The opportunity found in the cannabis space I think
is really pretty remarkable in a couple of levels
I think the first level is fairly obvious to everyone which is this movement from illicit to regulated and legal,
this is actually an old school industry just migrating to catch up to where we are today
This is an industry that doesn't really have precedent -
there's not many places you can look at others to see what they are doing and how they are doing things
How do you execute at scale?
in a situation that isn't, what would be,
what I would call, a normal rational business decision
and so what we end up doing on our side, is you invest in people.
Part of the strategy we use in Washington to recruit people,
is making sure that everyone we hired
we sat down with and we did their job with them
from day one, and they've all really developed what you can call
a founders or owners mentality, where they feel responsible
and proud of the products they're making
and we're really proud of the culture we've created.