Practice English Speaking&Listening with: Best Search Engine Optimization (SEO) Strategies for 2017!

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Welcome to what I hope are

the best SEO strategies for 2017.

I'm grateful you're here and I'm going

to show you the very best up front right now.

Here they are, based on my ability,

I'm giving over 200,000 people to find me every month.

If you look at my YouTube search 161,000 and

then if you go over to my Google search through

YouTube and then if you go into my website search,

it adds up if you put everything in

there close to around 200,000 results

that I'm getting from organic search traffic every month.

Here's the number one tip, is think outside of

the SEO box and if you see the giveaways

bar on the top, yes I'll be giving away $10

in Bitcoin on the live version of this course.

I'll switch it back over.

This is going up as a Skillshare class as well on SEO.

The very number one tip, think outside of the box.

Don't just change about getting people to your website.

For example, this is what I feel like most

of us consider as SEO, we need to build up

our website, get back links to our website.

I'm showing you the best SEO strategies for 2017

and it does not include doing those things primary.

If you want to get the very most search results.

Now, let's look at this honestly.

Do you really want to get the most results

or do you want to do it a certain way?

This is really tricky

and I've been frustrated with a lot of clients.

They say, "Well, I want this result" and they pay me

to help but then when I do it a different

way, "Well, no I don't want it done that way."

"Well, you want these results, right?"

"Yes.

Well no, not that way."

If you really want to do

the very best with getting organic search traffic, organic search

traffic is gold online.

Videos on YouTube are by far the number one way

to do it and I'll give you another formula

to do it right after this without videos on YouTube.

So the number one SEO strategy is to work

on the world's second largest search engine

instead of the first.

Google is the largest but YouTube search is

the second largest and for me, I actually

get more search results from Google Search

to my YouTube channel than I do to my website.

Now, I've made massive SEO efforts on my website

and they still can't compete with my YouTube channel.

My YouTube channel gets 22,000 views directly

from YouTube search and then it gets thousand

from Google search, excuse me, to my YouTube videos.

But it gets 161,000 views.

I'll zoom in so you can see this better.

161,000 views from YouTube search go

to my YouTube videos every month, and if you count

the follow up from those that goes over

to my website, about half my website traffic

comes from YouTube, and that's about as much as I get

from website from search.

So just making video after video after video after video

on YouTube, you will get that YouTube search traffic.

YouTube search traffic is relatively easy

to get compared to Google.

I'm going to show you more about that now.

I appreciate everyone who's here watching live

on YouTube now.

I hope this is helpful for you if you want

to learn Search Engine Optimization.

Search Engine Optimization's

a very valuable skill online.

I'll show you here, YouTube search 161,000

views actually 22,000 views in addition to

that from Google search.

Now, that means people typing in

a Google search somewhere and they find my YouTube video.

That's more than I can get on my website.

Now, there's another huge difference right here.

Let me show you this.

The average view duration is five minutes

when someone finds me in Google search.

Now, the average time people spent

on my website is two minutes.

So not only is YouTube search

and Google search much more effective at getting me views and

traffic overall, but the views stick.

Let me show you this.

On the YouTube search, the average view is five minutes,

and on the Google search, the average view is five minutes.

But on my website, it's only about two minutes.

Not only am I getting way more on YouTube search,

I'm getting twice as long of a viewer

and in fact what often happens, many of

the views are about the same but YouTube is producing

many more really long viewers,

people watching 40 minutes, 50 minutes an hour.

That's giving me the chance

to build deeper relationships.

The number one tip I have for SEO

in 2017 is go for YouTube, make videos.

You will get so much more back out of your time making videos

and you know I practice

this because this is going up not only in

a YouTube video live, but also on Facebook and Skillshare.

I believe wholeheartedly in

what I'm telling you that's why I'm doing it.

The number one tip for SEO is to look at YouTube

to bring your search results much more than your website.

All the hustling and tricks and things you'll do

on your website are nothing compared, for

most of us, to the traffic we can get on YouTube

because most everyone works on their Google

search but there's very low

competition still on YouTube.

For SEO, the number one thing,

go where there's low competition.

Now, I appreciate you getting started with this

and we're going to dive much deeper into

SEO including website SEO in great detail here

and I'd make sure get this number one

thing out its said here first so

that you know this going forward.

Excellent.

I've got the first video recorded for Skillshare.

I'll say hi to Alejandro, Salvar, Amiable Channel,

MC Underground, Finn, Mohammad, Timo,

thank you very much for watching on YouTube.

I'll refresh Facebook, have a little drink of tea here

and then I'll continue with the live tutorial.

Thank you Death Left

for wishing me Merry Christmas, from Thailand.

Medahe, I'm doing good.

Thank you.

Benedict, Merry Christmas from the Philippines.

Thank you for watching today.

Here we go, the next part of this.

The second most powerful strategy for SEO

in 2017 is to do this, you want to partner

with a third party who already has

a very powerful website.

All the hustling you're going to do

on your own website is nothing compared to what you

can achieve when you partner with a third party.

Let me show you an example.

This is an actual course that I made

and got ranked even though I'm banned from Udemy,

I asked them to put this back up and give it

to my co-instructor and they did that.

When you search for hacking course

on Google -- I will have to zoom in so you can actually

see it.

When you search for a hacking course in Google.

Now, think about it.

The hacking course terminology.

These two words are quite competitive.

Being up on the number one search result

in this produces thousands of dollars of sales a month.

This is a great keyword to be on top of.

Let's see who's on top.

Scroll past both ads and look,

this is the course I made here.

But what you'll notice it's not

on JerryBanfield.com, as if it was.

Well, that would be great.

But it's on Udemy.com.

Now, Udemy has a very high page rank.

They're one of the top websites in

the world, so how did I get this here?

I paid the co-instructor who now is

the only instructor on it, Herman.

I paid him to make the course.

I put the course up on Udemy along with

a bunch of my own videos in it.

I did a bunch of marketing and advertising YouTube videos

and I got this ranked up here

at number one on a very competitive search term.

Now, this worked on a bunch of my other Udemy courses.

This worked on Facebook ads course.

Now, there's no co-instructor so that one just got banned

and I totally lost that position.

But I had some of the top course, search terms

on a bunch of category doing this.

If you search Facebook Ads course,

my course came up first above everyone else's websites

who does Facebook Ads

and you can see it's here on hacking.

There's a bunch more things

you can find just like this.

One of the most powerful SEO strategies

to do is to partner with a third party who will

give you the tools and ability

to rank a page high on their website.

Because on your little website, on my little website,

it's very hard for me to go compete

with a website like Udemy

and that's why big websites have huge power.

Because look, you search for a hacking course

and not only does this Udemy course comes

up, but another Udemy course comes up also.

Two Udemy courses in the top of search results.

I would say the very best thing that Udemy is good for,

is for search engine optimization.

However, there's lots of other

websites you can do this with.

You can do it by posting things in forms.

You can do it by partnering with -- if you see

for example, there's another website that

already has the top ranking, why not offer

to write a poster, put something on their

page and then you can partner with them.

You get them more traffic, and

then people find out about you.

If you can partner with the website that already has

the traffic and the search ranking you

want to, then you can do something like this.

Being up here, allows this course

to make tens of thousands of dollars of sales every month.

The difference between being first and second

on a course like this is, tens of thousands

of dollars a month in sales.

You can see that's why this course has a 5,000 votes,

and it's probably got at least 10 if

not 20 or 30 times as many sales as the next one.

Udemy, and the third party websites

that you can collaborate with, will allow you to do

things you'll never get to do on your own.

I'm still going to go through

and show you how I do things on my website, because even

though I've just showed two methods

that are way more effective to get a lot more traffic,

you probably still will have the desire

to do some SEO on your own website.

Now, I take my YouTube SEO as the primary thing I do.

Then I try and also practice on my website good SEO,

and I try and make it functional

and help it get more search results whenever possible.

When I was on Udemy,

I completely disregarded my website's SEO.

If you can make a really good third party partnership,

you can completely disregard

your own website's SEO, because

that third party partnership will be much more effective.

What you'll notice here, is

a few things I can point out.

If you do have a Udemy course

or some third party website, you really need to work on

each of these aspects in the description,

the title, and the text.

Your course title needs to be a clickable title,

not something optimized for SEO.

You'll see, it has hacking course in

the title, but the title is very clickable.

It also has a short URL for penetration testing,

so that is another part of the course, so

that's something if people want

to learn about penetration testing, I recommend a nice short

URL like this wherever possible.

Try and avoid really long URLs like this.

How ugly does this next URL look.

Now, you can use really long URLs like this,

but these are much easier for other users

to share in their natural format,

and to get back links.

Now, the beauty of using a third party website is

the ability to use that third party website

free coupons to do back links.

One of the best things about Udemy

for search engine optimization, they allow you to get

out free coupons, the free coupons generate

a lot of sharing, which generates a lot of

back links, which generates great SEO position.

Now, you can try and replicate this

on your own website, it's very difficult.

Using the right third party website will give you everything

to rank up hotter in here.

If you learn exactly what text goes in

the description, you can do things like write

your description so

that it shows up here effectively in the course.

I appreciate you watching this

and learning here how you can partner with a third party

website to do amazing things, to rank high

in terms that you never would be able to rank in otherwise.

Max C says, "Why did you get banned?"

I'm not exactly sure why I got banned from Udemy.

I know I was trying to dominate Udemy

and be the number one instructor.

I can guess they probably didn't like that.

However, in the greater context of the universe,

I believe I got banned from Udemy so that

I could do more, so that I can make these free tutorials,

because if I hadn't got banned

from Udemy, I wouldn't be sitting here talking

to you for free right now.

I'd be making more paid courses.

I believe that in the greater plan of

the universe, that I needed to be free from Udemy

to go do something even better with my skills,

and that is to just teach everything for free online.

That's the best story I've found for this.

I'm going to get back here and

then continue with the tutorial.

Welcome back.

Thank you for continuing to watch in this class.

I'll show you now my own website.

I've given you two very powerful strategies.

Upload YouTube videos, partner with

a third party website.

The YouTube videos gives you the most traffic.

Partnering with the third party website

can give you really profitable traffic.

Now, I'll show you in my Alexa account here.

I'll show you what I'm doing on my own website.

I'm getting about a thousand visits

a day or so to my website.

You can see most days, there's about

a thousand, 900 or so.

My visitors are up by 9%, which is awesome,

because I've turned off all my online ads

since December third.

I've turned off all my online ads

and I'm still getting more visitors.

My website's up time is good.

Now, if you want to see exactly what I use

to host my website, if you want to see what

I use for everything in my business, just go

to my resources page over here, and then

you'll be able to see everything there.

I've also got a nice tutorial on Skillshare

that shows you exactly what I use on Skillshare as well.

Here's my organic search traffic right here.

I'm getting about 400 or 500 search referrals a day.

Right now, my website which is about 14,000 a month.

Now, that's really good.

Imagining getting that many referrals

a day when I first started my website, just seemed amazing.

I'm not on a lot of popular topics.

Patreon is the most popular topic I'm on.

I'm on a lot of technical tutorial subjects.

If you compare this traffic, see,

I'm getting way more views from Google Search on YouTube.

And then if you compare it, I'm getting more than 10 times

the amount of views on YouTube.

Still, I'm doing pretty good on my website

and the search results are actually up 5%.

The search results are consistently growing.

Now, I've turned off my Facebook ads here so I'm getting

a lot less social referrals, so we'll scroll past that.

You'll see now on the link referrals,

I'm actually getting 9,000 link referrals directly

from YouTube, in addition to all of these traffic.

On YouTube, I'm already getting -- well,

that's my actual total YouTube search.

In addition, all of these YouTube views I'm getting,

I'm also getting 9,000 more views

directly linked from YouTube.

YouTube is just an absolutely incredible traffic source,

and many of these direct links are also from YouTube.

At least half of my website traffic, is directly

from YouTube or indirectly as well.

Now, you'll notice this.

Now, let's take a look at the minutes.

Now, the average minutes

on my website is one minute 59 seconds.

Don't make a dirty joke.

The Google Search you'll see, if someone comes

to my YouTube channel through Google Search,

it's five minutes.

Someone is on my website way longer,

more than twice as long they are on my YouTube

videos as compared to how long they're on my website.

Again, huge sales pitch

to do videos instead of website pages.

Now, mobile is a big traffic source, but not for me.

Most of my visits are desktop.

You'll see, 78% of my traffic is non-mobile.

Even though people get so excited about mobile,

78% of my traffic is not for mobile.

What I've done, I've broke down the individual pages.

I'll show you the depth.

I'll show you how I'm getting 14,000 search results

from Google to my website, and how

I'm getting results all over the world

from YouTube, from USA, Mexico.

The most of my visits are from the USA

in terms of one country, but two thirds of my

visits are not from the US.

I'm grateful, I'm getting 10% of

my visits are actually from India.

That's really cool.

I made a website that is global.

I think if you think global for your website,

you'll have the best chance to get the very

most search results.

This is what I'm doing on my website, and

what I'll do going forward is show you more

about how exactly I'm doing this on my website,

and I hope it'll give you some ideas for what

you can do on your website because it is worth

the time to put some energy into building a nice website.

Because once you get people on YouTube,

the main way I make money currently and have made

money is by sending people from my YouTube channels.

See all this traffic?

My total YouTube channel is 689,000 views

in the last month.

The main where I've been making money is

from sending people from my YouTube channel over

through my website.

People go through my website and then

the website's very helpful for making money.

It's nice to be able to get people to your website.

I'm going to show you what I do on my website

that helps me get so many search results and

helps me convert the results I get both

in organic search and from YouTube over to sales.

A couple of deep breaths there.

[laughs] Yes, thank you comics with Chris says one

minute 59 seconds, if you know what I mean.

I'm trying to use less toilet humor

but sometimes it is funny.

They'll just let you do the math

for yourself on something I've said.

I'll put my website banner up here.

What strategies am I doing on my website to get

the most traffic and to get the most entries?

What's working best for me to get people

on my website is word-of-mouth marketing and

Google search for my name.

The top entry page on my website is JerryBanfield.com.

That's often from word-of-mouth marketing.

That's from me showing it on YouTube videos.

The majority of people coming

to JerryBanfield.com directly are word-of-mouth marketing in YouTube.

Then, the second top page on my website is

a direct link from YouTube.

The four plus thousand views I'm getting here,

it's the direct link from YouTube.

This is the second most popular page people come

to first on my website.

What I'm showing you here, I'm showing you

the certified site metrics with Alexa.

I'm showing you them with Alexa because Google is

a little more difficult in the sense Google

Analytics is so deep.

It has so many different things you can do to get this.

It's a little bit easier to communicate the point.

You might've already seen Google Analytics,

so I'm giving you what might be a fresh approach here.

This is the top entry page, these two.

Then the next one, this is an organic search page.

Then, this is a YouTube direct link

and then this is the organic search.

Out of the top five of my pages, one is word-of-mouth searches

for me and a combination of YouTube videos.

JerryBanfield.com is kind of a melting pot.

All kinds of people come there.

Then the second top page is

from YouTube organic traffic.

Then the third top page is

from Google organic search directly to my website.

The fourth is from YouTube and the fifth is

from Google organic search directly to my website.

Out of my top five pages,

two of them come primarily from SEO.

You could say that I've done on my website.

This traffic on this Facebook

Ads page is very valuable.

This page has been up for about two years

and even though there's a 97% bounce rate,

this gets people introduced to me.

I have a friend, he's been in my mastermind group

for a couple of years now and he found

me originally doing a search

on this Facebook Ads account disabled and that's how he found

me.

These are the entry pages

on my website where people come in.

What you'll notice, my website has a lot of depth.

You'll notice there's a ton of pages

on my website that people enter, so that what you

want to do with organic search is

to have -- it'll think about organic search like fishing.

You want to have as many lines

in the water as possible.

Now, I'm going to give you an exact recipe

in this to catch the most fish, so to speak.

I'll show you what the two top pages

on my website for organic search have in common.

I'll show you that so that you can replicate it.

Now, you'll see there's so many pages on my website.

These are entry pages.

People are coming into the website from there.

These are some of my most valuable pages

because these are pages people are going directly to.

It's like the doorways to my website.

Each individual page, you want

to look at it as a doorway.

You're getting people in the door with you.

Each of these individual pages

then are getting people in the door.

There's hundreds of these pages that are getting

at least 10 people in the door every month.

Now what I'll show you is the total page views.

The total page views is different from

the actual pages people are entering.

For SEO, you want to make

the most out of every single person who is actually on your

website.

Looking at the viewed pages can help you see

what people are doing after they're entering.

You can see the percent of time

people are spending places.

Then you can see the most important pages

to work on in terms of SEO for your entry

pages and then for pages

that people are just looking at.

You can look and see what you can do

to make each of your top pages better.

For me, I'm getting a lot of my top page views

on these three categories here.

I work and consistently look

at these three most viewed pages as a top priority.

I look at them over the other pages on my website.

I make sure there's good opportunities

for me to convert sales on these.

I've shown you the depth I have on my website.

Hundreds of pages that bring people in.

Hundreds of pages that have at least 20 people looking

at them every month and that have

at least 10 people entering on the website.

To me, a good SEO approach has both these top pages

that bring in, this one page alone

brings in about 100 people a day

and this page brings in about 60 or 70 people a day.

To have top pages that bring lots of people in,

but then you don't usually discover pages

without having depth, without having all these different pages

to figure out and take a chance at having a top page.

I'm grateful you've spent this time with me here.

I will dive in deeper and show you what some of

the top pages on my website look like.

I'll give you a formula next, an exact formula

to make a top page on your website.

I've not done the giveaway yet.

The giveaway will be at the end.

The Bitcoin giveaway will be available for anyone

on YouTube or Facebook that's watching as well.

Thank you very much for continuing with

this SEO search engine optimization course.

Well, I hope it's the best SEO course available

for you totally for free in 2017.

What I'm going to show you here is

the inside of a top page on my website.

This is one of the most valuable pages

on my website in terms of it producing results for me.

It brings in results for me

and it simply is creating value out of nowhere.

That's the most amazing thing to do with SEO.

That's why you want to do SEO.

This page brings in 2,000 plus people a month

and many of the people it brings in end up

watching my videos.

They end up getting some help and

then sticking with me over time.

Here's a basic formula for top page.

A top page should have something like a video

on it or something to keep people watching longer.

As you noticed in my Analytics,

the average person who's watching my video spends about

five minutes on it.

I've got a video right at the top of this page

that someone can click and start watching

about the exact topic I've made here.

Now, this video's gotten

a little old by this point so maybe I'll make another one on it.

Also, whatever page you have

should be immediately helpful.

One of the reasons this page has a low bounce rate is

because it has the exact information on it that's needed.

If you don't know where

the appeal form is, I have a direct link.

You click the link.

What people are searching for, this is

a painful problem people run into.

These are some of

the best types of pages to have online.

This is an acute, painful problem people run into.

Facebook Ads account disabled means

that you've got your account suspended or banned from

advertising on Facebook.

This is a very painful thing that people encounter

that I'm able to help with based on my experience

getting almost every kind of account I've ever created,

suspended or banned online.

After having clients have this problem,

I thought to go make a post about this.

The best way to get people to come

to your website is to give them help with a really

painful problem and to give them immediate help for it.

Many people are just looking for the appeal form.

They're going through, they're searching

for Facebook Ads account disabled and they just

want the appeal form.

They don't care about anything I'm going to say,

for example, things like, "Don't bother

with an appeal, learn how to do something else,

they don't care about that.

Most people just want to solve the problem

in the exact way they think it needs to be solved.

They Google, and then as soon as I show them

the Facebook ads account appeal form, they

click off over here.

Then, they're completing the form.

This helps me get a higher rank in Google

because then I'm giving people what they want

on the page right away.

Once they go through

and they click contact, they click close.

Even though you'll see the bounce rate

on this page is really high, Google is very good

at detecting if people got what they wanted.

What Google ultimately wants is

for people to get what they want.

When someone searches Googles wants them

to find an answer.

Google knows there's a good shot that if they clicked

on your website, and closed the tab,

then they got what they wanted.

If the user goes and clicks on your website,

looks for a minute and clicks back, Google

knows that the user didn't find or thinks

the user did not find what they wanted.

If you want to rank high in search, you need

to be able to give users what they want on your page.

You need to be able to give it to them fast.

I've developed this page over years,

and I've discovered people really want that appeal

form so I put that up there right away.

Then, most of the rest of this is to qualify people

for the page and this is kind of a Wikipedia style page.

This is what I found works the very best

for SEO, is to make a Wikipedia style page.

Look how long this is.

If you are hiring people to write SEO articles of 300

and 400 words, forget it.

What you really need to have a top ranking article

on a competitive subject is usually,

you need something of two plus thousand words.

This is 2,000 or 3,000 words here.

Then, I've got all of these-- I've

got these case studies on here.

A guy literally gave me his phone number

to put on this page.

Then, there's comments from other people on here too.

This is Google's basic formula for

what it thinks is a really good page.

Now, having a Facebook ads course

on Udemy was worth more search traffic than this page

every month.

I believe I got maybe 6,000

or 7,000 Google organic searches out a month from a having

a course on Udemy up in the top subjects.

Now, if you look on YouTube,

the traffic doesn't compare to this page.

However, for this exact problem,

this page works really well.

Now, if you compare it with a YouTube copyright strike,

if I look over here, I have a YouTube

channel copyright strike.

This gets 274 results per month.

Meanwhile, if I go show you the watch time on

the actual videos and we look for the YouTube

copyright strike, I guess I'll have

to search for copyright instead of that.

If you go search for this just do

a little comparison of the traffic numbers.

If you look at this one, the same video gets 5,000

for free every month on YouTube and

on my website here it gets 274 results.

If you can make a video about a problem,

it's ideal because then when someone comes to your

page, it has a video and the page.

The ideal way to do this, is to put a video

on the page, and then you can actually get

the video transcribed.

It's faster to make a video.

I can talk about 10,000 words an hour.

I can only write about 2,000 words an hour though.

I can make a three to five really in-depth post

in an hour of talking.

Then, all I need to do is get them transcribed.

This is the formula I've done across my blog.

I'll go more into this strategy

to show you now how you can make more really deep post

like this with much less effort.

Comics with Chris asked, "Does it cost to use Alexa?"

Yes, it does have some monthly cost to have

the version high above the site metrics.

It's free to take a look around Alexa.

What is the very best strategy I've found

for making a post as fast as possible that

are likely to rank high and get lot of search traffic.

The basic strategy I've found is to simply make

a video about it and then get the video

transcribed into a blog post.

Or I've even got my videos

transcribed into entire books.

I had a video course on Google AdWords,

I got that transcribed into a book, and now

my friend Michael Gerard is helping me promote

the book by putting parts of the book out

for free in blog post.

To me, this is an amazing system if you want

to do something like make a video course.

You can make the video course, you can

then get it transcribed into a book, and then you

can use parts of the book as blog post,

and you can use parts of the video course as free

previews on YouTube.

That's worked really well for me.

As you can see, Michael's actually made this post.

Now, I actually dictated.

The nice thing is this post is in my voice.

I dictated this.

Michael edited it to read better,

and now this post is out on my website in my voice.

One thing that works terrible, it's just useless

to try and hire someone in my experience to

write post on my website.

Because it's not in my voice.

Many times, when some people are writing post

for someone else, they don't do them creative.

They just write more of

the same as what's already out there.

If you want to get search engine optimization traffic,

you really need to be able to put

things out that are original.

When you hear the way I put all these things together,

most of these ideas aren't unique

but the exact way I put all of them together is unique.

That is what draws people-- that's what draws Google

to see that you have a good website.

That's what draws people to your website.

I've got this huge post on my website now with all

the screenshots that's intended to

be really helpful, that's available

for free on my blog.

I didn't even write any of it.

I did the video tutorial just like

the one I'm doing now.

That's a beautiful thing that in

the future I have the option.

I can simply hire someone to do more of

the same thing to turn this video literally into

a blog post just like this.

In fact, Michael Gerard might even do that.

He might turn this video into another blog post

on my website.

Then, the beauty of it is at the very end of it,

the book is promoted for Google AdWords.

If someone's actually read through this post,

this post has a very good chance to rank high

in organic traffic.

If someone reads through it even

then promotes the book.

That's a complete system from start to finish

that I think is just awesome for getting out

pages on my website.

Lots of these pages on my website have been created just like

that that are bringing in traffic.

Lots of these pages where people are entering

here are originally dictated as videos, and

they're working great to bring in search results.

For example, this time travel is real.

It's bringing 800 people

a month almost all from search results.

It's bringing in a dictated video.

The video is literally just transcribed

and then put on there.

This gives me the ability when someone comes

to my website and looks at my blog, this is

what gives me a blog that just blows me away.

I've never seen someone who doesn't do blogging

as their primary thing that has a blog with

this many posts on it.

To me, having a deep blog promotes trust.

It promotes consistency.

When you see how many things I've made

on my website, it gives you trust like I'm serious

about my business.

Like I'm here, I'm working on it on a daily basis.

This is some of the blog post on my website.

I have about twice as many as this.

What makes for a great website

in terms of SEO is having lots of pages with original

content on them.

All these blog posts make for, they give me

the ability a rising tide lifts all boats they say.

The more these great blog post I have,

the more all my individual blog post can rank higher.

Now, the problem with this is that it's such

a slow strategy compared to doing something like YouTube.

Now, after five years of having--

I've had my YouTube for five years.

I've only been working on this website for

a couple of years, but still at this rate

my website might be a fraction of my YouTube channel

in a couple more years.

But I've planted a bunch of amazing seeds with my website here

and the longer these

are up, the more these blog posts I keep putting on,

the more search traffic I'm getting to

my website every month and that's giving me

the chance to continue to build and grow my business.

The more these videos I make,

the more I can easily have turned into blog posts.

Occasionally, I still write a blog post.

Now whenever I write a long email

to my email list I go ahead and turn it into a blog post

also.

I went through and wrote this out

at JerryBanfield.com/cheap.

I wrote this as an email on my email list

and I figured I might as well convert this into a blog post.

Now, I try whenever possible, to convert

the things I do into blog posts.

Like if I write a long a email or description out so

that way I'm using my writing twice.

I'm giving the writing I make a chance

to show up in search results.

Having a deep blog like this is one of

the very best ways I've found.

Almost all of my organic search traffic that's not

on my homepage and that's not directly

linked from YouTube or that people aren't searching

for it, most of my Google organic

search traffic comes in from my blog and most of

the posts on my blog are based on or dictated

from or partnered with a video.

When you do these two things together it's

a powerful combination for search results.

Kell asked, "What software are you using

to make this video?"

You can see everything I'm using

at JerryBanfield.com/resources.

That's got everything listed

that I'm using there for you.

I will keep going in this tutorial.

We're getting towards the end of it.

Then, I don't if I'll have time for questions

or not, but if you want to ask me questions

just join my Facebook group.

You'll see it there's link

to my mastermind on top of my website.

If you want to ask me questions and interact with me

on a daily basis via chat then my

mastermind group is the way to do that.

I have so much interaction on YouTube.

I've 500 or 1,000 comments a day on between YouTube

and Facebook so it's about 500 a day

on YouTube and then there's something like

that on Facebook as well.

Then, I don't make time anymore.

I don't have enough time to answer but if you go

to my website and you have individual

questions and I don't get it in a live video

or the pre-recorded video then just use the

mastermind link on my website or go to Patreon

and choose the Facebook group from there.

After you've got your blog post strategy,

after you've seen all of the rest of these

things about search engine optimization there

are still things you can do to improve the

search results you get on your website.

What I call these things are search

engine optimization best practices.

These are little tips and tricks I hope will be helpful

for you that help you rank higher.

Now most of these are what you would call small games.

You're playing little games.

YouTube is a big game.

Look at all of these on my YouTube channel.

It's a big game and it grows much faster.

That said, it is helpful to polish off

the website you already have and to make the best

of it as well.

What I do I use the Yoast SEO plugin.

You can see the full list of things I use

in my business and if it's not on there now I'll add to it.

The Yoast SEO plugin at JerryBanfield.com/resources

got my business list on it and then this is what I use.

I'll give you some quick tips for that.

I like Yoast SEO because it's free

and it gives me some basic features that really helped

me out with getting some SEO.

Here's the dashboard and then one of

the main things to do with Yoast SEO is play around

with the options it has.

For example, this is

a JerryBanfield.com/resources page.

Now, on this resources page I've

a bunch of affiliate links because I link it to something

I actually use so then I've got

a bunch of affiliate links on it.

One thing that knocks your search engine ranking down is linking out

to a bunch of websites.

In search engine terms,

there are links called follow and no follow.

Now, most of the big websites only use no follow links.

Google search is based on in part and

at least originally it was completely based on the

idea of essentially Google's

original name was Back Rub.

You rub my back, I'll rub your back.

That means you have links then you link

to my website, I'll link to your website with

the idea that websites that link

to each other will then both rank higher.

Well, now this strategy with YouTube

and Facebook has been largely ruined because Facebook does

no follow to everything.

YouTube does no follow to everything.

Some of the biggest websites in

the world don't participate in Google search voting

anymore, so to speak.

Then most of the websites, like smaller websites don't know

to change links to no follow.

I think it's ideal on a website

to use no follow links on your entire website.

On my homepage, Yoast SEO, currently I don't see how

to change the entire website to no

follow but right now I've got no follow

on my pages with the most back links and especially

the affiliate links.

I've used Yoast SEO to change this over to no follow.

Then, when there's all these links

on my website I'm not essentially giving up all my link

juice or I'm not lowering my website

ranking with all these links on my website.

On the pages where I've got

the most links I've set to no follow.

Another strategy you ca do-- what brings down

a lot of pages-- These are pages on my website.

I've got a lot of blog posts but

then these are actually pages on the website.

Another SEO tip you can do is you can delete.

You see I just put a buch, I was motivated

to make this today because I have a bunch

of old pages on my website.

For example, with a bunch of old Udemy coupons

that don't work anymore and then I went through

and deleted those.

One of the most powerful things you can do with your SEO

on your website is to go forward,

go ahead and delete those old pages on your website

that are messed up, that are broken,

that are no longer valid or delete pages

on your website that are landing pages or or

don't have any good content.

What Google would like to see is

a website with all high quality pages on it.

The more low quality pages you have,

the more pages with a bunch of follow back links that

are affiliate links or poor quality

or bad user experience, the more those you have on

your page, Google gets an idea of who you are based

on the quality of your pages.

When you combine Yoast SEO you go through

and delete as I've deleted a bunch of these

old pages that just have a bunch of broken back links

that were used for sales.

I go through and delete those.

I apply no follow.

I try and follow

the keyword recommendations by Yoast also.

Yoast will help you optimize your page for best impact.

If I go over to edit post

on this Facebook post, then I have options.

It'll show me the SEO on this post.

Now, it'll often take a while to load

but you'll see the SEO on this page is good.

Yoast, if you enter the keyword down here,

gives you the ability so I put this focus

keyword in and then Yoast has

this nice analysis I get here.

It has all of these different things

that show me exactly what to do.

The nice thing if you use Yoast SEO, you don't need

to learn all these SEO strategies yourself.

You can literally look at these green

and red bullet points and then that will allow

you to optimize from there.

Now on this one I will go ahead

and change this one to no follow and update that.

I hope these tips are helpful

for you with your website especially you use your WordPress

website and try and get it to rank the highest.

I'll answer a couple more questions in conclusion here.

Okay.

I'm almost done with this.

I'm going to get the dogs in real quick.

Itchy and Bow, come here, you two.

That's good.

Come on.

We're just going

to hang out here instead of bark at the mailman.

Thank you.

Okay.

I got my dogs back in.

If you don't like little interludes like

that just go to Skillshare and little things like

that will usually be cut off.

We'll finish up here with a few more tips

and a Google search console.

Thank you very much for getting

to the end of this course.

I'll show you a little bit about

the Google search console and I'll show you answers to

a couple of quick questions.

I hope at the end will be useful for you.

Now you notice, I haven't spent a much time

in the Google search console, why?

Because it's not worth my time to pour

a bunch of time and energy fooling around the Google

search console.

The one thing I think is really valuable is

to look at the crawl stats.

Now, I currently use GoDaddy for my manage WordPress

and I'm not impressed with how long

it's taking to download my website

because when I first started it was much faster.

I can see how long Google is taking the crawl

and download my page and I can see that it's

taking between a half second and a second.

That's decent, I could have lower latency

but if you've got a shared service or something,

one of the most helpful things you can look at,

look at your crawl stats and see how long

Google's taking to download your page.

If your page is taking longer than this,

you more than likely need better hosting.

Maybe even at this rate,

I could consider better hosting.

You don't want your website crawl time taking

a long time because Google looks at it if

your website takes a long time to load and

a long time to crawl is probably going to

be a bad user experience.

One of my favorite things is this little crawl

stats option over here and that's helpful

then to see what Google is encountering when it comes

to your website.

The index status is a good thing to look at as well.

You can see how many pages and files you have indexed,

so I have 1800 pages and media files indexed on my website.

That's how many different things Google has found

on my website, that's a good thing to take a look at as well.

Now, you might want to spend a whole bunch of time

in here, in the search analytics but

you really don't need to.

It can help to go look at what people are searching

for but you don't need to obsess over these things.

That's why I haven't spent much time with them.

Like I've said, "This is a small game to play."

It's much easier to get into these YouTube analytics

and play a bigger game, fooling

around on the Google search console most of

the time looking at all your pages.

I could go over here

and do things like I could go trying, "Okay.

Well, what's my click-through?

What's my position on this?

Okay, my average position is 14,

my average click-through okay.

What's my average put?"

I could go look at all of these things

but that's not worth my time.

It's not worth the time to go through

and look at all this data.

It's worth the time to create more content,

to put more on there.

The only thing you really need this data

for is learning, learn from this data.

The main thing that's nice to look at is just

to use this data to learn and to see.

You can see like the links to a website,

you can see there are 24,000 links to my website on YouTube.

Most of my website is getting linked on YouTube

and you can see where the links are.

One of the most helpful things to do is just

to sort out and find your clicks.

To look at the pages, people are actually visiting

because based on the pages people

are visiting you can figure out, "Okay.

Well, what should I do to make this deeper?"

One of the first pages, I got a lot of traffic

to was one of these Patreon pages.

Then I made another one and then I made this one.

The one thing that's really worth your time is look

at where you're actually getting clicks too.

Don't worry about what your click-through rate,

what your position is, that's a big

waste of time right there.

You can spend all of this time in here

and doing all these other things.

If you're learning something that's good.

If you're competing and if you're viewing

your competitors are saying how high are they

up that is a complete waste of time.

I don't fool around with that.

That's why you're here with me

because I don't fool around with a lot of things that are

wasting my time.

Now, I'll give you something else that

in my opinion is a waste of time.

SEO backlinks, do not buy SEO backlinks.

Do you want an example here?

I'll show you doing it wrong.

I had one of the top ranking websites when I started my business

and started doing SEO on the term gaming addiction.

My original website was toppled, gaming addiction.

I had one of the top articles or I have one of

the top websites on gaming addiction is

called gamingaddiction.net.

I'd exact match domain.

This is back when I played little games a lot.

I would look and see where my competition is.

Well, this articles up here and these ones up here.

Where am I at?

Guess what I tried to do?

I bought backlinks and guess what happened?

When I bought the backlinks,

they didn't have this part here back when I was doing this.

I was up to like third when I bought the backlinks

or third or fourth somewhere in the middle

of the page but not at the very top.

I was on the first page when I bought

the backlinks I killed it.

I killed my websites ranking buying backlinks.

Most of the things you are going to buy

to try and help out with your SEO are likely

to mess things up more than they'll help.

I'm suggesting don't every buy backlinks.

You want backlinks, put them on your YouTube channel.

I don't recommend going

to any individual website just to buy backlink.

I recommend make a real partnership like with

the Udemy example I made, make a real partnership

where you're working with a third-party website.

Avoid buying any backlinks and I would generally avoid trying

to game the SEO system at all.

Don't play games with the SEO system.

Just simply do good work, create good content

on your website, and preferably partner that

with a Youtube channel.

Create things that really help people and

then you'll be able to get lots of people

to come to your website.

I'm grateful my website gets over

a thousand people a day.

They come to my website and as long as I played

a little games like buying backlinks or little

games like stalking my competition finding, "Okay.

Would this pay?"

As long as I fooled around with

that I never got anywhere.

If you want to get somewhere, focus on doing

a good job and creating things that help people.

I thank you very much for watching this.

I hope you have a wonderful day today.

I hope you've enjoyed this course.

Excellent.

The entire Skillshare course is recorded

and Muhammad on YouTube has actually already taken

the time to share his Bitcoin address.

He is one step ahead of me here.

Today, I will be selecting Muhammad Muntazir Mahdi

to win the contest.

To Muhammad, you already said you're ready

to share to Facebook.

I trust you've already accepted

the terms so if you would just confirm with me that

you are ready and interested in receiving the Bitcoin.

I will send it to you right now.

I will prepare to send it to you now

and I'll hit send as soon as I see your confirmation

in the chat.

I appreciate you watching the whole time so much

that I'll send you the $10 in Bitcoin

now as my thank you for that.

Muhammad has been commenting and watching

the whole time and that's why I'm sending him.

He posted his Bitcoin address,

he made things really easy.

I'm on a quick time schedule here so Muhammad if I see your comment

on YouTube I will send you the Bitcoin.

Okay, Muhammad's commented so I'm sending him

the Bitcoin right now.

All right.

I've typed out the message

to Muhammad and I'm sending it.

I'm grabbing his address

and sending it to him right now.

On all of my new tutorial videos live like this,

I'm doing a Bitcoin giveaway.

Wow.

I got to watch that, I almost sent all my Bitcoin.

Someone's going

to probably get all my Bitcoin at some point.

I'm about to send here and it looks like sent.

I'll show the confirmation over here.

I appreciate you watching Muhammad,

I just sent you $10 in Bitcoin which today is worth

0.0175 Bitcoin.

You should be receiving that any minute

and if you would like to receive the $10 in Bitcoin

as Muhammad has just received that here.

Thank you for letting know in the chat you received it.

If you would like to receive that on a future video,

just watch and be an active commenter

like Muhammad has been here today on this video.

Thank you very much for watching,

it's December 24th, 2016 today.

If it's Christmas Eve or Christmas Day where you

at and you're celebrating that.

I wish you a Merry Christmas

and I hope you have a great day.

Muhammad, thank you very much for commenting

and participating in the giveaway with me today.

I hope to see you again soon.

The Description of Best Search Engine Optimization (SEO) Strategies for 2017!