekend

as a 12 year old slinging baseball cards.

And I guess in a lot of ways

there's a lot of things I wanna touch on tonight,

including the reverse of everything I'm saying.

I think one of my great fears currently

is that entrepreneurship is cool

and it is a viable option

and I believe that 90% of the people

that sit in here and think they're gonna be an entrepreneur

are not gonna be successful at it

'cause it's ridiculously hard.

And not that I wanna say that to crush a dream.

I wanna say it to give people permission to fail

and then to adjust once they get older

or even for the parents in here

who decide to start an entrepreneurial career

instead of a job

and when it fails,

I really am scared that entrepreneurship

takes the place of a Harvard degree that I grew up with.

There is no exact right way of anything.

This is,

if there's anything that I wanna get across tonight

it's self-awareness.

You need to figure out who you are,

not try to be like somebody else.

And then more importantly,

and in parallel

because I'm gonna jump back and forth

of things that seem like contradictions,

I think one of the things

that we have to really talk about in the business world

and definitely in the parenting world

is actually meaning it

when we say that happiness needs to be the North Star.

Something,

I'm outrageously sensitive to the current state

of the human race

and definitely the context I understand,

which is a lot of different cultures

but definitely the American culture,

there's way too much unhappiness in our society

and it's predicated on a lot of different variables

but the biggest one is,

or not the biggest one

but some of the things that dramatically stand out

is over valuing other people's opinions,

being delusional.

The amount of ambition coming out of people's mouth

that does not match the work ethic that they're puttin in

is the funniest thing for me in society.

The amount of people who,

i don't think people understand what they're saying.

It's very hard to be a millionaire.

The top 1% earners in America,

top 1% starts at $430,000 a year.

If you make $430,000 a year in America

you are in the 1% earners in our country,

yet people throw around millionaire

like that's just the beginning

'cause I'm gonna be a billionaire.

(audience laughs)

And so, tonight,

what I want,

this is fun for me.

Taking advantage of the context of this room,

given kind of this beautiful setting

and this amount of people in it.

I tend to like this kind of environment

much more than some of my bigger speeches

and more than let's say five people.

This is a very sweet spot for me.

And so, I'm excited about tonight.

I really,

how are we doing Q$A?

Are we gonna be running mics or we gonna be setting up mics?

Do we know from the back?

Because I might even go to it a little bit earlier

because I have a funny feeling a lot of you know

where I'm gonna go with a lot of this stuff

and I wanna milk as much interaction as possible

and even seeing how you guys are collectively reacting,

I will definitely be doing that.

Are you gonna run mics?

- [Event Staff Member] The host can ask the questions.

- You've got the questions from the audience?

- [Event Staff Member] Yes.

- Can I break the system a little bit and play?

- Of course. - Great.

All right so,

(audience laughs)

I'll be taking questions.

(audience applauds)

So, okay.

So, I'm gonna play here a little bit.

I'm gonna talk about a couple more things

but we're gonna go into,

when you ask your question I'm gonna ask you to go loud

and I'll repeat it so everybody hears it

but look, I mean, I think this is a very special time

in the world and I think,

you know, it's really funny,

I always talk about don't be in the middle,

don't be half pregnant.

I pull from opposite directions.

I have,

a lot of what is interesting about me

is I see very, very different people

associate with my message,

people that genuinely don't agree

on a single thing politically or socially

because they're hearing different things from me

and I bounce around

and I've been thinking a lot about it.

Parenting philosophy, entrepreneurship philosophy,

obviously political philosophy.

We are pulling further and further apart from each other.

People are pulling in such opposite directions,

yet I feel like there's so many merits

and so many different nuanced points of view

and I just think that we've become so one dimensional

and so absolute.

I think we have to start talking more

about allowing people to change their mind.

I think if we make changing your mind

something that is put on a pedestal

instead of demonized

I think that would really help us.

I talked about recently,

I think I tweeted

and I looked at it very carefully

of how it was interacted with

that changing your mind is the ultimate strength.

You know, it's funny.

I was with my dad the other day.

I would change my mind all the time.

I change my mind all the time now.

And it use to drive my dad crazy.

My dad's super old school and he kinda thinks

like if you said something then that's it for life.

And I just remember that quite a bit

growing up building the business,

the wine store that my dad had

and I helped build to a big level.

He's like, three weeks ago you said

that we had to put liquor in the front.

And I'm like, I changed my mind.

I listened more to the customer.

I tried the liquor in the front.

I don't like what it did.

We're changing.

And I think a lot about that now with my content,

which is why am I so comfortable trying things?

I posted a video yesterday

that was upside down on Instagram.

I don't know how many of you saw it.

And then a couple days earlier I made a video

where I just said like this post like 58 times in a row.

(audience laughs)

And I've been using this hashtag in the two posts

that you know, always be testing.

And it's really my way to give you a nod

of giving you permission.

The like, like, like video did okay.

The upside down video yesterday did not do well

and that excites me

and I'm excited to spend more time

over the next year or two

of trying things completely left field

to hopefully inspire people to,

what I'm so unbelievably concerned about

for everybody in here who's creating content,

whether on YouTube or Instagram or other places,

is you've become so obsessed

with the number associated with the post

that you're not actually even

putting out anymore what you wanna put out.

You're putting out what you know is gonna work.

And that leads to real insecurity.

There are people still showing way too much skin

'cause they know that does better.

There's people that are flexing when they can't afford to

'cause they know that does better.

There's people regurgitating other people's quotes

'cause they know that does better.

I mean, it just,

it's not working

and it's going to continue to decline in value

and I'm sure if you know anything about me

my number one thesis is producing content

that's scale right now.

It is such an opportunity.

I couldn't,

I'm gonna beat this horse til not only is it dead

but it's buried and I throw a bomb on it.

(audience laughs)

This is the,

for everybody in here who's nowhere close

or not at where they want to be,

it is absolutely the most cost effective way

to start the process to whatever you want.

It is about producing content.

Producing content at scale

for as many platforms as possible.

So many people in this room

could have all the things that they've wanted to happen

on YouTube and on Instagram

for the last three and a half years that has not happened

actually happen if they get serious about Tik Tok

for the next six months.

I'm already seeing it.

How many people here have posted

their first post on Tik Tok in the last two months?

Raise your hands.

How many of you that the hands just put up

actually got a lot of views on a post

that you would have never expected?

It's a high percentage.

And this is what happened on Twitter

and YouTube and Facebook and Instagram in the early days.

And obviously Tik Tok's not early days

'cause it's musically, then reformatted Tik Tok

but the scale of users on it

and the attention it has

is not still filled with enough content.

For all the content that's out there

there's still more attention than there is content,

which is why on day one,

anybody here get real views on their first actual post,

by any chance?

You did?

Like some of the people are getting this

and they're like email,

obviously I've been on a,

this is what I do.

If you followed my career or you wanna know,

every one, three, five years I get hot.

I've been analyzing for six months, a month, five months.

I feel firm and I'm ready to cheer lead a new platform

because I think it's cross the chasm of my filter

to saying, okay,

this actually is a good use of your time period.

And so, this is what happens in my career

but I've never seen a platform,

given how it got big

and then got bought and then got big,

I've never seen a platform reward creators

with so much free attention on their first post, ever.

And so, back to a lot of the micro things.

If you leave with anything,

whether you're nine or 99

I think Tik Tok needs to be taken serious

because it has the potential

to be completely mainstream for every age for years now.

It may not.

It may go the route of social camera, Vine.

But if it goes the route of Facebook and Instagram

you're gonna get so much more dividends.

And the other thing.

Everyone's always like, Gary, I don't wanna waste my time.

Or like, I don't have enough time.

The up side is so much greater than the time,

especially if you have a lot of ambition.

Again, this is what continues to baffle me.

Gary, I wanna build something,

I wanna leave my job that I don't like

and I wanna start this side hustle around Star Trek

or soccer or cooking

but I don't have time to post on Tik Tok too.

I just will never be able to figure that out.

Unless you're working

and you're with your family 20 hours a day, 18 hours a day,

you do have time.

You're just not willing to sacrifice the time or the energy

that's needed to actually have a life

that is based on your own terms.

We are,

a word that I have not used historically

that I'm starting to use

is sacrifice.

I'm fascinated by people's inability to sacrifice luxuries.

Gary, I don't have money

but I buy $7 Starbucks.

You don't need a $7 coffee.

Right?

You don't need a $12 scrunchie.

Like you don't need a $80 hoodie.

You don't need it.

You're more than welcome to have it

but please don't come to me and cry

that you don't have money for Facebook ads

when you buy dumb shit.

And so, I think about that.

I think about it a lot.

And so, these are the themes that I'm thinking about.

I think it's never ever, ever, ever been a better time

to build a business or to build something for yourself

than right this second.

It has never existed.

This is the,

right now as we're in here,

this is the single best time ever

because the internet continues to grow in its scale,

which means nobody's actually stopping you.

The internet's the offset to bad behavior by humans.

It is.

There's no gatekeeper.

There's nobody who's making a prejudiced decision,

a sexist decision.

Nobody's stopping you from creating,

signing an account on Tik Tok or LinkedIn

or Facebook or YouTube and making.

Nobody.

It really is the great equalizer.

I was havin' a conversation with somebody

over the weekend at the football game

and they're like, man,

it's crazy how many of these female rappers are poppin'.

Meg the Stallion, Cardi.

A lot of them are winning.

Saweetie.

I'm like, it's not confusing.

The industry only allowed one woman to be on top

15 years ago when they had control.

Now the internet has control.

There's no confusion.

This was always the way it should have been.

But, and I think we can all agree,

but politically there's this understanding of suppression

and things of that nature.

People are confused.

The internet isn't playing

within the ecosystem that we live.

They're not.

And so, to me that's inspirational.

That's amazing.

It's crazy to me

that we all have these abets.

By the way, you may be confused.

That's my story.

The way I present myself, the way I roll,

the education I had, the way I curse, the ideas I have,

the establishment never believed in them.

No internet, no me.

Wall Street Journal wasn't gonna be writing about me.

And so, I think that if you leave with anything tonight,

that the second you actually truly start realizing

that if you don't have the success you want

that that's you.

The second you actually genuinely stop blaming anything

and the second you start taking on 100 accountability

is the second you start getting happy.

For real.

What I'm really excited about,

especially with such a young crowd

is thinking about the young entrepreneurs in here

who I wanna talk to.

To me, the fact that you're even here,

whether you wanted to be here

or you parent dragged you out

(audience laughs)

you know,

is something I think a lot about.

I think,

you know, I'm so grateful for entrepreneurship.

One of the things that,

one of the things about starting a YouTube channel

and not having a lot of views

or trying to sell some slime

and only selling zero on your Shopify,

one of the things

that the kids in this room don't understand yet

is that no and losing are their best friends.

100%.

I unfortunately, and this is just the truth,

kids in this room, you're growing up in a time

where grown ups wanna stop you

from feeling losses and pain more than ever

because truthfully,

we've now lived through 70 years of prosperity

and our parents can actually spend time

worrying about that stuff

instead of putting food on the table.

But not to get too heady here,

for the kids in this room,

the number one thing about starting a business

or tryin' to build a profile

is that you're gonna lose a lot.

A lot of people are gonna leave comments

that you stink and you should stop and you're not good.

You're gonna try to sell something

and nobody's gonna buy it.

I think back to one story I never tell

that I just got inspired to tell in this room,

just remembered,

was I actually sold stuff door to door

a lot more as a kid than I remembered.

I just thought about it the other day.

I use to just find things in my house

that might have not even been mine

(audience laughs)

and I use to just walk around Edison, New Jersey

(laughs) ringing people's doorbells

and asking them if they wanted to buy it.

Do you wanna buy this weird T-shirt or this pencil?

(audience laughs)

And when you're selling ridiculous stuff

that nobody wants outside of the one person every 50 homes

that just thought you were a cute kid and gave you $1,

you just got a lot of nos.

And one of the reasons I think so many people are struggling

and are unhappy in they're early 20s

is we're coming into a place

where people are hitting their 20s

that were parented of a generation

that tried to over protect

and I think losing is awesome

'cause you deserved it.

Means somebody was better than you

and that's good for you to know

'cause that's real life.

That's how it's gonna be.

And I think getting somebody to say no is awesome

'cause that's real life.

It doesn't mean you suck.

It means what you tried to do right now didn't work.

And I think that we have to have

a much bigger conversation around that

and I'm happy a lot of you are listening to it right now

because it's very real

'cause I will tell you, kids,

and parents for that matter,

that I sit up here tonight extremely happy

because I was losing so much and got so many nos as a kid.

'Cause now that I'm a grown up,

it doesn't scare me

and unfortunately for a lot of grown ups

it continues to scare them.

They cared about what kids in high school

thought about their dress.

They cared about opinions

and they were over protected

and it made 'em incapable.

I really believe in the zoo animal thing.

We go to the Central Park Bronx Zoo right now

and release those animals into their natural habitat,

they're dead in 10 seconds.

And I think we have to be very thoughtful

for the parents in this room,

especially who brought their kids tonight,

you have to let them lose.

Fake environments are destroying their actual confidence,

(audience applauds)

It's true.

It's the great disservice of parenting

to eliminate merit and the truth from your kids.

So, I really like entrepreneurship for that.

My mom didn't micromanage.

She let me live,

which means the system said no to me a lot.

I did a lot of card shows that I didn't do well on.

I had a lot of bad things happen.

When I was 13, 40 year old dudes were rippin' me off

'cause they just imposed their old man will on me

and scared me.

Like, all sorts of stuff happened.

All of which allow me the great luxury

to be in front of you tonight.

So, really ultimately, here's what I would say

and then I'll go into Q&A

'cause I think that'll bring the most value.

I desperately need you guys to leave here

understanding how ridiculously lucky we are

to be alive during this era.

This internet thing is no joke.

No joke.

And I just,

and by the way, for everybody

who gets a trillion followers and makes it,

I mean, Justin Bieber, YouTube,

it's now been awhile since this has been happening

and working.

I think for a lot of this room,

you may not go on to be Bieber or build a YouTube channel

that makes $80 million selling toys

but the real conversation that isn't being talked about

is I do believe almost everybody in this room

is uncomfortably capable

of producing $100,000 a year business

if they put in a lot of time and a lot of effort

and have skill,

whether that is through making a channel

and having brands subsidize that

or selling stuff or starting a product.

And I hope that everybody who watches this

that's not in here or even the people in here

realize that that's a big statement.

That's a lot of money.

It just is.

And I say it so simply

but it's not simple at all

but the fact that you can

in a way that you never could before

is remarkable

and I think all the people you look up to

or you admire

or you've watched build real businesses

or real influence on these platforms,

they're the preview not the anomaly.

And not everybody's gonna have my natural talent

or work ethic or the chips fall the way they did

but I don't,

I want people to love their game the way I love it,

not get the accolades or success that I have.

'Cause the happiness is way more fun than the byproduct.

And I know a ton of people

who are unbelievably happy

and make $49,000 a year

and I know an enormous amount of people

who are deeply unhappy and sick

who make $7 million a year.

And something I've been saying a lot

and I wanna say more often,

there was always that joke that people talked about

around always valuing money

and they talked about I'd rather cry in my Ferrari.

That saying always pissed me off.

This notion that okay, you're crying,

you're deeply unhappy.

And the Ferrari verses a Toyota

is suppose to be some sort of variable there.

It's such insane bad talk.

Everybody should aspire to be smiling in their Toyota.

If you find out and understand yourself

and you've put yourself in the best position

and you happen to have talent

and you put in a ridiculous amount of work,

then you might be able to smile in your Ferrari.

And that's amazing too

but these are the things that are running through my head

and I appreciate you having me here tonight.

Thank you.

(audience applauds) (audience cheers)

So, let's do some Q&A.

Who's got a question?

Yes, ma'am.

Stand up and ask away.

Oh you have a mic.

Nice.

Gonna try to play a little bit?

Yeah, we'll do the best we can.

- [Male Event Staff Member ] Are we gonna get this one on?

- [Female Event Staff Member] Yes.

- Try your best.

We'll bounce around.

- [Male Event Staff Member] Who's got a question?

- This young lady right over there.

Stand up.

- [Rifca] Hey, wow,

lucky number one here. - I love you.

- I love you too.

What's your name?

- My name is Rifca

and first I wanted to say,

thank you so much for everything you give to us

through all your content that you provide

and to the whole community that you built.

- [Gary] Thank you.

- My question is,

okay so, just a little background

about me - Go ahead.

- is that I have a jewelry business

and I design and I sell on a website.

- [Gary] Awesome.

- And I'm 23.

- [Gary] Awesome.

- So, I wanted to know

how you separate your personal life,

your business life and your social life

and everything that comes outside the business

and then separate it

when it comes to once you're in the office?

Or even a step further.

When one thing happens to your business

how do you get out of that mindset

and move on to the next thing

without being distracted and staying focused?

- Trying.

You know, some days something happens in the office

and even though I'm going to a family holiday dinner,

I just can't get over it

because I haven't figured out the solution yet.

For me, I've got a lot of experience

and I also, to be frank, am wildly

not that concerned about money/my business.

I'm really not.

I just don't know what else to say.

And that's not because I've done well.

I was that way when I was grinding and building.

I just don't put business,

it's my greatest passion

and it means nothing to me.

I'm being dead serious.

Because I know that if I built a billion dollar,

trillion dollar thing, bought the Jets

and my family dies in a plane accident,

I'm not a happy person.

So, perspective really helps me.

It's, if everyone's alive I'm good.

I struggle with taking people's judgment,

both cheers and boos.

So, that's good.

So, I'm just kinda cruising

but the answer I'm giving to you

that I think will help you,

is not necessarily where I'm at at 43 years old

with 37 years of practice in my mind.

It's where you're at.

And to me the answer is,

don't over judge yourself if you can.

It's only one day.

If you have something goin' on in a personal relationship

that's screwed up you day at work

'cause you couldn't get going,

that's okay.

That's not only okay if you screw up a day.

It's okay if you waste a week.

It's also okay if you waste a month.

My biggest thing is why are we over judging ourself?

We're just all livin' out here.

- [Rifca] Mm-hm.

(audience laughs)

(audience applauds)

- [Gary] You know?

- I mean, it's so much more easier to say,

oh, it's just perspective

but on the daily when things are happening

and you're in the middle of doing something

let's say, for your business,

- Who do you love the most in the world?

- My family.

- Good.

Who in your family?

Pick one.

(audience laughs)

(Rifca laughs)

- Um.

All of them.

- You're very politically correct.

Cool.

Everyday make,

in the,

like literally, once a day,

generally sit there for five minutes

and make pretend one of 'em got shot in the face.

I'm being dead serious with you.

Every single day, I almost,

I said this today earlier.

I probably once a week to four times a week

sit there truly in the shower, on a flight,

when I wake up,

some people meditate, some people work out,

to deal with whatever anxieties or thoughts they have.

I actually sit and truly try to convince myself

that I have lost

one of the five most important people in my life

and that is the biggest thing I do

that leads to the biggest happiness I have.

Like, what, you didn't sell enough earrings today?

Like, seriously though, people lack perspective.

It's actually remarkably easy

if it becomes the way you see the world.

Like, what, what?

We have completely lost perspective as a society.

Do you know how many people on Earth

have it way worse than you?

Billions.

- [Rifca] I know but you can't,

- I just wanna remind everybody

we're sittin in Manhattan right now.

(audience laughs)

We have completely lost perspective.

So, it is easy for me

because I've practiced that perspective

because I grew up hearing the stories

of my mom losing her mom at five,

my dad losing his dad at 15,

them being in the Soviet Union.

I remember sitting in a studio apartment

with eight family members and having nothing.

I don't know.

It's very easy.

You're 23.

You're winning.

- I know.

I have your quote on my phone

that says you could go hard for 10 years

and do everything wrong and get up and still,

- It doesn't mean that you're not trying

to do the best you can

and what have you

but you have to quantify that emotion.

You know?

My biggest thing to you

is you have to make sure that you eliminate judgment.

Where everyone's losing

is they're worried about what other people think.

Everybody.

Everyone's losing that game.

Because the reason I can deal with losses every minute

is I don't care what you're sayin' about my loss.

I love this when athletes get to this level.

The reason they're doing well

is they don't care what ESPN said

or what you said on Twitter.

They're playing.

You're in the seats.

And that's how I think about everybody.

I'm playing.

What you gonna say I had a bad idea

or it didn't work?

Well, I'm playing.

And so, I think that may help you too.

- I feel like at this day and age nothing is private.

It's like everyone knows everyone's business.

So it's like - That's not true.

- I'm minding my own - That's not true.

- business but no one else is - you guys know nothing about,

you know nothing about my family.

- What people put on social media.

- That's,

you pay the consequences,

- Everyone thinks they know about you

even though they don't.

- That means you're worried about their opinions.

- No, I mean, I personally don't.

- Good.

So, then go back to you question so I can help you

'cause I'm enjoying this.

What? (audience laughs)

You know, what's easier said than done for you?

- [Rifca] No, 'cause I feel like,

- What bothers you?

- I feel like I constantly am getting distracted.

- By?

- By just being 23

and that life outside of business

there's - Makes sense.

- There's just so much ahead

but you feel like there's

- [Gary] Like you're missing out?

- No, no not at all.

But like you feel that,

like there's a lot of time but there's not.

You're in your 20s.

You have all these good years

and it's really like I'm 23,

- Let me tell you about your 40s.

They're fuckin' good.

(audience applauds)

I get it.

I get it.

And you'll appreciate this.

And I'm glad we did this.

That's why I talk about patience.

You know?

Because what you're actually saying

is you're impatient.

And that's okay.

- No, no, I'm not.

- Okay.

(audience laughs) You are.

But that's okay.

Go ahead. - No, I'm patient

but now it's gonna sound like I care what people think

but I feel like everyone is always in my business

like, oh, when are you doing this

and when are you doing that.

- Why are you listening?

- And then it makes me inpatient,

even though I'm patient.

- No, no.

It makes you impatient

because you're valuing other people's opinions.

You just literally made both of my points.

(audience laughs)

Literally.

You said I don't care what anybody thinks

and I'm patient

and then your answer to it was

people are in my business sayin' shit

which makes me impatient.

(audience laughs)

(Rifca laughs)

Let's move on.

- This feels like a Dailyvee coming to life.

(audience applauds)

- [Male Audience Member] So, first off, I wanna say,

it's a small world.

I grew up in Flemington, well Summerville before that.

- Love it.

Somerville, wow.

You grew up in Somerville and Flemington

and for all you hard core New Jersey connoisseurs,

both of them have a circle,

which is very rare in Jersey.

- [Male Audience Member] That's annoying.

But anyways. (Gary laughs)

So, my dad's actually been following your content

before I even knew about you

and he knew you before,

when you were the wine guy,

so I'm gonna embarrass him

but he's like, oh,

he doesn't know what he's talkin' about

for business. (Gary laughs)

But anyways, now we're starting a farm

and there's a lot of vineyards that are popping up

in Hunterdon County.

And it's actually - Yeah, I heard.

- [Male Sud Member] kinda struggling.

The Union Hotel, it's in really bad disrepair.

So, I'm tryin' to see what I can do for the town

and I've stayed loyal.

I actually got kicked out of high school

for something I'm not gonna talk about here

(audience laughs)

but I basically stuck up to the super intendant.

I'm like, go ahead kick me out,

I'll go to North Hunterdon and I'll still get my diploma

and you're gonna have a bad name

when I make something of myself

and I've auditioned for Shark Tank,

I've met so many people,

like David Meltzer came out to one of our events.

I do event coordination at Microsoft

at the Times Square

and even before I started all of that,

came to your lobby and like took a picture on Instagram

and I'm like, all right, guys I need this to blow up.

So, I was tryin' to me you.

(Gary laughs)

And you're like, I'm sorry I'm busy with the family

but is this an emergency?

I'm like, ah, not really.

(Gary laughs) (audience laughs)

- Thanks for tellin' the truth.

- [Male Audience Member] Yeah so, even meeting David.

It was kinda crazy

'cause he was talking

and my mind instantly went to you

before he even mentioned you

and when I went to meet him after

I'm like, sorry, I'm gonna talk about Gary this whole time

but that's just been such a huge inspiration for me.

- Thank you. - It's like,

I'm just saying with my story more so

because I'm living proof

that I actually was able to get somewhere.

Starting out with a clothing line,

watching Taylor's video

of like 20 something year olds trying that

and you're like, what are you doin' different?

So, that made me think even more.

- What's really great about you saying making something

is just how early you are in it.

People,

a lot of my friends or people they get frustrated with me

when I talk about buying the Jets

and they're like,

when they ask me when and I say things like, 25 years,

they're so disappointed.

And for me, it's so remarkable.

Coming here with nothing

and not even being able to own a jersey

to like, if I buy the Jets at 68 years old,

that's an all time accomplishment.

People are so impatient.

You know, to your point.

It's real.

To me, I'm so excited

because you feel accomplished

and yet, you literally are about to live

four more full lives.

Just the sheer amount of damage that can be done.

Back, 'cause I wanna put this in your mind.

You're literally, very likely,

I know you could get hit by lightning

but it's very likely that you're gonna live

four more full lives of what you've already lived.

And when you start putting it in that perspective,

that's why I say things like that

'cause it helps people slow down.

One of the places I'm spending a lot of time right now

is on people that are 60

because if you're 60,

you grew up in an era where 60 was like where people died

when you were 18 and 12 and things of that nature.

Yet, it's likely you have 30 more years.

So, you're acting like you're wrapping it up

and you still have a real chunk.

(audience laughs)

You do.

It's very real.

And so, I think humans really struggle quantifying time.

And it's funny, I just said something,

I use to do this all the time.

I was so,

you know it's funny,

I associate with lack of patience

'cause my ambition was so high.

So, I can respect where that comes from

from a lot of people

and I use to do something,

when I first got into my dad's business

I was like, three years in I was already crushing

and I'm like, oh, I've only been doin' this for three years.

And at three years I'll only be 28.

I'd get excited

and then I'd have like seven years into it at 29

and I was like, man.

And at that point I'd really already made it

at some level for the family

and I was like, oh, in seven years I'm only gonna be 36.

And even to this day

it blows my mind that I'm sitting up here

and I've only been in my career,

all my careers for 21 years.

And for me to say, from this moment in 21 years,

I'll be 64 and that's young.

There's a lot you can do.

And now I'm starting it here.

At 22 I was starting with a liquor store.

You know what I mean?

So, I'm glad you feel that way,

which triple excites me

'cause you haven't started.

- [Male Audience Member] I know.

I make website and I get like 90% there

and then for whatever reason

that other 10% - You get bored.

- just never clicks.

- 'Cause you got bored.

It's the same reason you and I sucked at school.

Or hated school or whatever you did.

- [Male Audience Member] I was,

I'm sorry but I was like a straight A student

but I didn't care.

- Whatever it was,

you were breaking the system

and that comes out of boredom.

- [Male Audience Member] No, like I wanted to be a singer

at a young age and my mom kinda like yours.

She sat me down and she's like, that's not realistic,

focus on what you can actually accomplish.

So, I was an immigrant too.

Moved here when I was two years old.

- I love it.

Thanks for comin'. - So, it's just like

too much. - Thank you.

(audience applauds)

- [Male Audience Member] Thank you.

- [Russ] Hello, Gary.

My name is Russ

and I've waited a long time to say hi to you.

- Thank you Russ.

- [Russ] I watched you for the last eight to 10 years

and I now am co-founder of an education company

here in New York City and around the country.

And my one question to you is,

and it's not that I'm having problems getting sales.

Schools all over right here in New York City,

all the boroughs, they have our program.

It's called The Web Guys program.

And we teach kids entrepreneurship

and we give them tools to create their own companies online

completely free of change in the public school system.

- Understood.

- [Russ] My question to you though,

and it's been racking my brain,

how would I use social media to target teachers

and principals and staff of schools,

not necessarily that I don't want to target kids,

- I got it.

By creating content for them on LinkedIn

and then running ads against people

that hold those jobs.

- [Russ] That's a good idea.

- Thank you. (audience laughs)

(audience applauds)

- [Russ] And also,

how would you frame,

and this a problem I don't struggle with all the time

but I teach kids every single day

and I have a staff of 15 to 18 people

that also I hire as teachers.

How would you frame entrepreneurship to 13 to 15 year olds

in a classroom setting?

What would be the best?

What do you think?

- You know, I think it's interesting.

The things that are running through my mind

is number one, making them realize that entrepreneurship

is more like sports.

So, that would be something I would tell kids.

I'm like, hey, kids, we're gonna talk about this

but I want you to know this is like sports,

meaning I could sit here for the next hour

and teach you how to play basketball,

I can show you what a shot looks like,

the rules,

what some of the best players did about it,

but then we're gonna go to the court

and some people are just not gonna be good at it.

And entrepreneurship only plays out in real life,

not in a classroom.

So, I wanna,

A, that would be the first place I would start

because there's nothing about the rest of school

that maps to the reality of entrepreneurship.

So, that would be one.

The other things I would talk about,

probably I would start talking about

the loneliness of it now

because I think that's something that we don't

and didn't talk about a long time

that a lot of people are struggling with.

What really sucks about being an entrepreneur

is when you lose you can't blame someone else.

It's really fun to work at a company

because when you stink you blame the boss.

When you're company fails it's your fault.

And so, accountability.

I would talk a lot about accountability

and not being able to hide

and I would talk about a lot of mindset stuff.

And then I would put 'em in the field

and let them sell lemonade.

- [Russ] Well, we have them create little apps and companies

within the classrooms.

So then they have to market it to the rest of the school.

- Yeah, I mean, I love that

but I think, as you know,

that's a little contained environment

and it's nice.

It's great.

But I would,

I would interject some of the bigger truths

for the ones that go on to actually do it.

- [Russ] Awesome

and is it a possibility I can take a photo with you

at some point?

- Yeah, we'll do it at the end.

For sure. - Awesome, thanks.

- Let's keep it goin'.

(audience applauds)

Don't worry we got time.

I see the emphatic hands.

We'll get to you.

I see you guys over there.

- [Nick] So, first off,

I'm on the moon right now 'cause I'm talkin' to you

and barely like 10 feet away from you.

- Yes, I see you.

- [Nick] So, this is insane.

So, I'm actually,

I don't know if you remember

but I was the kid that you kinda roasted on Twitter.

- I remember.

(audience laughs)

- [Nick] So, I'm Nick Anderson,

a kid that was like, hey, can I intern for you this summer

and you were like, yeah.

What did I say?

I was like oh, yeah.

You're like, when

and I was like, oh, this summer.

And then you said, oh, what's DRock,

- I said hit up DRock.

- [Nick] Yeah.

And then I was like, what's his email?

- And that's when I got excited.

- [Nick] And that's when he said,

when you want to intern for me

and can't figure this out frowny face.

And that was probably

one of the most important reality checks of my life.

- Nick, you know what's super interesting about this story?

This so amazing to me because,

and I'm gonna play with you here a little bit

because this is really good

'cause I really admire you

because we continued the conversation later

and then you emailed me, which is in my inbox.

This is super fun for me too

'cause I'm so behind on email

but I'm flying to Miami tomorrow.

I'm like, You know what, I need to catch up on email.

And literally, when I thought that today

I was like, okay, my book publisher's in there,

this is literally what went through my mind

a couple hours ago.

This is so fun to meet you in person.

I was like, okay,

my book publisher reached out to me in my inbox,

they wanna give me a new big deal,

I should probably find out what they're offering

and I was like, oh crap,

that Nick Anderson kid is in my inbox

because I told him to email after we talked on text.

Nick, there's, even more interesting part of this story.

So, I tweeted that out, as you know. (laughs)

(audience laughs)

And I remember because your name was Nick Anderson,

I was like, you know what, I'm not gonna black out the name.

Sometimes I black out the name.

But I'm like that's such a generic name

like Nick Anderson the three point shooter for the Magic

and a bunch of other,

There's a lot of Nick Anderson's so I'm gonna put that out.

It actually got picked up in the advertising rags.

- [Nick] Ad Age.

- Correct.

- [Nick] Yeah, I didn't know about that

til a call with Andy.

- And Ad Age took a really negative approach

at the way I handled that

and we're basically trying to tell me

that I'm a bad person for doing that.

And I understand.

And now you are actually the human involved in it

and you thanked me behind the scenes

and now you're standing here

and saying it's one of the best things

that's ever happened to you.

- [Nick] Right.

'Cause the ingenuity.

You talked about the ingenuity

of being able to find an email address.

- It's also a complete and actual real life example

of what I'm talking about

in the first 10 minutes of this talk,

which is Ad Age decided to take a snarky point of view on me

and try to paint me as a bad guy

when what I was actually tryin' to do

is bring you value.

We live in a world right now

where everybody wants everything over coddled

and then it leads to kids being depressed

because they're incapable.

You took it the way 90% of people took it,

which is you're happy it happened

and I'm completely convinced that it's the kind of thing

that's gonna change the way you do things going forward

in a positive way.

I meant what I said.

I wasn't saying,

there was no tone of, you're a loser and you're and idiot.

There was,

you know, my team's hard core.

We go hard

and if you can't find DRock's email,

this is probably something you wanna understand

as a prerequisite.

- I do want to put it into context.

I was at,

again, I was on the moon when you replied to me.

So, I was like, oh my god, oh my god,

like, oh my god, what's his email?

- I totally get that.

- I was like oh my gosh.

- And the good news is,

trust me,

I'm not so overly worried about,

that makes sense to me.

If Randy the Macho Man Savage text me in 1987

- It's literally the same thing.

(audience laughs) I woulda lost my mind.

So, I think,

none the less, I just wanted to give the room context

because it's crazy that this is happening

when it's the living proof

of what the first 15 minutes of this talk was about.

So, keep going.

- Right.

So, I just wanted to kinda touch on a little bit before,

I wanna do a little bit of a plug.

So, I have my college,

I go to Nichols College and I, as a freshmen,

well, before that I was impacted by cancer in my life.

I had several people in my family

and my best friends father passed away

our freshman year of high school.

So, I went to Nichols College

and I actually joined one of his replay for life teams.

It's by the American Cancer Society

and I came to Nichols

and I realized there wasn't an event there.

So, I decided, hey, you know what,

I'm just gonna start this from the ground up.

I went door to door.

I got over 200 signatures.

I actually,

so we did this thing too,

you're gonna fucking love this one.

So, we did this thing called Suck for a Buck.

And don't mind the name.

- Be careful there's a lot of kids in here.

- Marketing, marketing.

Marketing.

We would vacuum people's rooms for $1.

- Love it.

- So, I would go and say,

and I wanna get a Go Pro or something

on my chest for one of these days that I do it

and say, hi,

would you like to participate in Suck for a Buck?

- Mm-hm.

- And, oh my god.

- Yeah, of course. - The people.

It is just awesome.

So, what we would do

is my roommate here, Brian,

Brian McLaughlin by the way.

Wink, wink. - Love it.

- [Brian] I tried to hack Brian's Instagram so many times.

- Just so everybody knows what's happening here.

Brian McLaughlin.

- [Brian] McLaughlin.

- McLaughlin is also an agent at Vayner Sports.

The same name, just not this one.

- [Brian] Unfortunately.

Maybe one day.

- That's awesome.

- Right so, long story short,

we set our goal for 10,000.

And we actually had some people in administration

that said, hey, you know what,

you should lower the goal to 7500.

And we firmly said, nope, not doin' that.

Hit to now, there's 10,000, two weeks before the event.

We raised it to 15.

Hit that the day before the event.

Raised over 16,500.

And to date we've raised over $40,000

for the American Cancer Society.

- That's awesome.

(audience applauds)

- And that was even before I met you.

- So, now it's 400 million.

- Now, it's literally all of the money.

- All the monies.

- Right yeah.

- I apologize

'cause I know there's a lot of people who wanna get there,

- I understand. - No, I just wanna,

is there a question?

It's okay if there isn't.

I just,

- Well, I would,

if you have any sort of time

'cause I know it's really,

maybe after we could kinda talk,

- I will definitely email you on this flight tomorrow

and we're gonna offer you an internship.

That was a real conversation we had.

(audience applauds)

So,

you may not take it.

(audience applauds)

So, we'll have time this summer to talk.

- Thank you.

- You're welcome. - Thank you.

- Let's go to more.

(audience applauds)

Yes.

You stand up.

I apologize, brother, give me one second.

I'm gonna bounce around.

You'll be next.

Go ahead, yep, her.

Yep, I'm pointin' to you.

- [Ms. Self Love] Me?

- Yes.

(audience laughs)

- [Ms. Self Love] Hi, Gary.

- How are you?

- [Ms. Self Love] I'm Ms. Self Love.

I have a podcast

'cause you told me to start a podcast on Anchor.

It's about helping people heal from their breakups.

Anchor.fm/breakups is my podcast.

- I love it.

- [Ms. Self Love] This is my shirt.

- I see it.

- [Ms. Self Love] I'm on all platforms.

I'm on Tik Tok.

So, I have a question about LinkedIn.

- Okay.

- [Ms. Self Love] So, my podcast is personal.

So, LinkedIn is business

so how do I promote my podcast

on a business site like LinkedIn.

I really don't know how to,

- Just post it.

- [Ms. Self Love] Post it.

- LinkedIn is not business.

LinkedIn has now become Facebook.

- [Ms. Self Love] Okay.

- Like, yes LinkedIn has the component of recruiting

but the content in LinkedIn,

if you watch it carefully,

looks more like Facebook five years ago.

There is more business content

but LinkedIn has completely crossed the chasm

to be a general social network

when it comes to posting on LinkedIn

and so, you should just post it there.

- Thank you, Gary. - You're wlm.

- I listen to your podcast everyday.

I can't wait to take a picture with you.

- Thank you.

(audience applauds)

Thank you.

Let's go.

Before we go to that dude

I wanna go to this kid

'cause he was next.

- [Male Audience Member] Hi.

So, I have a question about starting a business.

I'm tryin' to start sneaker resale.

I was wondering what the best way to get into it is.

- You're lookin' to start a what?

- [Male Audience Member] Sneaker resaleing business.

- So, sneaker resale is super easy

because you know,

are you looking to build a platform

or you just tryin' to sell sneakers?

- [Male Audience Member] A little bit of both.

- So, I think platform's hard,

especially in the world of GOAT and StockX and Ebay.

Everybody wants to build like the Uber or the StockX.

To me, flipping is easy.

It's grinding, it's hacking.

It's figuring out the website culture.

It's figuring out Instagram culture.

It's figuring out staying in line for four and a half hours.

But to me, the question is,

if you're just reselling, I think you know the answers.

Now, it's really just about bleeding and putting it,

going.

If you're lookin' to build something,

I think it's a very difficult time to compete on platform

unless you're raising five to $10 million

because the cost of entry now in a StockX, GOAT,

Sneaker Con, there's so much.

Everybody wants to be the platform

where people flip sneakers.

Not to mention Ebay gets an uncomfortable amount.

Instagram Direct only.

So, that's my point of view on those two.

- [Male Audience Member] Thank you.

- You're welcome.

(audience applauds)

- [Ky] Hi, Gary.

My name is Ky.

I'm from Vienna in Austria

and I've just flown one week in New York.

And I have to see you.

- I'm glad.

Thanks for being here. - I'm so glad to see you.

My question is,

I was wondering have you ever been so highly positive

or when or what was the point in your life

that you realized that positivity is the fucking game?

(Gary laughs)

- Yeah, I've always been very, very positive.

But I do think it's a DNA trait

that I share with my mom.

And so, yes I think that comes natural to me.

I think,

I think I'm starting to get to the point in my life

where I'm also really fascinated about the advice I gave

to the first question about

why was I so scared about losing family as a kid.

I've been thinking a lot lately

about the only recurring nightmare I ever had in my life

when I was seven to nine

of this,

I mean, I had it a lot,

which was we would go back to Russia on a flight

and the plane would go down.

And I'm just really thinking a lot about it.

I'm thinking about what made me so scared.

Why did I love my parents so much?

All those things.

And what did that do to my perspective

and why did it put things into perspective.

I didn't realize being happy or positive as a kid

was a business advantage

but I definitely believe that

without optimism you can't be an entrepreneur.

It's all,

you have to believe.

'Cause it's super hard.

So, I do think optimism and positivity

are incredible ingredients

but I think people have to be very careful

because the other thing is

I'm extremely practical and lack delusion.

And being optimistic and positive

leads to delusion for a lot of people.

This is where self-awareness

and accountability really matter.

Just saying it isn't gonna get it done.

And so, yes, positivity is the absolute game

but so is practicality.

- [Ky] Understood.

Thank you. - You got it.

You got it.

(audience applauds)

- [Cindy] Hi, Gary.

- How are you?

- [Cindy] I'm great.

My name is Cindy.

And I am here because my son was awarded tickets

by your team First In Line.

So, - I love that.

- [Cindy] Thank you.

You're welcome.

(audience applauds)

- [Cindy] Two things.

I have one question.

First of all, I love acupuncture.

That's what I do.

- Love that. - I also do antique auctions.

I have an auctioneers license.

- Love.

- [Cindy] But that's not going so great.

That's just kinda slow.

Not much with auctions.

My side hustle, which I want to become my main hustle,

is channeling, psychic greetings.

And so, what I'm trying to do is do Facebook Lives for free

so I can give value

- Interesting.

- [Cindy] I actually told a couple people here about them.

And so, is there anything else I could do

just to kinda,

I wrote a book but,

- I have an idea.

I think you should do it for free in real life

somewhere,

- And film it. - Wherever it

doesn't get you arrested. (laughs)

(audience laughs) - Yes.

- And I think you should film them

if people allow you to.

And I think that's the content you should put out.

- [Cindy] Okay and I totally agree with you.

So, thank you.

- And then if you think about,

and a lot of you know this

and I think of lot of you have seen

the Gary Vee content model deck

and if you haven't you should look for it.

Once you film it,

then you post produce it contextual to LinkedIn.

Then you take a clip and put it on Tik,

you never know which piece of content

really starts the process

but I think that would really work

because then people can see it.

- [Cindy] Exactly.

Exactly.

One more thing?

- Please.

- [Cindy] I also love gemstone, crystals and whatnot.

You need a tourmaline.

- What's a tourmalie?

- [Cindy] What it does is,

it looks like a piece of coal

but when you put it in your pocket

all the negative energy that goes to you,

the stone pushes back against them.

- But I'm doing that naturally.

(audience laughs) - Well, that'll help, Gary.

That'll help.

That'll help. - What's it called?

A tome, a what?

- [Cindy] Tourmaline.

- I might be a human tourmaline.

(audience laughs) - You are but

sometimes you need a break.

- Listen, I'll get one

but I'm gonna give you a real preview.

- [Cindy] I'll send you one.

- I will take it

and now I'm gonna give you the preview.

- [Cindy] Thank you.

- No, no, let me give it to you.

- Okay. (audience laughs)

- I will 100% lose it within 48 hours.

(audience laughs)

Do you know that the biggest reason I don't wear jackets

is 'cause I lose all of them.

(audience laughs)

I lose everything,

except my wallet and my phone

because I always am touching them

because I lose everything.

So, thank you so much.

- [Cindy] Thank you very much.

(audience applauds)

- My man, my man.

Right in the corner there.

He knew who Nick Anderson was

so I was hopin' he was gonna have a question.

- [Manny] How you doin', Gary?

- I'm well, brother.

- [Manny] My name is Manny Digital.

I have a couple podcasts

but I'm mostly,

well, fatherhood being one of them.

I'm here with the Fatherhood is Lit crew.

- I see 'em. - We're like 40 deep.

- I know that man.

(audience applauds)

I saw him.

- [Manny] So, my question to you is

just given the context of podcasts and sports,

'cause I have one that's about basketball,

my conflict is being audio first

and not really finding a place for video just quite yet

just because it's so ominous to me

to have to do the audio piece,

use clips to push everywhere

and then take the same toll with video.

I know it sounds like an excuse

and it's lazy but, - No, no.

No, that's not necessarily - how would you approach it

- where I'm going.

- [Manny] in order to scale

and try to get the listenership up?

- It's just content and guests.

- [Manny] So, just keep doin' what I'm doin'?

- Yeah, but I think, a couple things.

Like, you'll love this.

Like it's like, ready?

How do you become a better basketball player?

You

- [Manny] Practice.

- you practice the reps.

And so, for me the way to build awareness for one's show

is practice the reps

but I wanna give you all the best moves

by not putting out video clips and images

you're not developing your left hand.

- [Manny] Gotcha.

- Got it?

- [Manny] Makes sense.

Another question for you.

- Damn that was good if you understand basketball.

(audience laughs)

If you really understand basketball,

that was one of my better ones.

- [Manny] What size are you, shirts?

- Shirt?

Medium.

I got you.

- [Manny] Black attack. (audience applauds)

- Got it.

I'll rock it.

And I will rock it.

I will support.

And that's, by the way,

this is the other way.

You find somebody that you know will probably rock it.

You know that's gonna get attention

and you get 800 more.

Let me go back to guests.

You should DM every single person

that is in the top 1000 of your dream guests.

And three are gonna say yes

and that's gonna give you leverage.

I say it.

- [Manny] I do that already.

- More, more.

Right, right?

Larry Bird only made the league

'cause he did a lot of shooting.

(audience laughs)

Magic Johnson literally every morning

before the bus came and literally shot 1000 shots as a kid.

That's real life.

That's real life.

- [James] What's up, Gary.

How you doin'?

I'm James from Fatherhood is Lit.

- I know, baby.

- [James] I know you for a long time.

- I know, man.

- [James] I been Jabbin' since we been doin' the fat startup

and I got my son with me over here.

He's gonna be 13

and he's been livin' off of all the jabs,

where now he's getting all the fruits of my labor

but it's not the money.

It's the perks.

How do I teach him not to pimp himself out

for the free stuff

and actually get some money?

- So, I think you teach him by,

first of all, you still have an uncomfortable amount of time

to ask for the money, you know?

Like before we start worryin' about him,

this is really important to me.

How old are you?

- [James] Right now, 39.

- You know, the fact that your tonality is

that resigned to the fact that all the jabbing,

and AKA for everybody who doesn't know what we're saying,

giving you've done

that you ran out of time.

You know?

So, I think the way you teach him

is by you doing it,

by showing him.

You know?

And I also think that the biggest thing

that you need to pay attention to,

'cause I know you well,

is this,

I know you well which means I like you

and I know you're a good guy

but I don't know how you were jabbing

so I don't know this about you.

I think one of the things that I wanna make sure,

especially when people start looking at my framework

and they're like, it's give, give, give and then ask.

I'm watching a lot of people

that are trying,

you know, they tag me in it

and I think people are very confused by giving.

I think people think they're giving,

and I don't know if this is what you're doing

but I just wanna go here

'cause it's gonna bring value to everybody

and it may allow you to think,

here are the reasons why people are good at giving

and then get sad that they didn't get,

here are the reasons.

Number one, they literally didn't ask.

Some people are actually uncomfortable with selling,

which is amazing.

Nothing wrong with.

Means you need to hire somebody who sells.

Number two, they weren't giving,

they were manipulating.

There are so many people that think they're giving

but they're giving with expecting.

I mean, people roll up at me,

they're, Gary, I gave you.

You gave me what?

(audience laughs)

You didn't give me.

You rolled up on me and handed me something

that I had no interest in

so that you could then ask me

for two hours of my fuckin' time.

You didn't give me.

You manipulated me.

So, this is again, 'cause I know you're a good guy,

I don't necessarily think that

but of lot of you are doing it subconsciously.

You're actually not bad people at all.

You're just so hungry for what you want

you don't even realize that you're not giving.

You're setting up your ask.

That's why I work.

I work because the content I'm putting out is giving.

I could care less about anything that happens after.

I don't need that,

I don't monetize my audience that way.

I'm not looking for anything from you.

And anytime I even get close to it

it's in the form of something that you may,

you wear sneakers

so if you think mine look good,

I'll take it over Reebok.

You drink wine but I don't want you to buy it if you don't.

And that's why I like those kind of things

verses a mastermind for 30,000 a month

to teach you more.

(audience laughs)

You know?

And so, I think you show,

you teach him by showing.

There was a great quote that always really stuck with me,

mainly because I work a lot

and I fear the time allocation to my kids,

and it spoke about,

it was a quote of something like

my father showed me how to live

he didn't tell me how to live.

That's what I think you need to do

'cause you've got so much time.

(audience applauds)

- [Luck] What's up, Gary, Luck here.

How you doin', man?

- Really well.

- [Luck] So, I got my three boys here.

- I see 'em.

Good lookin' crew.

- [Luck] So, me and the Mrs.,

we have two complete,

we got here on two complete different separate roads,

not even close.

- Yeah, makes sense.

- [Luck] She has a typically Serena story,

the Tiger Woods where her father drilled in here

since she was five years old

that you're gonna be a singer songwriter,

you're gonna be a singer songwriter.

16 years old, boom, signed major record label.

Successful singer songwriter.

- Amazing.

- [Luck] I'm the opposite.

Son of immigrants that came here.

You're not gonna do it.

You're not gonna do it.

You're not gonna do it.

More Ls than wins

but I'm here now.

- They were telling you you couldn't succeed

or the world was telling,

- [Luck] The world. - Respect.

Keep going.

- Didn't have the opportunity. - Yep, understood.

- [Luck] So, now we're at a place

where those Ls are in our past.

They're in the rear view mirror.

And we feel like we're in a great place now

but the common denominator for us

is that we both didn't go to college.

So, for us, we wanted to give them

the best chance for success

so we're doing,

- You don't think that's college?

- [Luck] No, well, we're doing the opposite now.

We're like, you know what, it's not worth the struggle.

You shouldn't have the struggles your mom did.

You shouldn't have the struggles I did.

So, you're gonna go to this school,

you're gonna go to that.

And now we feel like where's the balance

of teaching your kids this is what you have to do,

give them the best opportunity

but staying away, - You know this

is the most cliche thing ever, right?

Like parents always wanna give their kids

the things that they didn't have

but that often is exactly the thing

that makes them not be able to do the things

we want them to be able to do.

- [Luck] So, what are you gonna say to your kids

when they say,

- Well, first of all, let's get real serious about this.

All three of those dudes are wickedly different.

- [Luck] They're all,

not even the same kid.

- You know what I mean?

Like, they just are.

So, one of them should go to college

and do that.

One of them should,

the first thing,

I don't think about kids in a master thesis.

I think about one, two, three.

So, the number one thing that I think we all need to do,

especially with kids in that age group

is we need to watch.

Parenting is a game of listening,

not talking.

It's very cute that the two of you came up

with this master thesis of what you want.

What you really want is for them to be happy.

- [Luck] Facts.

- Right? - Facts.

- And so, I think you need to be thoughtful about that

and watch it.

Now, you ask kids that age what makes them happy,

it's like candy and doing nothing.

You know, you gotta guide

but I think you can't put,

you shouldn't put entrepreneurship on a pedestal.

You shouldn't put school on a pedestal.

You should put your ears on a pedestal

and really watch and listen to them.

The number one,

what am I gonna do?

I'm gonna desperately try to put my two children

in a position to love their process the way I love mine.

And if that comes in the form of

they look at daddy's success

and they wanna save the elks in Peru

and go that route and they're passionate about that,

I'm fired up.

I'm not gonna pay for their shit.

(audience laughs)

I'm being serious.

You're not gonna save the elks in Peru

wearing a fuckin' $50,000 watch.

You're not gonna have a fancy New York apartment.

You decided to save the fuckin elks in Peru.

You're fulfillment's coming in heart, not cash.

(audience laughs)

- [Luck] What's gonna be your biggest advice

if they decide to follow in your footsteps though.

- I apologize?

- [Luck] What's gonna be your number one advice,

your number one pro tip

if they wanna say, Dad I wanna do what you do?

- I'm gonna say go.

Mazel tov.

(audience laughs)

I mean look, my kids even from day one

are already in a better position

because I plan on not giving them money

but I plan on giving them an opportunity

and when I say that,

I'm not gonna be a hypocrite.

My dad let me come into his business

but my dad didn't give me the business.

I built my dad's business for him and left with nothing.

Let's just, one more time, drill the story home

for everybody who's lookin' for a fuckin' excuse.

Walked in my dad's business at 22,

worked every fuckin' day until I was 34.

Built it from three million to 60 million

and left with nothing.

Started over.

Why did Vayner Media start in Buddy Media's conference room?

'Cause I had no money.

So, that's what I'll do.

You wanna come and work at

whatever the hell I'm doin' at the time?

Cool.

But I'm not gonna undermine all the employees in there

and just put you on 'cause your last name's Vaynerchuk.

You wanna be in the music business?

I'll call the number one person and let them work

and then when I'm talkin' to them I'm like,

listen, don't put my kid in a fake environment,

if they're good, cool,

if they need to be fired, better.

Better.

I don't want my kids to make money.

I want them to be happy.

Do you know how unhappy,

the unbelievable amount of 34 year olds

that have a senior job right now at some company

'cause their mom asked for a favor?

They feel like losers.

So, then they buy things to make them feel better

that mean nothing.

We need to start having the real conversation

in our society.

I'm actually very comfortable with it, as you can tell

and I think it's because I'm willing

to deal with the reality of it

instead of the ideology of it.

I don't have those thoughts.

I have the macro thought you guys have,

which is you love 'em and you want them to be good.

But what process they go through,

I don't put what I went through

or the counter to what I went through on a pedestal.

Not Harvard, not entrepreneurship, is good.

Them is what's interesting to me.

Who you are right now at this time,

do know what world they're gonna live in?

You don't 'cause nor do I.

Got it?

It's a listening game.

- [Luck] Cheers to that.

Thanks, man. - Cheers.

(audience applauds)

Time?

The Description of Advice for Past, Present, and Future Entrepreneurs | Slime Bash Keynote 2019