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Practice English Speaking&Listening with: 4Front - Blazing a trail and creating a culture that we're proud of.

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The opportunity found in the cannabis space I think

is really pretty remarkable in a couple of levels

I think the first level is fairly obvious to everyone which is this movement from illicit to regulated and legal,

this is actually an old school industry just migrating to catch up to where we are today

This is an industry that doesn't really have precedent -

there's not many places you can look at others to see what they are doing and how they are doing things

How do you execute at scale?

in a situation that isn't, what would be,

what I would call, a normal rational business decision

and so what we end up doing on our side, is you invest in people.

Part of the strategy we use in Washington to recruit people,

is making sure that everyone we hired

we sat down with and we did their job with them

from day one, and they've all really developed what you can call

a founders or owners mentality, where they feel responsible

and proud of the products they're making

and we're really proud of the culture we've created.

The Description of 4Front - Blazing a trail and creating a culture that we're proud of.