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>> IN 2011, THE UNITED STATES

>> IN 2011, THE UNITED STATES CONGRESS SET ASIDE $27 MILLION

>> IN 2011, THE UNITED STATES CONGRESS SET ASIDE $27 MILLION OF TAXPAYERS' MONEY FOR NASCAR

CONGRESS SET ASIDE $27 MILLION OF TAXPAYERS' MONEY FOR NASCAR

CONGRESS SET ASIDE $27 MILLION OF TAXPAYERS' MONEY FOR NASCAR MILITARY SPONSORSHIPS.

OF TAXPAYERS' MONEY FOR NASCAR MILITARY SPONSORSHIPS.

OF TAXPAYERS' MONEY FOR NASCAR MILITARY SPONSORSHIPS. THAT INCLUDED $20 MILLION FOR

MILITARY SPONSORSHIPS. THAT INCLUDED $20 MILLION FOR

MILITARY SPONSORSHIPS. THAT INCLUDED $20 MILLION FOR THE NATIONAL GUARD RACING TEAM

THAT INCLUDED $20 MILLION FOR THE NATIONAL GUARD RACING TEAM

THAT INCLUDED $20 MILLION FOR THE NATIONAL GUARD RACING TEAM AND $7 MILLION FOR ARMY RACING.

THE NATIONAL GUARD RACING TEAM AND $7 MILLION FOR ARMY RACING.

AND $7 MILLION FOR ARMY RACING.

THAT SAME YEAR, CONGRESS CUT

THAT SAME YEAR, CONGRESS CUT $75 MILLION IN BENEFITS FOR

THAT SAME YEAR, CONGRESS CUT $75 MILLION IN BENEFITS FOR HOMELESS VETERANS.

$75 MILLION IN BENEFITS FOR HOMELESS VETERANS.

$75 MILLION IN BENEFITS FOR HOMELESS VETERANS. >> THERE'S NOTHING INHERENTLY

HOMELESS VETERANS. >> THERE'S NOTHING INHERENTLY

HOMELESS VETERANS. >> THERE'S NOTHING INHERENTLY WRONG WITH A NASCAR AD.

>> THERE'S NOTHING INHERENTLY WRONG WITH A NASCAR AD.

>> THERE'S NOTHING INHERENTLY WRONG WITH A NASCAR AD. THE PROBLEM IS THAT WE DON'T

WRONG WITH A NASCAR AD. THE PROBLEM IS THAT WE DON'T

WRONG WITH A NASCAR AD. THE PROBLEM IS THAT WE DON'T REALIZE THAT EVERY SINGLE

THE PROBLEM IS THAT WE DON'T REALIZE THAT EVERY SINGLE

THE PROBLEM IS THAT WE DON'T REALIZE THAT EVERY SINGLE HOMELESS VETERAN IS A MUCH

REALIZE THAT EVERY SINGLE HOMELESS VETERAN IS A MUCH

REALIZE THAT EVERY SINGLE HOMELESS VETERAN IS A MUCH LARGER AND LOUDER ADVERTISEMENT

HOMELESS VETERAN IS A MUCH LARGER AND LOUDER ADVERTISEMENT

HOMELESS VETERAN IS A MUCH LARGER AND LOUDER ADVERTISEMENT THAN WHAT'S GOING ON ON THE

LARGER AND LOUDER ADVERTISEMENT THAN WHAT'S GOING ON ON THE

LARGER AND LOUDER ADVERTISEMENT THAN WHAT'S GOING ON ON THE FRONT HOOD OF THAT CAR.

THAN WHAT'S GOING ON ON THE FRONT HOOD OF THAT CAR.

FRONT HOOD OF THAT CAR.

>> RAJIV WROTE ABOUT THE

>> RAJIV WROTE ABOUT THE DECISION IN AN EDITORIAL

>> RAJIV WROTE ABOUT THE DECISION IN AN EDITORIAL FOR time.com.

DECISION IN AN EDITORIAL FOR time.com.

DECISION IN AN EDITORIAL FOR time.com. RAJIV HAS BEEN A REGULAR

FOR time.com. RAJIV HAS BEEN A REGULAR

FOR time.com. RAJIV HAS BEEN A REGULAR CONTRIBUTOR TO THE SITE, BUT

RAJIV HAS BEEN A REGULAR CONTRIBUTOR TO THE SITE, BUT

RAJIV HAS BEEN A REGULAR CONTRIBUTOR TO THE SITE, BUT HE'S NOT A JOURNALIST BY

CONTRIBUTOR TO THE SITE, BUT HE'S NOT A JOURNALIST BY

CONTRIBUTOR TO THE SITE, BUT HE'S NOT A JOURNALIST BY TRAINING.

HE'S NOT A JOURNALIST BY TRAINING.

HE'S NOT A JOURNALIST BY TRAINING. HIS WRITING CAREER BEGAN WITH A

TRAINING. HIS WRITING CAREER BEGAN WITH A

TRAINING. HIS WRITING CAREER BEGAN WITH A BLOG THAT HE KEPT WHILE LEADING

HIS WRITING CAREER BEGAN WITH A BLOG THAT HE KEPT WHILE LEADING

HIS WRITING CAREER BEGAN WITH A BLOG THAT HE KEPT WHILE LEADING A PLATOON IN AFGHANISTAN.

BLOG THAT HE KEPT WHILE LEADING A PLATOON IN AFGHANISTAN.

BLOG THAT HE KEPT WHILE LEADING A PLATOON IN AFGHANISTAN. >> I DIDN'T HAVE INTERNET FOR A

A PLATOON IN AFGHANISTAN. >> I DIDN'T HAVE INTERNET FOR A

A PLATOON IN AFGHANISTAN. >> I DIDN'T HAVE INTERNET FOR A GOOD TIME WHILE I WAS OUT THERE.

>> I DIDN'T HAVE INTERNET FOR A GOOD TIME WHILE I WAS OUT THERE.

>> I DIDN'T HAVE INTERNET FOR A GOOD TIME WHILE I WAS OUT THERE. I WOULD LITERALLY BURN THESE

GOOD TIME WHILE I WAS OUT THERE. I WOULD LITERALLY BURN THESE

GOOD TIME WHILE I WAS OUT THERE. I WOULD LITERALLY BURN THESE ARTICLES ONTO A DISK, AND THEN

I WOULD LITERALLY BURN THESE ARTICLES ONTO A DISK, AND THEN

I WOULD LITERALLY BURN THESE ARTICLES ONTO A DISK, AND THEN THEY WOULD GET TO MY PARENTS.

ARTICLES ONTO A DISK, AND THEN THEY WOULD GET TO MY PARENTS.

ARTICLES ONTO A DISK, AND THEN THEY WOULD GET TO MY PARENTS. MY PARENTS WOULD UPLOAD THEM.

THEY WOULD GET TO MY PARENTS. MY PARENTS WOULD UPLOAD THEM.

THEY WOULD GET TO MY PARENTS. MY PARENTS WOULD UPLOAD THEM. >> BY THE END OF HIS TOUR, RAJIV

MY PARENTS WOULD UPLOAD THEM. >> BY THE END OF HIS TOUR, RAJIV

MY PARENTS WOULD UPLOAD THEM. >> BY THE END OF HIS TOUR, RAJIV WAS REACHING THOUSANDS OF

>> BY THE END OF HIS TOUR, RAJIV WAS REACHING THOUSANDS OF

>> BY THE END OF HIS TOUR, RAJIV WAS REACHING THOUSANDS OF READERS AROUND THE WORLD.

WAS REACHING THOUSANDS OF READERS AROUND THE WORLD.

WAS REACHING THOUSANDS OF READERS AROUND THE WORLD. ONE OF THOSE READERS WAS AN

READERS AROUND THE WORLD. ONE OF THOSE READERS WAS AN

READERS AROUND THE WORLD. ONE OF THOSE READERS WAS AN EDITOR FOR TIME.

ONE OF THOSE READERS WAS AN EDITOR FOR TIME.

EDITOR FOR TIME.

>> WE CAN SPEND MILLIONS --

>> WE CAN SPEND MILLIONS -- HUNDREDS OF MILLIONS OF

HUNDREDS OF MILLIONS OF

HUNDREDS OF MILLIONS OF DOLLARS -- ON ADS THAT GIVE OUR

DOLLARS -- ON ADS THAT GIVE OUR

DOLLARS -- ON ADS THAT GIVE OUR PITCH.

PITCH.

BUT, AT THE END OF THE DAY,

BUT, AT THE END OF THE DAY, EVERY SINGLE INDIVIDUAL THAT'S

BUT, AT THE END OF THE DAY, EVERY SINGLE INDIVIDUAL THAT'S ABOUT TO ENLIST IN THE

EVERY SINGLE INDIVIDUAL THAT'S ABOUT TO ENLIST IN THE

EVERY SINGLE INDIVIDUAL THAT'S ABOUT TO ENLIST IN THE UNITED STATES MILITARY --

ABOUT TO ENLIST IN THE UNITED STATES MILITARY --

ABOUT TO ENLIST IN THE UNITED STATES MILITARY -- THEY'RE GONNA DO THEIR OWN

UNITED STATES MILITARY -- THEY'RE GONNA DO THEIR OWN

UNITED STATES MILITARY -- THEY'RE GONNA DO THEIR OWN HOMEWORK.

THEY'RE GONNA DO THEIR OWN HOMEWORK.

THEY'RE GONNA DO THEIR OWN HOMEWORK. WHAT WAS ONCE JUST A

HOMEWORK. WHAT WAS ONCE JUST A

HOMEWORK. WHAT WAS ONCE JUST A ONE-DIMENSIONAL CHARACTER THAT

WHAT WAS ONCE JUST A ONE-DIMENSIONAL CHARACTER THAT

WHAT WAS ONCE JUST A ONE-DIMENSIONAL CHARACTER THAT WAS "BE ALL YOU CAN BE," IT IS

ONE-DIMENSIONAL CHARACTER THAT WAS "BE ALL YOU CAN BE," IT IS

ONE-DIMENSIONAL CHARACTER THAT WAS "BE ALL YOU CAN BE," IT IS NOW A HUMAN BEING ON A FACEBOOK

WAS "BE ALL YOU CAN BE," IT IS NOW A HUMAN BEING ON A FACEBOOK

WAS "BE ALL YOU CAN BE," IT IS NOW A HUMAN BEING ON A FACEBOOK PAGE THAT CAN SAY, "LISTEN, I

NOW A HUMAN BEING ON A FACEBOOK PAGE THAT CAN SAY, "LISTEN, I

NOW A HUMAN BEING ON A FACEBOOK PAGE THAT CAN SAY, "LISTEN, I CAME OUT, AND MY V.A. BENEFITS

PAGE THAT CAN SAY, "LISTEN, I CAME OUT, AND MY V.A. BENEFITS

PAGE THAT CAN SAY, "LISTEN, I CAME OUT, AND MY V.A. BENEFITS DIDN'T KICK IN."

CAME OUT, AND MY V.A. BENEFITS DIDN'T KICK IN."

CAME OUT, AND MY V.A. BENEFITS DIDN'T KICK IN." THAT THREE-DIMENSIONAL NARRATIVE

DIDN'T KICK IN." THAT THREE-DIMENSIONAL NARRATIVE

DIDN'T KICK IN." THAT THREE-DIMENSIONAL NARRATIVE IS NOW WHAT PEOPLE PAY ATTENTION

THAT THREE-DIMENSIONAL NARRATIVE IS NOW WHAT PEOPLE PAY ATTENTION

THAT THREE-DIMENSIONAL NARRATIVE IS NOW WHAT PEOPLE PAY ATTENTION TO WHEN MAKING THEIR DECISIONS

IS NOW WHAT PEOPLE PAY ATTENTION TO WHEN MAKING THEIR DECISIONS

IS NOW WHAT PEOPLE PAY ATTENTION TO WHEN MAKING THEIR DECISIONS ON A DAY-TO-DAY BASIS.

TO WHEN MAKING THEIR DECISIONS ON A DAY-TO-DAY BASIS.

TO WHEN MAKING THEIR DECISIONS ON A DAY-TO-DAY BASIS. WE DON'T TAKE THE INSTITUTIONAL

ON A DAY-TO-DAY BASIS. WE DON'T TAKE THE INSTITUTIONAL

ON A DAY-TO-DAY BASIS. WE DON'T TAKE THE INSTITUTIONAL SPEAKER BOX AS THE MESSAGE NOW.

WE DON'T TAKE THE INSTITUTIONAL SPEAKER BOX AS THE MESSAGE NOW.

WE DON'T TAKE THE INSTITUTIONAL SPEAKER BOX AS THE MESSAGE NOW. LISTEN, THIS ISN'T UNIQUE.

SPEAKER BOX AS THE MESSAGE NOW. LISTEN, THIS ISN'T UNIQUE.

SPEAKER BOX AS THE MESSAGE NOW. LISTEN, THIS ISN'T UNIQUE. CORPORATIONS -- THEY FACE THIS

LISTEN, THIS ISN'T UNIQUE. CORPORATIONS -- THEY FACE THIS

LISTEN, THIS ISN'T UNIQUE. CORPORATIONS -- THEY FACE THIS CHALLENGE EVERY DAY.

CORPORATIONS -- THEY FACE THIS CHALLENGE EVERY DAY.

CORPORATIONS -- THEY FACE THIS CHALLENGE EVERY DAY. >> ♪ OW! ♪

CHALLENGE EVERY DAY. >> ♪ OW! ♪

CHALLENGE EVERY DAY. >> ♪ OW! ♪ ♪ WHOO! ♪

>> ♪ OW! ♪ ♪ WHOO! ♪

>> ♪ OW! ♪ ♪ WHOO! ♪ ♪ YEAH, YEAH, YEAH-YEAH

WHOO! ♪ ♪ YEAH, YEAH, YEAH-YEAH

WHOO! ♪ ♪ YEAH, YEAH, YEAH-YEAH ♪ >> ADVERTISING CAN'T BULLSHIT

YEAH, YEAH, YEAH-YEAH ♪ >> ADVERTISING CAN'T BULLSHIT

YEAH, YEAH, YEAH-YEAH ♪ >> ADVERTISING CAN'T BULLSHIT ANYONE ANYMORE.

>> ADVERTISING CAN'T BULLSHIT ANYONE ANYMORE.

>> ADVERTISING CAN'T BULLSHIT ANYONE ANYMORE. THERE'S TOO MUCH INFORMATION OUT

ANYONE ANYMORE. THERE'S TOO MUCH INFORMATION OUT

ANYONE ANYMORE. THERE'S TOO MUCH INFORMATION OUT THERE ABOUT BRANDS AND ABOUT

THERE'S TOO MUCH INFORMATION OUT THERE ABOUT BRANDS AND ABOUT

THERE'S TOO MUCH INFORMATION OUT THERE ABOUT BRANDS AND ABOUT EXPERIENCES.

THERE ABOUT BRANDS AND ABOUT EXPERIENCES.

EXPERIENCES.

YOU CAN'T PULL THE WOOL OVER

YOU CAN'T PULL THE WOOL OVER SOMEONE'S EYES.

YOU CAN'T PULL THE WOOL OVER SOMEONE'S EYES. >> ♪ ADS

SOMEONE'S EYES. >> ♪ ADS

SOMEONE'S EYES. >> ♪ ADS ♪ >> TRADITIONAL ADVERTISING,

>> ♪ ADS ♪ >> TRADITIONAL ADVERTISING,

>> ♪ ADS ♪ >> TRADITIONAL ADVERTISING, I THINK, IS FINISHED.

>> TRADITIONAL ADVERTISING, I THINK, IS FINISHED.

>> TRADITIONAL ADVERTISING, I THINK, IS FINISHED. >> ♪ ADS

I THINK, IS FINISHED. >> ♪ ADS

I THINK, IS FINISHED. >> ♪ ADS ♪ >> WHAT I ALWAYS SAY ABOUT

>> ♪ ADS ♪ >> WHAT I ALWAYS SAY ABOUT

>> ♪ ADS ♪ >> WHAT I ALWAYS SAY ABOUT TRANSPARENCY IS IT'S NOT

>> WHAT I ALWAYS SAY ABOUT TRANSPARENCY IS IT'S NOT

>> WHAT I ALWAYS SAY ABOUT TRANSPARENCY IS IT'S NOT A CHOICE.

TRANSPARENCY IS IT'S NOT A CHOICE.

TRANSPARENCY IS IT'S NOT A CHOICE. IT'S GONNA HAPPEN.

A CHOICE. IT'S GONNA HAPPEN.

A CHOICE. IT'S GONNA HAPPEN. THE ONLY CHOICE IS, DOES IT

IT'S GONNA HAPPEN. THE ONLY CHOICE IS, DOES IT

IT'S GONNA HAPPEN. THE ONLY CHOICE IS, DOES IT HAPPEN TO YOU, OR DO YOU

THE ONLY CHOICE IS, DOES IT HAPPEN TO YOU, OR DO YOU

THE ONLY CHOICE IS, DOES IT HAPPEN TO YOU, OR DO YOU PARTICIPATE IN IT?

HAPPEN TO YOU, OR DO YOU PARTICIPATE IN IT?

HAPPEN TO YOU, OR DO YOU PARTICIPATE IN IT? >> THAT'S A WEAK AD CAMPAIGN --

PARTICIPATE IN IT? >> THAT'S A WEAK AD CAMPAIGN --

PARTICIPATE IN IT? >> THAT'S A WEAK AD CAMPAIGN -- "STATE FARM IS THERE."

>> THAT'S A WEAK AD CAMPAIGN -- "STATE FARM IS THERE."

>> THAT'S A WEAK AD CAMPAIGN -- "STATE FARM IS THERE." I GOT IT. YOU'RE THERE.

"STATE FARM IS THERE." I GOT IT. YOU'RE THERE.

"STATE FARM IS THERE." I GOT IT. YOU'RE THERE. THAT'S REALLY THE MINIMUM.

I GOT IT. YOU'RE THERE. THAT'S REALLY THE MINIMUM.

I GOT IT. YOU'RE THERE. THAT'S REALLY THE MINIMUM. >> ♪ ADS

THAT'S REALLY THE MINIMUM. >> ♪ ADS

THAT'S REALLY THE MINIMUM. >> ♪ ADS ♪ >> RATHER THAN SPEND A LOT OF

>> ♪ ADS ♪ >> RATHER THAN SPEND A LOT OF

>> ♪ ADS ♪ >> RATHER THAN SPEND A LOT OF MONEY ON PAID ADVERTISING, PAID

>> RATHER THAN SPEND A LOT OF MONEY ON PAID ADVERTISING, PAID

>> RATHER THAN SPEND A LOT OF MONEY ON PAID ADVERTISING, PAID MARKETING, INSTEAD, LET'S TAKE

MONEY ON PAID ADVERTISING, PAID MARKETING, INSTEAD, LET'S TAKE

MONEY ON PAID ADVERTISING, PAID MARKETING, INSTEAD, LET'S TAKE MOST OF THAT MONEY AND INVEST IT

MARKETING, INSTEAD, LET'S TAKE MOST OF THAT MONEY AND INVEST IT

MARKETING, INSTEAD, LET'S TAKE MOST OF THAT MONEY AND INVEST IT INTO CUSTOMER SERVICE AND

MOST OF THAT MONEY AND INVEST IT INTO CUSTOMER SERVICE AND

MOST OF THAT MONEY AND INVEST IT INTO CUSTOMER SERVICE AND CUSTOMER EXPERIENCE.

INTO CUSTOMER SERVICE AND CUSTOMER EXPERIENCE.

INTO CUSTOMER SERVICE AND CUSTOMER EXPERIENCE. >> AT THE ESSENCE OF EVERY GREAT

CUSTOMER EXPERIENCE. >> AT THE ESSENCE OF EVERY GREAT

CUSTOMER EXPERIENCE. >> AT THE ESSENCE OF EVERY GREAT BRAND IS TRUST.

>> AT THE ESSENCE OF EVERY GREAT BRAND IS TRUST.

>> AT THE ESSENCE OF EVERY GREAT BRAND IS TRUST. >> ADVERTISING -- IT IS GOING TO

BRAND IS TRUST. >> ADVERTISING -- IT IS GOING TO

BRAND IS TRUST. >> ADVERTISING -- IT IS GOING TO BECOME A WORD THAT WE LOOK AT

>> ADVERTISING -- IT IS GOING TO BECOME A WORD THAT WE LOOK AT

>> ADVERTISING -- IT IS GOING TO BECOME A WORD THAT WE LOOK AT FONDLY AND WONDER, "OH, MY GOD!

BECOME A WORD THAT WE LOOK AT FONDLY AND WONDER, "OH, MY GOD!

BECOME A WORD THAT WE LOOK AT FONDLY AND WONDER, "OH, MY GOD! THEY USED TO DO ADVERTISING LONG

FONDLY AND WONDER, "OH, MY GOD! THEY USED TO DO ADVERTISING LONG

FONDLY AND WONDER, "OH, MY GOD! THEY USED TO DO ADVERTISING LONG AGO."

THEY USED TO DO ADVERTISING LONG AGO."

THEY USED TO DO ADVERTISING LONG AGO." >> ♪ ADS

AGO." >> ♪ ADS

AGO." >> ♪ ADS ♪ >> ♪ OOH-OOH-OOH

>> ♪ ADS ♪ >> ♪ OOH-OOH-OOH

>> ♪ OOH-OOH-OOH

YEAH

YEAH ♪ ♪ YEAH

YEAH

>> CORPORATIONS HAVE GROWN

>> CORPORATIONS HAVE GROWN BIGGER THAN COUNTRIES.

>> CORPORATIONS HAVE GROWN BIGGER THAN COUNTRIES. OF THE WORLD'S 100 LARGEST

BIGGER THAN COUNTRIES. OF THE WORLD'S 100 LARGEST

BIGGER THAN COUNTRIES. OF THE WORLD'S 100 LARGEST ECONOMIC ENTITIES, 51 ARE

OF THE WORLD'S 100 LARGEST ECONOMIC ENTITIES, 51 ARE

OF THE WORLD'S 100 LARGEST ECONOMIC ENTITIES, 51 ARE CORPORATIONS.

ECONOMIC ENTITIES, 51 ARE CORPORATIONS.

ECONOMIC ENTITIES, 51 ARE CORPORATIONS. CORPORATIONS ARE MAKING MORE,

CORPORATIONS. CORPORATIONS ARE MAKING MORE,

CORPORATIONS. CORPORATIONS ARE MAKING MORE, SPENDING MORE, AND CONSUMING

CORPORATIONS ARE MAKING MORE, SPENDING MORE, AND CONSUMING

CORPORATIONS ARE MAKING MORE, SPENDING MORE, AND CONSUMING MORE OF THE WORLD'S RESOURCES

SPENDING MORE, AND CONSUMING MORE OF THE WORLD'S RESOURCES

SPENDING MORE, AND CONSUMING MORE OF THE WORLD'S RESOURCES THAN EVER BEFORE.

MORE OF THE WORLD'S RESOURCES THAN EVER BEFORE.

MORE OF THE WORLD'S RESOURCES THAN EVER BEFORE. BUT THERE'S ONE AREA WHERE

THAN EVER BEFORE. BUT THERE'S ONE AREA WHERE

THAN EVER BEFORE. BUT THERE'S ONE AREA WHERE CORPORATIONS ARE NOT GAINING,

BUT THERE'S ONE AREA WHERE CORPORATIONS ARE NOT GAINING,

BUT THERE'S ONE AREA WHERE CORPORATIONS ARE NOT GAINING, WHERE THEY'RE ACTUALLY LOSING

CORPORATIONS ARE NOT GAINING, WHERE THEY'RE ACTUALLY LOSING

CORPORATIONS ARE NOT GAINING, WHERE THEY'RE ACTUALLY LOSING CONTROL.

WHERE THEY'RE ACTUALLY LOSING CONTROL.

WHERE THEY'RE ACTUALLY LOSING CONTROL. THIS IS THE LAST BATTLEGROUND

CONTROL. THIS IS THE LAST BATTLEGROUND

CONTROL. THIS IS THE LAST BATTLEGROUND WHERE PEOPLE, NOT MULTINATIONAL

THIS IS THE LAST BATTLEGROUND WHERE PEOPLE, NOT MULTINATIONAL

THIS IS THE LAST BATTLEGROUND WHERE PEOPLE, NOT MULTINATIONAL COMPANIES, MAY HAVE THE UPPER

WHERE PEOPLE, NOT MULTINATIONAL COMPANIES, MAY HAVE THE UPPER

WHERE PEOPLE, NOT MULTINATIONAL COMPANIES, MAY HAVE THE UPPER HAND.

COMPANIES, MAY HAVE THE UPPER HAND.

COMPANIES, MAY HAVE THE UPPER HAND. THIS IS ADVERTISING.

HAND. THIS IS ADVERTISING.

HAND. THIS IS ADVERTISING. [ INDISTINCT TALKING ]

THIS IS ADVERTISING. [ INDISTINCT TALKING ]

THIS IS ADVERTISING. [ INDISTINCT TALKING ] [ TELEVISIONS CLICKING ]

[ INDISTINCT TALKING ] [ TELEVISIONS CLICKING ]

[ INDISTINCT TALKING ] [ TELEVISIONS CLICKING ] >> WE USED TO WATCH ADS TO GET

[ TELEVISIONS CLICKING ] >> WE USED TO WATCH ADS TO GET

[ TELEVISIONS CLICKING ] >> WE USED TO WATCH ADS TO GET INFORMATION ABOUT PRODUCTS.

>> WE USED TO WATCH ADS TO GET INFORMATION ABOUT PRODUCTS.

>> WE USED TO WATCH ADS TO GET INFORMATION ABOUT PRODUCTS. WE USED TO SIT THROUGH

INFORMATION ABOUT PRODUCTS. WE USED TO SIT THROUGH

INFORMATION ABOUT PRODUCTS. WE USED TO SIT THROUGH COMMERCIAL BREAKS.

WE USED TO SIT THROUGH COMMERCIAL BREAKS.

WE USED TO SIT THROUGH COMMERCIAL BREAKS. BUT, MOST IMPORTANTLY, WE USED

COMMERCIAL BREAKS. BUT, MOST IMPORTANTLY, WE USED

COMMERCIAL BREAKS. BUT, MOST IMPORTANTLY, WE USED TO TRUST WHAT BRANDS TOLD US.

BUT, MOST IMPORTANTLY, WE USED TO TRUST WHAT BRANDS TOLD US.

BUT, MOST IMPORTANTLY, WE USED TO TRUST WHAT BRANDS TOLD US. AS THE YEARS PASSED, THAT TRUST

TO TRUST WHAT BRANDS TOLD US. AS THE YEARS PASSED, THAT TRUST

TO TRUST WHAT BRANDS TOLD US. AS THE YEARS PASSED, THAT TRUST WAS TESTED.

AS THE YEARS PASSED, THAT TRUST WAS TESTED.

AS THE YEARS PASSED, THAT TRUST WAS TESTED. >> WINSTON IS THE ONE FILTERED

WAS TESTED. >> WINSTON IS THE ONE FILTERED

WAS TESTED. >> WINSTON IS THE ONE FILTERED CIGARETTE THAT DELIVERS FLAVOR

>> WINSTON IS THE ONE FILTERED CIGARETTE THAT DELIVERS FLAVOR

>> WINSTON IS THE ONE FILTERED CIGARETTE THAT DELIVERS FLAVOR 20 TIMES A PACK.

CIGARETTE THAT DELIVERS FLAVOR 20 TIMES A PACK.

CIGARETTE THAT DELIVERS FLAVOR 20 TIMES A PACK. WINSTON'S GOT THAT FILTER BLEND.

20 TIMES A PACK. WINSTON'S GOT THAT FILTER BLEND.

WINSTON'S GOT THAT FILTER BLEND.

>> WE LEARNED THAT CIGARETTES

>> WE LEARNED THAT CIGARETTES WERE KILLING US.

>> WE LEARNED THAT CIGARETTES WERE KILLING US. WE LEARNED THAT THE AUTO

WERE KILLING US. WE LEARNED THAT THE AUTO

WERE KILLING US. WE LEARNED THAT THE AUTO INDUSTRY PUT MORE EMPHASIS ON

WE LEARNED THAT THE AUTO INDUSTRY PUT MORE EMPHASIS ON

WE LEARNED THAT THE AUTO INDUSTRY PUT MORE EMPHASIS ON IMAGERY THAN SAFETY.

INDUSTRY PUT MORE EMPHASIS ON IMAGERY THAN SAFETY.

INDUSTRY PUT MORE EMPHASIS ON IMAGERY THAN SAFETY. WE DISCOVERED CHILD LABOR IN OUR

IMAGERY THAN SAFETY. WE DISCOVERED CHILD LABOR IN OUR

IMAGERY THAN SAFETY. WE DISCOVERED CHILD LABOR IN OUR SHOES AND LEAD IN OUR TOYS.

WE DISCOVERED CHILD LABOR IN OUR SHOES AND LEAD IN OUR TOYS.

WE DISCOVERED CHILD LABOR IN OUR SHOES AND LEAD IN OUR TOYS. AND, THEN, IT GOT WORSE.

SHOES AND LEAD IN OUR TOYS. AND, THEN, IT GOT WORSE.

SHOES AND LEAD IN OUR TOYS. AND, THEN, IT GOT WORSE. >> FEDERAL INVESTIGATORS PUT OUT

AND, THEN, IT GOT WORSE. >> FEDERAL INVESTIGATORS PUT OUT

AND, THEN, IT GOT WORSE. >> FEDERAL INVESTIGATORS PUT OUT THEIR FINAL REPORT TODAY ON THAT

>> FEDERAL INVESTIGATORS PUT OUT THEIR FINAL REPORT TODAY ON THAT

>> FEDERAL INVESTIGATORS PUT OUT THEIR FINAL REPORT TODAY ON THAT B.P. OIL SPILL.

THEIR FINAL REPORT TODAY ON THAT B.P. OIL SPILL.

B.P. OIL SPILL.

>> EDELMAN ISSUES THIS ANNUAL

>> EDELMAN ISSUES THIS ANNUAL TRUST SURVEY.

TRUST SURVEY.

THE TRUST SURVEY THIS YEAR,

THE TRUST SURVEY THIS YEAR, WHICH CAME OUT IN JANUARY,

WHICH CAME OUT IN JANUARY,

WHICH CAME OUT IN JANUARY, SHOWED THE LOWEST LEVEL OF TRUST

SHOWED THE LOWEST LEVEL OF TRUST

SHOWED THE LOWEST LEVEL OF TRUST IN U.S. CORPORATIONS IN HISTORY.

IN U.S. CORPORATIONS IN HISTORY.

IN U.S. CORPORATIONS IN HISTORY. THEY DO NOT BELIEVE COMPANIES.

THEY DO NOT BELIEVE COMPANIES.

THEY DO NOT BELIEVE COMPANIES. THEY DO NOT BELIEVE C.E.O.s.

THEY DO NOT BELIEVE C.E.O.s.

THEY DO NOT BELIEVE C.E.O.s. THEY DO NOT BELIEVE

THEY DO NOT BELIEVE

THEY DO NOT BELIEVE ADVERTISEMENTS.

ADVERTISEMENTS.

ADVERTISEMENTS. >> SO, I THINK BRANDS ARE REALLY

>> SO, I THINK BRANDS ARE REALLY

>> SO, I THINK BRANDS ARE REALLY NAIVE TO THINK THAT THEY HAVE

NAIVE TO THINK THAT THEY HAVE

NAIVE TO THINK THAT THEY HAVE FULL CONTROL OF THEIR PERCEPTION

FULL CONTROL OF THEIR PERCEPTION

FULL CONTROL OF THEIR PERCEPTION OUT THERE TODAY.

OUT THERE TODAY.

I THINK WITH SOCIAL MEDIA AND

I THINK WITH SOCIAL MEDIA AND THE SPEED AT WHICH STUFF TRAVELS

I THINK WITH SOCIAL MEDIA AND THE SPEED AT WHICH STUFF TRAVELS TODAY, THERE'S NO WAY TO HIDE

THE SPEED AT WHICH STUFF TRAVELS TODAY, THERE'S NO WAY TO HIDE

THE SPEED AT WHICH STUFF TRAVELS TODAY, THERE'S NO WAY TO HIDE IT.

TODAY, THERE'S NO WAY TO HIDE IT.

TODAY, THERE'S NO WAY TO HIDE IT. [ TIRES SCREECH ]

IT. [ TIRES SCREECH ]

IT. [ TIRES SCREECH ] >> WE'VE LOST OUR FAITH IN

[ TIRES SCREECH ] >> WE'VE LOST OUR FAITH IN

[ TIRES SCREECH ] >> WE'VE LOST OUR FAITH IN CORPORATE MESSAGES.

>> WE'VE LOST OUR FAITH IN CORPORATE MESSAGES.

>> WE'VE LOST OUR FAITH IN CORPORATE MESSAGES. NOW WE TURN ELSEWHERE TO FIND

CORPORATE MESSAGES. NOW WE TURN ELSEWHERE TO FIND

CORPORATE MESSAGES. NOW WE TURN ELSEWHERE TO FIND THE TRUTH, AND WE SHARE WHAT WE

NOW WE TURN ELSEWHERE TO FIND THE TRUTH, AND WE SHARE WHAT WE

NOW WE TURN ELSEWHERE TO FIND THE TRUTH, AND WE SHARE WHAT WE FIND.

THE TRUTH, AND WE SHARE WHAT WE FIND.

THE TRUTH, AND WE SHARE WHAT WE FIND. THERE ARE 2.5 BILLION SEARCHES

FIND. THERE ARE 2.5 BILLION SEARCHES

FIND. THERE ARE 2.5 BILLION SEARCHES CONDUCTED ON GOOGLE EVERY DAY.

THERE ARE 2.5 BILLION SEARCHES CONDUCTED ON GOOGLE EVERY DAY.

THERE ARE 2.5 BILLION SEARCHES CONDUCTED ON GOOGLE EVERY DAY. THERE ARE OVER A THOUSAND

CONDUCTED ON GOOGLE EVERY DAY. THERE ARE OVER A THOUSAND

CONDUCTED ON GOOGLE EVERY DAY. THERE ARE OVER A THOUSAND FACEBOOK AND TWITTER POSTS PER

THERE ARE OVER A THOUSAND FACEBOOK AND TWITTER POSTS PER

THERE ARE OVER A THOUSAND FACEBOOK AND TWITTER POSTS PER SECOND.

FACEBOOK AND TWITTER POSTS PER SECOND.

FACEBOOK AND TWITTER POSTS PER SECOND. THE AVERAGE TEEN SENDS A TEXT

SECOND. THE AVERAGE TEEN SENDS A TEXT

SECOND. THE AVERAGE TEEN SENDS A TEXT MESSAGE EVERY 20 MINUTES HE'S

THE AVERAGE TEEN SENDS A TEXT MESSAGE EVERY 20 MINUTES HE'S

THE AVERAGE TEEN SENDS A TEXT MESSAGE EVERY 20 MINUTES HE'S AWAKE.

MESSAGE EVERY 20 MINUTES HE'S AWAKE.

MESSAGE EVERY 20 MINUTES HE'S AWAKE. MEANWHILE, THERE IS MORE VIDEO

AWAKE. MEANWHILE, THERE IS MORE VIDEO

AWAKE. MEANWHILE, THERE IS MORE VIDEO UPLOADED TO YouTube IN A MONTH

MEANWHILE, THERE IS MORE VIDEO UPLOADED TO YouTube IN A MONTH

MEANWHILE, THERE IS MORE VIDEO UPLOADED TO YouTube IN A MONTH THAN THE MAJOR TV NETWORKS

UPLOADED TO YouTube IN A MONTH THAN THE MAJOR TV NETWORKS

UPLOADED TO YouTube IN A MONTH THAN THE MAJOR TV NETWORKS BROADCAST IN THE LAST 60 YEARS.

THAN THE MAJOR TV NETWORKS BROADCAST IN THE LAST 60 YEARS.

THAN THE MAJOR TV NETWORKS BROADCAST IN THE LAST 60 YEARS. >> $74 MILLION CUT FROM HOMELESS

BROADCAST IN THE LAST 60 YEARS. >> $74 MILLION CUT FROM HOMELESS

BROADCAST IN THE LAST 60 YEARS. >> $74 MILLION CUT FROM HOMELESS VETERAN BENEFITS.

>> $74 MILLION CUT FROM HOMELESS VETERAN BENEFITS.

>> $74 MILLION CUT FROM HOMELESS VETERAN BENEFITS. >> WITH THE HELP OF SOCIAL

VETERAN BENEFITS. >> WITH THE HELP OF SOCIAL

VETERAN BENEFITS. >> WITH THE HELP OF SOCIAL MEDIA, CONSUMERS AREN'T JUST

>> WITH THE HELP OF SOCIAL MEDIA, CONSUMERS AREN'T JUST

>> WITH THE HELP OF SOCIAL MEDIA, CONSUMERS AREN'T JUST EXPOSING UNETHICAL BEHAVIOR,

MEDIA, CONSUMERS AREN'T JUST EXPOSING UNETHICAL BEHAVIOR,

MEDIA, CONSUMERS AREN'T JUST EXPOSING UNETHICAL BEHAVIOR, THEY'RE EXPOSING THE QUALITY OF

EXPOSING UNETHICAL BEHAVIOR, THEY'RE EXPOSING THE QUALITY OF

EXPOSING UNETHICAL BEHAVIOR, THEY'RE EXPOSING THE QUALITY OF THE PRODUCTS THEY BUY.

THEY'RE EXPOSING THE QUALITY OF THE PRODUCTS THEY BUY.

THE PRODUCTS THEY BUY.

>> ASICS SPLIT SECOND 8

>> ASICS SPLIT SECOND 8 WRESTLING SHOES.

WRESTLING SHOES.

WRESTLING SHOES. EXCELLENT LATERAL SUPPORT.

EXCELLENT LATERAL SUPPORT.

EXCELLENT LATERAL SUPPORT. FIVE STARS.

FIVE STARS.

FIVE STARS. EVERLAST GEL GLOVE WRAPS.

EVERLAST GEL GLOVE WRAPS.

EVERLAST GEL GLOVE WRAPS. NOT ENOUGH WRIST SUPPORT.

NOT ENOUGH WRIST SUPPORT.

NOT ENOUGH WRIST SUPPORT. THREE STARS.

THREE STARS.

THREE STARS. MY NAME'S AMY KRAJESKI.

MY NAME'S AMY KRAJESKI.

MY NAME'S AMY KRAJESKI. I'M SEMIRETIRED, AND MY TWO

I'M SEMIRETIRED, AND MY TWO

I'M SEMIRETIRED, AND MY TWO FAVORITE THINGS ARE COMING HERE

FAVORITE THINGS ARE COMING HERE

FAVORITE THINGS ARE COMING HERE TO THE BOXING GYM AND REVIEWING

TO THE BOXING GYM AND REVIEWING

TO THE BOXING GYM AND REVIEWING PRODUCTS ONLINE.

PRODUCTS ONLINE.

I CONSIDER MYSELF AN AVERAGE

I CONSIDER MYSELF AN AVERAGE CONSUMER.

I CONSIDER MYSELF AN AVERAGE CONSUMER. THE ONLY DIFFERENCE IS, I REVIEW

CONSUMER. THE ONLY DIFFERENCE IS, I REVIEW

CONSUMER. THE ONLY DIFFERENCE IS, I REVIEW EVERYTHING I BUY, WHETHER THAT'S

THE ONLY DIFFERENCE IS, I REVIEW EVERYTHING I BUY, WHETHER THAT'S

THE ONLY DIFFERENCE IS, I REVIEW EVERYTHING I BUY, WHETHER THAT'S BEAUTY PRODUCTS, HOME-AND-GARDEN

EVERYTHING I BUY, WHETHER THAT'S BEAUTY PRODUCTS, HOME-AND-GARDEN

EVERYTHING I BUY, WHETHER THAT'S BEAUTY PRODUCTS, HOME-AND-GARDEN PRODUCTS, BOXING EQUIPMENT,

BEAUTY PRODUCTS, HOME-AND-GARDEN PRODUCTS, BOXING EQUIPMENT,

BEAUTY PRODUCTS, HOME-AND-GARDEN PRODUCTS, BOXING EQUIPMENT, SPORTS EQUIPMENT.

PRODUCTS, BOXING EQUIPMENT, SPORTS EQUIPMENT.

PRODUCTS, BOXING EQUIPMENT, SPORTS EQUIPMENT. I REVIEW IT.

SPORTS EQUIPMENT. I REVIEW IT.

SPORTS EQUIPMENT. I REVIEW IT. TO DATE, I'VE WRITTEN OVER 900

I REVIEW IT. TO DATE, I'VE WRITTEN OVER 900

I REVIEW IT. TO DATE, I'VE WRITTEN OVER 900 REVIEWS, AND THOSE REVIEWS HAVE

TO DATE, I'VE WRITTEN OVER 900 REVIEWS, AND THOSE REVIEWS HAVE

TO DATE, I'VE WRITTEN OVER 900 REVIEWS, AND THOSE REVIEWS HAVE BEEN READ BY OVER 1.4 MILLION

REVIEWS, AND THOSE REVIEWS HAVE BEEN READ BY OVER 1.4 MILLION

REVIEWS, AND THOSE REVIEWS HAVE BEEN READ BY OVER 1.4 MILLION PEOPLE.

BEEN READ BY OVER 1.4 MILLION PEOPLE.

BEEN READ BY OVER 1.4 MILLION PEOPLE. I'M A FAIRLY OPINIONATED PERSON,

PEOPLE. I'M A FAIRLY OPINIONATED PERSON,

PEOPLE. I'M A FAIRLY OPINIONATED PERSON, BUT IN SOCIAL SITUATIONS, I

I'M A FAIRLY OPINIONATED PERSON, BUT IN SOCIAL SITUATIONS, I

I'M A FAIRLY OPINIONATED PERSON, BUT IN SOCIAL SITUATIONS, I USUALLY KEEP THOSE OPINIONS TO

BUT IN SOCIAL SITUATIONS, I USUALLY KEEP THOSE OPINIONS TO

BUT IN SOCIAL SITUATIONS, I USUALLY KEEP THOSE OPINIONS TO MYSELF.

USUALLY KEEP THOSE OPINIONS TO MYSELF.

USUALLY KEEP THOSE OPINIONS TO MYSELF. WRITING REVIEWS FOR ME IS A

MYSELF. WRITING REVIEWS FOR ME IS A

MYSELF. WRITING REVIEWS FOR ME IS A GREAT WAY TO GET MY VOICE OUT

WRITING REVIEWS FOR ME IS A GREAT WAY TO GET MY VOICE OUT

WRITING REVIEWS FOR ME IS A GREAT WAY TO GET MY VOICE OUT THERE AND HEARD.

GREAT WAY TO GET MY VOICE OUT THERE AND HEARD.

GREAT WAY TO GET MY VOICE OUT THERE AND HEARD. CoverGirl SMOKY SHADOW BLAST --

THERE AND HEARD. CoverGirl SMOKY SHADOW BLAST --

THERE AND HEARD. CoverGirl SMOKY SHADOW BLAST -- CRAP!

CoverGirl SMOKY SHADOW BLAST -- CRAP!

CoverGirl SMOKY SHADOW BLAST -- CRAP! YOU KNOW, THE LOVELY

CRAP! YOU KNOW, THE LOVELY

CRAP! YOU KNOW, THE LOVELY DREW BARRYMORE AND ALL HER, YOU

YOU KNOW, THE LOVELY DREW BARRYMORE AND ALL HER, YOU

YOU KNOW, THE LOVELY DREW BARRYMORE AND ALL HER, YOU KNOW, FULL-PAGE ADS LOOKING --

DREW BARRYMORE AND ALL HER, YOU KNOW, FULL-PAGE ADS LOOKING --

DREW BARRYMORE AND ALL HER, YOU KNOW, FULL-PAGE ADS LOOKING -- THIS STUFF IS CRAP.

KNOW, FULL-PAGE ADS LOOKING -- THIS STUFF IS CRAP.

KNOW, FULL-PAGE ADS LOOKING -- THIS STUFF IS CRAP. IT WEARS OFF IN A MINUTE.

THIS STUFF IS CRAP. IT WEARS OFF IN A MINUTE.

THIS STUFF IS CRAP. IT WEARS OFF IN A MINUTE. WHEN I FIRST STARTED WRITING

IT WEARS OFF IN A MINUTE. WHEN I FIRST STARTED WRITING

IT WEARS OFF IN A MINUTE. WHEN I FIRST STARTED WRITING ONLINE REVIEWS, THEY WERE NOT

WHEN I FIRST STARTED WRITING ONLINE REVIEWS, THEY WERE NOT

WHEN I FIRST STARTED WRITING ONLINE REVIEWS, THEY WERE NOT THAT COMMON.

ONLINE REVIEWS, THEY WERE NOT THAT COMMON.

ONLINE REVIEWS, THEY WERE NOT THAT COMMON. TODAY, THAT'S REALLY CHANGED,

THAT COMMON. TODAY, THAT'S REALLY CHANGED,

THAT COMMON. TODAY, THAT'S REALLY CHANGED, AND I REALLY THINK VERY FEW

TODAY, THAT'S REALLY CHANGED, AND I REALLY THINK VERY FEW

TODAY, THAT'S REALLY CHANGED, AND I REALLY THINK VERY FEW PEOPLE BUY ANYTHING ANYMORE

AND I REALLY THINK VERY FEW PEOPLE BUY ANYTHING ANYMORE

AND I REALLY THINK VERY FEW PEOPLE BUY ANYTHING ANYMORE ONLINE WITHOUT AT LEAST CHECKING

PEOPLE BUY ANYTHING ANYMORE ONLINE WITHOUT AT LEAST CHECKING

PEOPLE BUY ANYTHING ANYMORE ONLINE WITHOUT AT LEAST CHECKING TO SEE WHAT PEOPLE ARE SAYING

ONLINE WITHOUT AT LEAST CHECKING TO SEE WHAT PEOPLE ARE SAYING

ONLINE WITHOUT AT LEAST CHECKING TO SEE WHAT PEOPLE ARE SAYING ABOUT IT.

TO SEE WHAT PEOPLE ARE SAYING ABOUT IT.

TO SEE WHAT PEOPLE ARE SAYING ABOUT IT. YOU WOULD THINK THAT COMPANIES

ABOUT IT. YOU WOULD THINK THAT COMPANIES

ABOUT IT. YOU WOULD THINK THAT COMPANIES KNOWING THEIR PRODUCTS ARE BEING

YOU WOULD THINK THAT COMPANIES KNOWING THEIR PRODUCTS ARE BEING

YOU WOULD THINK THAT COMPANIES KNOWING THEIR PRODUCTS ARE BEING REVIEWED AND TALKED ABOUT WOULD,

KNOWING THEIR PRODUCTS ARE BEING REVIEWED AND TALKED ABOUT WOULD,

KNOWING THEIR PRODUCTS ARE BEING REVIEWED AND TALKED ABOUT WOULD, YOU KNOW, ENCOURAGE THEM TO MAKE

REVIEWED AND TALKED ABOUT WOULD, YOU KNOW, ENCOURAGE THEM TO MAKE

REVIEWED AND TALKED ABOUT WOULD, YOU KNOW, ENCOURAGE THEM TO MAKE BETTER PRODUCTS.

YOU KNOW, ENCOURAGE THEM TO MAKE BETTER PRODUCTS.

YOU KNOW, ENCOURAGE THEM TO MAKE BETTER PRODUCTS. BUT, YOU KNOW, I DON'T THINK

BETTER PRODUCTS. BUT, YOU KNOW, I DON'T THINK

BETTER PRODUCTS. BUT, YOU KNOW, I DON'T THINK THAT'S NECESSARILY TRUE.

BUT, YOU KNOW, I DON'T THINK THAT'S NECESSARILY TRUE.

BUT, YOU KNOW, I DON'T THINK THAT'S NECESSARILY TRUE. I'M NOT SURE AT ALL THAT IT'S

THAT'S NECESSARILY TRUE. I'M NOT SURE AT ALL THAT IT'S

THAT'S NECESSARILY TRUE. I'M NOT SURE AT ALL THAT IT'S TRUE.

I'M NOT SURE AT ALL THAT IT'S TRUE.

I'M NOT SURE AT ALL THAT IT'S TRUE. THERE'S STILL A LOT OF CRAP OUT

TRUE. THERE'S STILL A LOT OF CRAP OUT

TRUE. THERE'S STILL A LOT OF CRAP OUT THERE, TRUST ME.

THERE'S STILL A LOT OF CRAP OUT THERE, TRUST ME.

THERE'S STILL A LOT OF CRAP OUT THERE, TRUST ME. >> YOU'RE WATCHING AN AD,

THERE, TRUST ME. >> YOU'RE WATCHING AN AD,

THERE, TRUST ME. >> YOU'RE WATCHING AN AD, CRAYOLA COLORED BUBBLES.

>> YOU'RE WATCHING AN AD, CRAYOLA COLORED BUBBLES.

>> YOU'RE WATCHING AN AD, CRAYOLA COLORED BUBBLES. IT LOOKS AWESOME.

CRAYOLA COLORED BUBBLES. IT LOOKS AWESOME.

CRAYOLA COLORED BUBBLES. IT LOOKS AWESOME. YOUR KID WOULD LOVE THIS.

IT LOOKS AWESOME. YOUR KID WOULD LOVE THIS.

IT LOOKS AWESOME. YOUR KID WOULD LOVE THIS. SO YOU GO ONLINE, YOU'RE ABOUT

YOUR KID WOULD LOVE THIS. SO YOU GO ONLINE, YOU'RE ABOUT

YOUR KID WOULD LOVE THIS. SO YOU GO ONLINE, YOU'RE ABOUT TO BUY, AND THEN...

SO YOU GO ONLINE, YOU'RE ABOUT TO BUY, AND THEN...

SO YOU GO ONLINE, YOU'RE ABOUT TO BUY, AND THEN... [ DRAMATIC MUSIC PLAYS ]

TO BUY, AND THEN... [ DRAMATIC MUSIC PLAYS ]

TO BUY, AND THEN... [ DRAMATIC MUSIC PLAYS ] ...YOU CAN'T MISS IT.

[ DRAMATIC MUSIC PLAYS ] ...YOU CAN'T MISS IT.

[ DRAMATIC MUSIC PLAYS ] ...YOU CAN'T MISS IT. IT'S INCHES FROM "ADD TO CART,"

...YOU CAN'T MISS IT. IT'S INCHES FROM "ADD TO CART,"

...YOU CAN'T MISS IT. IT'S INCHES FROM "ADD TO CART," AND IT'S BAD.

IT'S INCHES FROM "ADD TO CART," AND IT'S BAD.

IT'S INCHES FROM "ADD TO CART," AND IT'S BAD. [ STRAUSS' "BLUE DANUBE WALTZ"

AND IT'S BAD. [ STRAUSS' "BLUE DANUBE WALTZ"

AND IT'S BAD. [ STRAUSS' "BLUE DANUBE WALTZ" PLAYS ]

[ STRAUSS' "BLUE DANUBE WALTZ" PLAYS ]

PLAYS ]

>> EVERY SINGLE REVIEWER GAVE IT

>> EVERY SINGLE REVIEWER GAVE IT ONE STAR, BUT ONLY BECAUSE ZERO

>> EVERY SINGLE REVIEWER GAVE IT ONE STAR, BUT ONLY BECAUSE ZERO STARS IS NOT AN OPTION.

ONE STAR, BUT ONLY BECAUSE ZERO STARS IS NOT AN OPTION.

ONE STAR, BUT ONLY BECAUSE ZERO STARS IS NOT AN OPTION. IF THAT ISN'T ENOUGH, THEY'VE

STARS IS NOT AN OPTION. IF THAT ISN'T ENOUGH, THEY'VE

STARS IS NOT AN OPTION. IF THAT ISN'T ENOUGH, THEY'VE TAKEN PICTURES, AND THEY LOOK

IF THAT ISN'T ENOUGH, THEY'VE TAKEN PICTURES, AND THEY LOOK

IF THAT ISN'T ENOUGH, THEY'VE TAKEN PICTURES, AND THEY LOOK A LITTLE DIFFERENT THAN THE

TAKEN PICTURES, AND THEY LOOK A LITTLE DIFFERENT THAN THE

TAKEN PICTURES, AND THEY LOOK A LITTLE DIFFERENT THAN THE COMMERCIAL.

A LITTLE DIFFERENT THAN THE COMMERCIAL.

COMMERCIAL.

AND ALTHOUGH MOST PURCHASES ARE

AND ALTHOUGH MOST PURCHASES ARE STILL MADE IN STORES, THIS

AND ALTHOUGH MOST PURCHASES ARE STILL MADE IN STORES, THIS INFORMATION FOLLOWS US WHEREVER

STILL MADE IN STORES, THIS INFORMATION FOLLOWS US WHEREVER

STILL MADE IN STORES, THIS INFORMATION FOLLOWS US WHEREVER WE GO.

INFORMATION FOLLOWS US WHEREVER WE GO.

INFORMATION FOLLOWS US WHEREVER WE GO. MORE THAN 80% OF SMARTPHONE

WE GO. MORE THAN 80% OF SMARTPHONE

WE GO. MORE THAN 80% OF SMARTPHONE OWNERS HAVE USED THEIR DEVICE

MORE THAN 80% OF SMARTPHONE OWNERS HAVE USED THEIR DEVICE

MORE THAN 80% OF SMARTPHONE OWNERS HAVE USED THEIR DEVICE TO RESEARCH A PRODUCT.

OWNERS HAVE USED THEIR DEVICE TO RESEARCH A PRODUCT.

OWNERS HAVE USED THEIR DEVICE TO RESEARCH A PRODUCT. 90% OF CONSUMERS TRUST PEER

TO RESEARCH A PRODUCT. 90% OF CONSUMERS TRUST PEER

TO RESEARCH A PRODUCT. 90% OF CONSUMERS TRUST PEER REVIEWS.

90% OF CONSUMERS TRUST PEER REVIEWS.

90% OF CONSUMERS TRUST PEER REVIEWS. ONLY 20% TRUST ADVERTISING.

REVIEWS. ONLY 20% TRUST ADVERTISING.

ONLY 20% TRUST ADVERTISING.

>> WHAT CAN BRANDS LEARN FROM

>> WHAT CAN BRANDS LEARN FROM ME?

ME?

ME? I DON'T KNOW.

I DON'T KNOW.

I DON'T KNOW. YOU KNOW, FOR ME, IT'S STAYING

YOU KNOW, FOR ME, IT'S STAYING

YOU KNOW, FOR ME, IT'S STAYING TRUE TO MYSELF.

TRUE TO MYSELF.

I CAN REMEMBER COMING IN WHEN

I CAN REMEMBER COMING IN WHEN I FIRST GOT SIGNED UP WITH AN

I CAN REMEMBER COMING IN WHEN I FIRST GOT SIGNED UP WITH AN AGENT, AND IT WAS 12 SUITS

I FIRST GOT SIGNED UP WITH AN AGENT, AND IT WAS 12 SUITS

I FIRST GOT SIGNED UP WITH AN AGENT, AND IT WAS 12 SUITS AROUND THE TABLE, AND THEY WERE

AGENT, AND IT WAS 12 SUITS AROUND THE TABLE, AND THEY WERE

AGENT, AND IT WAS 12 SUITS AROUND THE TABLE, AND THEY WERE TRYING TO CREATE MY IMAGE.

AROUND THE TABLE, AND THEY WERE TRYING TO CREATE MY IMAGE.

AROUND THE TABLE, AND THEY WERE TRYING TO CREATE MY IMAGE. AND I THINK "THOSE" THAT HAVE

TRYING TO CREATE MY IMAGE. AND I THINK "THOSE" THAT HAVE

TRYING TO CREATE MY IMAGE. AND I THINK "THOSE" THAT HAVE THEIR IMAGE CREATED -- THEY

AND I THINK "THOSE" THAT HAVE THEIR IMAGE CREATED -- THEY

AND I THINK "THOSE" THAT HAVE THEIR IMAGE CREATED -- THEY NEVER NEVER LAST ALL THE WAY.

THEIR IMAGE CREATED -- THEY NEVER NEVER LAST ALL THE WAY.

THEIR IMAGE CREATED -- THEY NEVER NEVER LAST ALL THE WAY. AND I TOLD THEM FROM DAY ONE,

NEVER NEVER LAST ALL THE WAY. AND I TOLD THEM FROM DAY ONE,

NEVER NEVER LAST ALL THE WAY. AND I TOLD THEM FROM DAY ONE, IMAGE IS REALITY.

AND I TOLD THEM FROM DAY ONE, IMAGE IS REALITY.

AND I TOLD THEM FROM DAY ONE, IMAGE IS REALITY. WHAT YOU SEE IS WHAT YOU GET.

IMAGE IS REALITY. WHAT YOU SEE IS WHAT YOU GET.

IMAGE IS REALITY. WHAT YOU SEE IS WHAT YOU GET. >> OVER THE PAST DECADE,

WHAT YOU SEE IS WHAT YOU GET. >> OVER THE PAST DECADE,

WHAT YOU SEE IS WHAT YOU GET. >> OVER THE PAST DECADE, CONSUMERS HAVE CHANGED

>> OVER THE PAST DECADE, CONSUMERS HAVE CHANGED

>> OVER THE PAST DECADE, CONSUMERS HAVE CHANGED DRAMATICALLY, BUT ADVERTISING IS

CONSUMERS HAVE CHANGED DRAMATICALLY, BUT ADVERTISING IS

CONSUMERS HAVE CHANGED DRAMATICALLY, BUT ADVERTISING IS ALMOST EXACTLY THE SAME AS IT

DRAMATICALLY, BUT ADVERTISING IS ALMOST EXACTLY THE SAME AS IT

DRAMATICALLY, BUT ADVERTISING IS ALMOST EXACTLY THE SAME AS IT WAS 50 YEARS AGO.

ALMOST EXACTLY THE SAME AS IT WAS 50 YEARS AGO.

WAS 50 YEARS AGO.

DOLLARS HAVE SHIFTED ONLINE, BUT

DOLLARS HAVE SHIFTED ONLINE, BUT THE STRATEGIES REMAIN THE SAME.

THE STRATEGIES REMAIN THE SAME.

PRINT ADS BECAME BANNER ADS.

PRINT ADS BECAME BANNER ADS. JUNK MAIL BECAME SPAM.

PRINT ADS BECAME BANNER ADS. JUNK MAIL BECAME SPAM. 30-SECOND TV ADS BECAME

JUNK MAIL BECAME SPAM. 30-SECOND TV ADS BECAME

JUNK MAIL BECAME SPAM. 30-SECOND TV ADS BECAME 30-SECOND PREROLLS.

30-SECOND TV ADS BECAME 30-SECOND PREROLLS.

30-SECOND PREROLLS.

>> DISPLAY ADVERTISING PUT

>> DISPLAY ADVERTISING PUT BLINDERS ON A LOT OF DIGITAL

>> DISPLAY ADVERTISING PUT BLINDERS ON A LOT OF DIGITAL CREATIVITY THAT PROBABLY COULD

BLINDERS ON A LOT OF DIGITAL CREATIVITY THAT PROBABLY COULD

BLINDERS ON A LOT OF DIGITAL CREATIVITY THAT PROBABLY COULD HAVE HAPPENED OVER THE LAST

CREATIVITY THAT PROBABLY COULD HAVE HAPPENED OVER THE LAST

CREATIVITY THAT PROBABLY COULD HAVE HAPPENED OVER THE LAST DECADE, AND I THINK THAT IT MADE

HAVE HAPPENED OVER THE LAST DECADE, AND I THINK THAT IT MADE

HAVE HAPPENED OVER THE LAST DECADE, AND I THINK THAT IT MADE IT REALLY EASY FOR ORGANIZATIONS

DECADE, AND I THINK THAT IT MADE IT REALLY EASY FOR ORGANIZATIONS

DECADE, AND I THINK THAT IT MADE IT REALLY EASY FOR ORGANIZATIONS TO JUST SHIFT MONEY ON BALANCE

IT REALLY EASY FOR ORGANIZATIONS TO JUST SHIFT MONEY ON BALANCE

IT REALLY EASY FOR ORGANIZATIONS TO JUST SHIFT MONEY ON BALANCE SHEETS AND NOT HAVE TO THINK

TO JUST SHIFT MONEY ON BALANCE SHEETS AND NOT HAVE TO THINK

TO JUST SHIFT MONEY ON BALANCE SHEETS AND NOT HAVE TO THINK DIFFERENT.

SHEETS AND NOT HAVE TO THINK DIFFERENT.

SHEETS AND NOT HAVE TO THINK DIFFERENT. >> EVERYBODY IS RISK-AVERSE.

DIFFERENT. >> EVERYBODY IS RISK-AVERSE.

DIFFERENT. >> EVERYBODY IS RISK-AVERSE. THIS IS NOT

>> EVERYBODY IS RISK-AVERSE. THIS IS NOT

>> EVERYBODY IS RISK-AVERSE. THIS IS NOT ALCOHOLICS ANONYMOUS.

THIS IS NOT ALCOHOLICS ANONYMOUS.

THIS IS NOT ALCOHOLICS ANONYMOUS. THIS IS ADVERTISERS ANONYMOUS.

ALCOHOLICS ANONYMOUS. THIS IS ADVERTISERS ANONYMOUS.

ALCOHOLICS ANONYMOUS. THIS IS ADVERTISERS ANONYMOUS. WE ALL UNDERSTAND, BUT NONE OF

THIS IS ADVERTISERS ANONYMOUS. WE ALL UNDERSTAND, BUT NONE OF

THIS IS ADVERTISERS ANONYMOUS. WE ALL UNDERSTAND, BUT NONE OF US HAS GOT THE GUTS TO DO

WE ALL UNDERSTAND, BUT NONE OF US HAS GOT THE GUTS TO DO

WE ALL UNDERSTAND, BUT NONE OF US HAS GOT THE GUTS TO DO ANYTHING.

US HAS GOT THE GUTS TO DO ANYTHING.

US HAS GOT THE GUTS TO DO ANYTHING. >> WHY DO WE HAVE AFLAC...

ANYTHING. >> WHY DO WE HAVE AFLAC...

ANYTHING. >> WHY DO WE HAVE AFLAC... >> AFLAC!

>> WHY DO WE HAVE AFLAC... >> AFLAC!

>> WHY DO WE HAVE AFLAC... >> AFLAC! >> ...AND MAJOR MEDICAL?

>> AFLAC! >> ...AND MAJOR MEDICAL?

>> AFLAC! >> ...AND MAJOR MEDICAL? >> MAJOR MEDICAL, BO-O-Y!

>> ...AND MAJOR MEDICAL? >> MAJOR MEDICAL, BO-O-Y!

>> ...AND MAJOR MEDICAL? >> MAJOR MEDICAL, BO-O-Y! YEAH!

>> MAJOR MEDICAL, BO-O-Y! YEAH!

>> MAJOR MEDICAL, BO-O-Y! YEAH! >> [ BEATBOXING ]

YEAH! >> [ BEATBOXING ]

YEAH! >> [ BEATBOXING ] >> CHANGE IS DIFFICULT FOR ANY

>> [ BEATBOXING ] >> CHANGE IS DIFFICULT FOR ANY

>> [ BEATBOXING ] >> CHANGE IS DIFFICULT FOR ANY INDUSTRY.

>> CHANGE IS DIFFICULT FOR ANY INDUSTRY.

>> CHANGE IS DIFFICULT FOR ANY INDUSTRY. JUST ASK HEALTH-INSURANCE

INDUSTRY. JUST ASK HEALTH-INSURANCE

INDUSTRY. JUST ASK HEALTH-INSURANCE COMPANIES.

JUST ASK HEALTH-INSURANCE COMPANIES.

COMPANIES.

THEY'VE HAD AN IMAGE PROBLEM

THEY'VE HAD AN IMAGE PROBLEM FOR YEARS.

THEY'VE HAD AN IMAGE PROBLEM FOR YEARS. >> OUR HEALTHCARE DOLLARS

FOR YEARS. >> OUR HEALTHCARE DOLLARS

FOR YEARS. >> OUR HEALTHCARE DOLLARS CONTINUE TO BE POURED INTO

>> OUR HEALTHCARE DOLLARS CONTINUE TO BE POURED INTO

>> OUR HEALTHCARE DOLLARS CONTINUE TO BE POURED INTO THEIR PROFITS, BONUSES, AND

CONTINUE TO BE POURED INTO THEIR PROFITS, BONUSES, AND

CONTINUE TO BE POURED INTO THEIR PROFITS, BONUSES, AND ADMINISTRATIVE COSTS THAT DO

THEIR PROFITS, BONUSES, AND ADMINISTRATIVE COSTS THAT DO

THEIR PROFITS, BONUSES, AND ADMINISTRATIVE COSTS THAT DO NOTHING TO MAKE US HEALTHY,

ADMINISTRATIVE COSTS THAT DO NOTHING TO MAKE US HEALTHY,

ADMINISTRATIVE COSTS THAT DO NOTHING TO MAKE US HEALTHY, THAT OFTEN ACTUALLY GO TOWARD

NOTHING TO MAKE US HEALTHY, THAT OFTEN ACTUALLY GO TOWARD

NOTHING TO MAKE US HEALTHY, THAT OFTEN ACTUALLY GO TOWARD FIGURING OUT HOW TO AVOID

THAT OFTEN ACTUALLY GO TOWARD FIGURING OUT HOW TO AVOID

THAT OFTEN ACTUALLY GO TOWARD FIGURING OUT HOW TO AVOID COVERING PEOPLE.

FIGURING OUT HOW TO AVOID COVERING PEOPLE.

FIGURING OUT HOW TO AVOID COVERING PEOPLE. >> LIKE A SAFETY NET!

COVERING PEOPLE. >> LIKE A SAFETY NET!

COVERING PEOPLE. >> LIKE A SAFETY NET! >> SO, WHAT'S THE BEST WAY TO

>> LIKE A SAFETY NET! >> SO, WHAT'S THE BEST WAY TO

>> LIKE A SAFETY NET! >> SO, WHAT'S THE BEST WAY TO COMBAT THIS NEGATIVE IMAGE?

>> SO, WHAT'S THE BEST WAY TO COMBAT THIS NEGATIVE IMAGE?

>> SO, WHAT'S THE BEST WAY TO COMBAT THIS NEGATIVE IMAGE? TALKING ANIMALS.

COMBAT THIS NEGATIVE IMAGE? TALKING ANIMALS.

TALKING ANIMALS.

>> [ Nasally voice ] AFLAC.

>> [ Nasally voice ] AFLAC. [ Higher-pitched voice ] AFLAC.

>> [ Nasally voice ] AFLAC. [ Higher-pitched voice ] AFLAC. [ Deeper voice ] AFLAC.

[ Higher-pitched voice ] AFLAC. [ Deeper voice ] AFLAC.

[ Higher-pitched voice ] AFLAC. [ Deeper voice ] AFLAC. >> A LITTLE BIT MORE DUCK.

[ Deeper voice ] AFLAC. >> A LITTLE BIT MORE DUCK.

[ Deeper voice ] AFLAC. >> A LITTLE BIT MORE DUCK. >> MORE DUCK, LESS HUMAN?

>> A LITTLE BIT MORE DUCK. >> MORE DUCK, LESS HUMAN?

>> A LITTLE BIT MORE DUCK. >> MORE DUCK, LESS HUMAN? TOO HUMAN. YEAH, YEAH.

>> MORE DUCK, LESS HUMAN? TOO HUMAN. YEAH, YEAH.

>> MORE DUCK, LESS HUMAN? TOO HUMAN. YEAH, YEAH. >> TOO HUMAN.

TOO HUMAN. YEAH, YEAH. >> TOO HUMAN.

TOO HUMAN. YEAH, YEAH. >> TOO HUMAN. >> AND TO THROW YOURSELF INTO IT

>> TOO HUMAN. >> AND TO THROW YOURSELF INTO IT

>> TOO HUMAN. >> AND TO THROW YOURSELF INTO IT A LITTLE, JOEL.

>> AND TO THROW YOURSELF INTO IT A LITTLE, JOEL.

>> AND TO THROW YOURSELF INTO IT A LITTLE, JOEL. >> RIGHT, RIGHT.

A LITTLE, JOEL. >> RIGHT, RIGHT.

A LITTLE, JOEL. >> RIGHT, RIGHT. >> YOU'RE QUACKING.

>> RIGHT, RIGHT. >> YOU'RE QUACKING.

>> RIGHT, RIGHT. >> YOU'RE QUACKING. YOU'RE MOVING.

>> YOU'RE QUACKING. YOU'RE MOVING.

>> YOU'RE QUACKING. YOU'RE MOVING. IT'S, LIKE, BECOME THE DUCK.

YOU'RE MOVING. IT'S, LIKE, BECOME THE DUCK.

YOU'RE MOVING. IT'S, LIKE, BECOME THE DUCK. [ LOUD QUACKING ]

IT'S, LIKE, BECOME THE DUCK. [ LOUD QUACKING ]

IT'S, LIKE, BECOME THE DUCK. [ LOUD QUACKING ] START MAKING -- YOU, COME ON,

[ LOUD QUACKING ] START MAKING -- YOU, COME ON,

[ LOUD QUACKING ] START MAKING -- YOU, COME ON, NOW.

START MAKING -- YOU, COME ON, NOW.

START MAKING -- YOU, COME ON, NOW. >> THAT'S WHAT I'M

NOW. >> THAT'S WHAT I'M

NOW. >> THAT'S WHAT I'M EMBARRASSED --

>> THAT'S WHAT I'M EMBARRASSED --

>> THAT'S WHAT I'M EMBARRASSED -- [ Quacking ] AFLAC.

EMBARRASSED -- [ Quacking ] AFLAC.

EMBARRASSED -- [ Quacking ] AFLAC. >> YEAH!

[ Quacking ] AFLAC. >> YEAH!

[ Quacking ] AFLAC. >> YEAH! >> [ Quacking ] AFLAC.

>> YEAH! >> [ Quacking ] AFLAC.

>> YEAH! >> [ Quacking ] AFLAC. [ Deeper voice ] AFLAC.

>> [ Quacking ] AFLAC. [ Deeper voice ] AFLAC.

>> [ Quacking ] AFLAC. [ Deeper voice ] AFLAC. AFLAC!

[ Deeper voice ] AFLAC. AFLAC!

[ Deeper voice ] AFLAC. AFLAC! I TALKED TO THE C.E.O. OF AFLAC.

AFLAC! I TALKED TO THE C.E.O. OF AFLAC.

AFLAC! I TALKED TO THE C.E.O. OF AFLAC. I TALKED TO ALL THE P.R. PEOPLE

I TALKED TO THE C.E.O. OF AFLAC. I TALKED TO ALL THE P.R. PEOPLE

I TALKED TO THE C.E.O. OF AFLAC. I TALKED TO ALL THE P.R. PEOPLE AT AFLAC.

I TALKED TO ALL THE P.R. PEOPLE AT AFLAC.

I TALKED TO ALL THE P.R. PEOPLE AT AFLAC. I TRIED OUT TO BE THE AFLAC

AT AFLAC. I TRIED OUT TO BE THE AFLAC

AT AFLAC. I TRIED OUT TO BE THE AFLAC DUCK.

I TRIED OUT TO BE THE AFLAC DUCK.

I TRIED OUT TO BE THE AFLAC DUCK. I WROTE A COLUMN ABOUT IT.

DUCK. I WROTE A COLUMN ABOUT IT.

DUCK. I WROTE A COLUMN ABOUT IT. I STILL AM NOT SURE WHAT THEY

I WROTE A COLUMN ABOUT IT. I STILL AM NOT SURE WHAT THEY

I WROTE A COLUMN ABOUT IT. I STILL AM NOT SURE WHAT THEY DO.

I STILL AM NOT SURE WHAT THEY DO.

I STILL AM NOT SURE WHAT THEY DO. >> [ LOUD QUACKING ]

DO. >> [ LOUD QUACKING ]

DO. >> [ LOUD QUACKING ] >> THAT'S THE THING.

>> [ LOUD QUACKING ] >> THAT'S THE THING.

>> THAT'S THE THING.

I HAVE FARMERS.

I HAVE FARMERS. I DON'T KNOW WHY.

I HAVE FARMERS. I DON'T KNOW WHY. I DON'T KNOW WHAT THEIR AD IS.

I DON'T KNOW WHY. I DON'T KNOW WHAT THEIR AD IS.

I DON'T KNOW WHY. I DON'T KNOW WHAT THEIR AD IS. I CONFUSE FARMERS AND

I DON'T KNOW WHAT THEIR AD IS. I CONFUSE FARMERS AND

I DON'T KNOW WHAT THEIR AD IS. I CONFUSE FARMERS AND STATE FARM.

I CONFUSE FARMERS AND STATE FARM.

I CONFUSE FARMERS AND STATE FARM. THEY MAY BE THE SAME THING, BUT

STATE FARM. THEY MAY BE THE SAME THING, BUT

STATE FARM. THEY MAY BE THE SAME THING, BUT I THINK THEY'RE SEPARATE THINGS.

THEY MAY BE THE SAME THING, BUT I THINK THEY'RE SEPARATE THINGS.

THEY MAY BE THE SAME THING, BUT I THINK THEY'RE SEPARATE THINGS. WHY ARE THEY ALL INVOLVED IN

I THINK THEY'RE SEPARATE THINGS. WHY ARE THEY ALL INVOLVED IN

I THINK THEY'RE SEPARATE THINGS. WHY ARE THEY ALL INVOLVED IN FARMS?

WHY ARE THEY ALL INVOLVED IN FARMS?

WHY ARE THEY ALL INVOLVED IN FARMS? WHEN I WAS A KID AND I HAD TO

FARMS? WHEN I WAS A KID AND I HAD TO

FARMS? WHEN I WAS A KID AND I HAD TO SIT THROUGH THESE THINGS, I KNEW

WHEN I WAS A KID AND I HAD TO SIT THROUGH THESE THINGS, I KNEW

WHEN I WAS A KID AND I HAD TO SIT THROUGH THESE THINGS, I KNEW THE ADS.

SIT THROUGH THESE THINGS, I KNEW THE ADS.

SIT THROUGH THESE THINGS, I KNEW THE ADS. I KNEW THE JINGLES.

THE ADS. I KNEW THE JINGLES.

THE ADS. I KNEW THE JINGLES. I CAN SING YOU JINGLES FROM

I KNEW THE JINGLES. I CAN SING YOU JINGLES FROM

I KNEW THE JINGLES. I CAN SING YOU JINGLES FROM THE '70s AND EARLY '80s.

I CAN SING YOU JINGLES FROM THE '70s AND EARLY '80s.

THE '70s AND EARLY '80s.

NOW I TiVo THROUGH THEM SO

NOW I TiVo THROUGH THEM SO QUICKLY.

NOW I TiVo THROUGH THEM SO QUICKLY. I CLICK ON THAT "X" SO QUICKLY.

QUICKLY. I CLICK ON THAT "X" SO QUICKLY.

QUICKLY. I CLICK ON THAT "X" SO QUICKLY. THERE'S SO MUCH ADVERTISING.

I CLICK ON THAT "X" SO QUICKLY. THERE'S SO MUCH ADVERTISING.

I CLICK ON THAT "X" SO QUICKLY. THERE'S SO MUCH ADVERTISING. IT'S JUST A BLUR TO ME AT THIS

THERE'S SO MUCH ADVERTISING. IT'S JUST A BLUR TO ME AT THIS

THERE'S SO MUCH ADVERTISING. IT'S JUST A BLUR TO ME AT THIS POINT.

IT'S JUST A BLUR TO ME AT THIS POINT.

IT'S JUST A BLUR TO ME AT THIS POINT. >> ♪ I'M THROUGH WITH ROMANCE

POINT. >> ♪ I'M THROUGH WITH ROMANCE

POINT. >> ♪ I'M THROUGH WITH ROMANCE ♪ ♪ I'M THROUGH WITH LOVE

>> ♪ I'M THROUGH WITH ROMANCE ♪ ♪ I'M THROUGH WITH LOVE

>> ♪ I'M THROUGH WITH ROMANCE ♪ ♪ I'M THROUGH WITH LOVE ♪ >> I THINK ADVERTISING IS LESS

I'M THROUGH WITH LOVE ♪ >> I THINK ADVERTISING IS LESS

I'M THROUGH WITH LOVE ♪ >> I THINK ADVERTISING IS LESS EFFECTIVE THAN EVER BEFORE

>> I THINK ADVERTISING IS LESS EFFECTIVE THAN EVER BEFORE

>> I THINK ADVERTISING IS LESS EFFECTIVE THAN EVER BEFORE BECAUSE IT'S COMING AT YOU IN SO

EFFECTIVE THAN EVER BEFORE BECAUSE IT'S COMING AT YOU IN SO

EFFECTIVE THAN EVER BEFORE BECAUSE IT'S COMING AT YOU IN SO MANY DIFFERENT DIRECTIONS.

BECAUSE IT'S COMING AT YOU IN SO MANY DIFFERENT DIRECTIONS.

BECAUSE IT'S COMING AT YOU IN SO MANY DIFFERENT DIRECTIONS. IS THERE ANYWHERE I CAN LOOK

MANY DIFFERENT DIRECTIONS. IS THERE ANYWHERE I CAN LOOK

MANY DIFFERENT DIRECTIONS. IS THERE ANYWHERE I CAN LOOK THAT DOESN'T HAVE AN AD?

IS THERE ANYWHERE I CAN LOOK THAT DOESN'T HAVE AN AD?

IS THERE ANYWHERE I CAN LOOK THAT DOESN'T HAVE AN AD? >> TODAY'S CONSUMERS ARE EXPOSED

THAT DOESN'T HAVE AN AD? >> TODAY'S CONSUMERS ARE EXPOSED

THAT DOESN'T HAVE AN AD? >> TODAY'S CONSUMERS ARE EXPOSED TO 5,000 MARKETING MESSAGES PER

>> TODAY'S CONSUMERS ARE EXPOSED TO 5,000 MARKETING MESSAGES PER

>> TODAY'S CONSUMERS ARE EXPOSED TO 5,000 MARKETING MESSAGES PER DAY.

TO 5,000 MARKETING MESSAGES PER DAY.

TO 5,000 MARKETING MESSAGES PER DAY. THAT'S MORE THAN DOUBLE

DAY. THAT'S MORE THAN DOUBLE

DAY. THAT'S MORE THAN DOUBLE THE PREVIOUS GENERATION.

THAT'S MORE THAN DOUBLE THE PREVIOUS GENERATION.

THAT'S MORE THAN DOUBLE THE PREVIOUS GENERATION. THE ONLY THING CREEPIER THAN THE

THE PREVIOUS GENERATION. THE ONLY THING CREEPIER THAN THE

THE PREVIOUS GENERATION. THE ONLY THING CREEPIER THAN THE FACT THAT WE HAD A CAMERA IN THE

THE ONLY THING CREEPIER THAN THE FACT THAT WE HAD A CAMERA IN THE

THE ONLY THING CREEPIER THAN THE FACT THAT WE HAD A CAMERA IN THE BATHROOM IS THE FACT THAT

FACT THAT WE HAD A CAMERA IN THE BATHROOM IS THE FACT THAT

FACT THAT WE HAD A CAMERA IN THE BATHROOM IS THE FACT THAT SOMEBODY IS TRYING TO SELL US

BATHROOM IS THE FACT THAT SOMEBODY IS TRYING TO SELL US

BATHROOM IS THE FACT THAT SOMEBODY IS TRYING TO SELL US SOMETHING WHILE WE URINATE.

SOMEBODY IS TRYING TO SELL US SOMETHING WHILE WE URINATE.

SOMEBODY IS TRYING TO SELL US SOMETHING WHILE WE URINATE. >> THERE'S NOTHING WRONG IN

SOMETHING WHILE WE URINATE. >> THERE'S NOTHING WRONG IN

SOMETHING WHILE WE URINATE. >> THERE'S NOTHING WRONG IN MAKING A GREAT AD.

>> THERE'S NOTHING WRONG IN MAKING A GREAT AD.

>> THERE'S NOTHING WRONG IN MAKING A GREAT AD. ADS ARE WONDERFUL.

MAKING A GREAT AD. ADS ARE WONDERFUL.

MAKING A GREAT AD. ADS ARE WONDERFUL. WELL, WE HAVE MADE AN AD BE

ADS ARE WONDERFUL. WELL, WE HAVE MADE AN AD BE

ADS ARE WONDERFUL. WELL, WE HAVE MADE AN AD BE EVERYTHING.

WELL, WE HAVE MADE AN AD BE EVERYTHING.

WELL, WE HAVE MADE AN AD BE EVERYTHING. THE MOMENT YOU TRY TO MAKE IT

EVERYTHING. THE MOMENT YOU TRY TO MAKE IT

EVERYTHING. THE MOMENT YOU TRY TO MAKE IT EVERYTHING, IT ENDS UP BEING

THE MOMENT YOU TRY TO MAKE IT EVERYTHING, IT ENDS UP BEING

THE MOMENT YOU TRY TO MAKE IT EVERYTHING, IT ENDS UP BEING NOTHING.

EVERYTHING, IT ENDS UP BEING NOTHING.

EVERYTHING, IT ENDS UP BEING NOTHING. >> ADVERTISING HAS ALWAYS PLAYED

NOTHING. >> ADVERTISING HAS ALWAYS PLAYED

NOTHING. >> ADVERTISING HAS ALWAYS PLAYED AN ESSENTIAL ROLE IN HOW WE

>> ADVERTISING HAS ALWAYS PLAYED AN ESSENTIAL ROLE IN HOW WE

>> ADVERTISING HAS ALWAYS PLAYED AN ESSENTIAL ROLE IN HOW WE FUNCTION AS AN ECONOMY AND AS

AN ESSENTIAL ROLE IN HOW WE FUNCTION AS AN ECONOMY AND AS

AN ESSENTIAL ROLE IN HOW WE FUNCTION AS AN ECONOMY AND AS A SOCIETY.

FUNCTION AS AN ECONOMY AND AS A SOCIETY.

FUNCTION AS AN ECONOMY AND AS A SOCIETY. IT'S THE CONNECTION POINT

A SOCIETY. IT'S THE CONNECTION POINT

A SOCIETY. IT'S THE CONNECTION POINT BETWEEN CONSUMERS AND

IT'S THE CONNECTION POINT BETWEEN CONSUMERS AND

IT'S THE CONNECTION POINT BETWEEN CONSUMERS AND CORPORATIONS.

BETWEEN CONSUMERS AND CORPORATIONS.

BETWEEN CONSUMERS AND CORPORATIONS. BUT THE DEFINITION OF

CORPORATIONS. BUT THE DEFINITION OF

CORPORATIONS. BUT THE DEFINITION OF ADVERTISING HAS TO EVOLVE.

BUT THE DEFINITION OF ADVERTISING HAS TO EVOLVE.

BUT THE DEFINITION OF ADVERTISING HAS TO EVOLVE. COMPANIES HAVE TO SHIFT AWAY

ADVERTISING HAS TO EVOLVE. COMPANIES HAVE TO SHIFT AWAY

ADVERTISING HAS TO EVOLVE. COMPANIES HAVE TO SHIFT AWAY FROM JUST SAYING THEY'RE GREAT

COMPANIES HAVE TO SHIFT AWAY FROM JUST SAYING THEY'RE GREAT

COMPANIES HAVE TO SHIFT AWAY FROM JUST SAYING THEY'RE GREAT TO ACTUALLY BEING GREAT.

FROM JUST SAYING THEY'RE GREAT TO ACTUALLY BEING GREAT.

FROM JUST SAYING THEY'RE GREAT TO ACTUALLY BEING GREAT. >> BRANDS ARE JUST A COLLECTION

TO ACTUALLY BEING GREAT. >> BRANDS ARE JUST A COLLECTION

TO ACTUALLY BEING GREAT. >> BRANDS ARE JUST A COLLECTION OF EXPERIENCES.

>> BRANDS ARE JUST A COLLECTION OF EXPERIENCES.

>> BRANDS ARE JUST A COLLECTION OF EXPERIENCES. IT'S NOT ABOUT COMING UP WITH

OF EXPERIENCES. IT'S NOT ABOUT COMING UP WITH

OF EXPERIENCES. IT'S NOT ABOUT COMING UP WITH THIS BIG BRANDING CAMPAIGN

IT'S NOT ABOUT COMING UP WITH THIS BIG BRANDING CAMPAIGN

IT'S NOT ABOUT COMING UP WITH THIS BIG BRANDING CAMPAIGN NECESSARILY.

THIS BIG BRANDING CAMPAIGN NECESSARILY.

NECESSARILY.

IT'S ABOUT HOW YOU'RE CREATING

IT'S ABOUT HOW YOU'RE CREATING LOTS OF LITTLE EXPERIENCES,

IT'S ABOUT HOW YOU'RE CREATING LOTS OF LITTLE EXPERIENCES, SMALL EXPERIENCES, THAT ARE

LOTS OF LITTLE EXPERIENCES, SMALL EXPERIENCES, THAT ARE

LOTS OF LITTLE EXPERIENCES, SMALL EXPERIENCES, THAT ARE GONNA GET THEM WANTING TO COME

SMALL EXPERIENCES, THAT ARE GONNA GET THEM WANTING TO COME

SMALL EXPERIENCES, THAT ARE GONNA GET THEM WANTING TO COME BACK FOR MORE.

GONNA GET THEM WANTING TO COME BACK FOR MORE.

GONNA GET THEM WANTING TO COME BACK FOR MORE. AND SO IT HAS TO START SMALL.

BACK FOR MORE. AND SO IT HAS TO START SMALL.

BACK FOR MORE. AND SO IT HAS TO START SMALL. IT'S THESE SMALL STEPS THAT LEAD

AND SO IT HAS TO START SMALL. IT'S THESE SMALL STEPS THAT LEAD

AND SO IT HAS TO START SMALL. IT'S THESE SMALL STEPS THAT LEAD TO MUCH LARGER SETS OF

IT'S THESE SMALL STEPS THAT LEAD TO MUCH LARGER SETS OF

IT'S THESE SMALL STEPS THAT LEAD TO MUCH LARGER SETS OF EXPERIENCES THAT THEN BUILD

TO MUCH LARGER SETS OF EXPERIENCES THAT THEN BUILD

TO MUCH LARGER SETS OF EXPERIENCES THAT THEN BUILD THE BRAND FROM THE BOTTOM UP.

EXPERIENCES THAT THEN BUILD THE BRAND FROM THE BOTTOM UP.

EXPERIENCES THAT THEN BUILD THE BRAND FROM THE BOTTOM UP. IT'S NOT FROM THE TOP DOWN.

THE BRAND FROM THE BOTTOM UP. IT'S NOT FROM THE TOP DOWN.

THE BRAND FROM THE BOTTOM UP. IT'S NOT FROM THE TOP DOWN. >> THERE'S ALWAYS GOING TO BE

IT'S NOT FROM THE TOP DOWN. >> THERE'S ALWAYS GOING TO BE

IT'S NOT FROM THE TOP DOWN. >> THERE'S ALWAYS GOING TO BE A PLACE FOR FUNNY, CREATIVE,

>> THERE'S ALWAYS GOING TO BE A PLACE FOR FUNNY, CREATIVE,

>> THERE'S ALWAYS GOING TO BE A PLACE FOR FUNNY, CREATIVE, EMOTIONALLY ENGAGING ADS.

A PLACE FOR FUNNY, CREATIVE, EMOTIONALLY ENGAGING ADS.

A PLACE FOR FUNNY, CREATIVE, EMOTIONALLY ENGAGING ADS. BUT WHAT IF ADVERTISING CAN BE

EMOTIONALLY ENGAGING ADS. BUT WHAT IF ADVERTISING CAN BE

EMOTIONALLY ENGAGING ADS. BUT WHAT IF ADVERTISING CAN BE MORE THAN JUST ADS?

BUT WHAT IF ADVERTISING CAN BE MORE THAN JUST ADS?

MORE THAN JUST ADS?

WHAT IF DELIVERING BETTER

WHAT IF DELIVERING BETTER PRODUCTS AND SERVICES IS A FORM

WHAT IF DELIVERING BETTER PRODUCTS AND SERVICES IS A FORM OF ADVERTISING?

PRODUCTS AND SERVICES IS A FORM OF ADVERTISING?

PRODUCTS AND SERVICES IS A FORM OF ADVERTISING? WHAT IF, INSTEAD OF TELLING

OF ADVERTISING? WHAT IF, INSTEAD OF TELLING

OF ADVERTISING? WHAT IF, INSTEAD OF TELLING FICTIONAL STORIES, ADVERTISING

WHAT IF, INSTEAD OF TELLING FICTIONAL STORIES, ADVERTISING

WHAT IF, INSTEAD OF TELLING FICTIONAL STORIES, ADVERTISING CAN HELP COMPANIES BE MORE

FICTIONAL STORIES, ADVERTISING CAN HELP COMPANIES BE MORE

FICTIONAL STORIES, ADVERTISING CAN HELP COMPANIES BE MORE TRANSPARENT...

CAN HELP COMPANIES BE MORE TRANSPARENT...

CAN HELP COMPANIES BE MORE TRANSPARENT... OR MORE SOCIALLY RESPONSIBLE...

TRANSPARENT... OR MORE SOCIALLY RESPONSIBLE...

TRANSPARENT... OR MORE SOCIALLY RESPONSIBLE... OR JUST MORE HELPFUL?

OR MORE SOCIALLY RESPONSIBLE... OR JUST MORE HELPFUL?

OR MORE SOCIALLY RESPONSIBLE... OR JUST MORE HELPFUL? WHAT IF ADVERTISING IS ABOUT

OR JUST MORE HELPFUL? WHAT IF ADVERTISING IS ABOUT

OR JUST MORE HELPFUL? WHAT IF ADVERTISING IS ABOUT MAKING YOUR CUSTOMERS HAPPY?

WHAT IF ADVERTISING IS ABOUT MAKING YOUR CUSTOMERS HAPPY?

WHAT IF ADVERTISING IS ABOUT MAKING YOUR CUSTOMERS HAPPY? CORPORATIONS AT THEIR WORST HAVE

MAKING YOUR CUSTOMERS HAPPY? CORPORATIONS AT THEIR WORST HAVE

MAKING YOUR CUSTOMERS HAPPY? CORPORATIONS AT THEIR WORST HAVE WREAKED HAVOC ON OUR PLANET, BUT

CORPORATIONS AT THEIR WORST HAVE WREAKED HAVOC ON OUR PLANET, BUT

CORPORATIONS AT THEIR WORST HAVE WREAKED HAVOC ON OUR PLANET, BUT AT THEIR BEST, THEY INNOVATE,

WREAKED HAVOC ON OUR PLANET, BUT AT THEIR BEST, THEY INNOVATE,

WREAKED HAVOC ON OUR PLANET, BUT AT THEIR BEST, THEY INNOVATE, THEY BUILD, THEY MOVE THE WORLD

AT THEIR BEST, THEY INNOVATE, THEY BUILD, THEY MOVE THE WORLD

AT THEIR BEST, THEY INNOVATE, THEY BUILD, THEY MOVE THE WORLD FORWARD.

THEY BUILD, THEY MOVE THE WORLD FORWARD.

THEY BUILD, THEY MOVE THE WORLD FORWARD. WHAT IF ADVERTISING COULD HELP

FORWARD. WHAT IF ADVERTISING COULD HELP

FORWARD. WHAT IF ADVERTISING COULD HELP MAKE CORPORATIONS BETTER?

WHAT IF ADVERTISING COULD HELP MAKE CORPORATIONS BETTER?

WHAT IF ADVERTISING COULD HELP MAKE CORPORATIONS BETTER? >> THERE IS SUCH A THING AS

MAKE CORPORATIONS BETTER? >> THERE IS SUCH A THING AS

MAKE CORPORATIONS BETTER? >> THERE IS SUCH A THING AS TRUTH IN ADVERTISING, AND REALLY

>> THERE IS SUCH A THING AS TRUTH IN ADVERTISING, AND REALLY

>> THERE IS SUCH A THING AS TRUTH IN ADVERTISING, AND REALLY GOOD ADVERTISING CAN PUT SUCH

TRUTH IN ADVERTISING, AND REALLY GOOD ADVERTISING CAN PUT SUCH

TRUTH IN ADVERTISING, AND REALLY GOOD ADVERTISING CAN PUT SUCH A SPOTLIGHT ON A BRAND THAT IT

GOOD ADVERTISING CAN PUT SUCH A SPOTLIGHT ON A BRAND THAT IT

GOOD ADVERTISING CAN PUT SUCH A SPOTLIGHT ON A BRAND THAT IT SORT OF CAN FORCE THEM TO TRY

A SPOTLIGHT ON A BRAND THAT IT SORT OF CAN FORCE THEM TO TRY

A SPOTLIGHT ON A BRAND THAT IT SORT OF CAN FORCE THEM TO TRY TO BE MORE HONEST OR MORE

SORT OF CAN FORCE THEM TO TRY TO BE MORE HONEST OR MORE

SORT OF CAN FORCE THEM TO TRY TO BE MORE HONEST OR MORE RESPONSIBLE.

TO BE MORE HONEST OR MORE RESPONSIBLE.

TO BE MORE HONEST OR MORE RESPONSIBLE. >> ADVERTISING IS GOING TO

RESPONSIBLE. >> ADVERTISING IS GOING TO

RESPONSIBLE. >> ADVERTISING IS GOING TO CHANGE, BECAUSE WE ARE GOING TO

>> ADVERTISING IS GOING TO CHANGE, BECAUSE WE ARE GOING TO

>> ADVERTISING IS GOING TO CHANGE, BECAUSE WE ARE GOING TO BECOME PART OF THE CONSUMERS'

CHANGE, BECAUSE WE ARE GOING TO BECOME PART OF THE CONSUMERS'

CHANGE, BECAUSE WE ARE GOING TO BECOME PART OF THE CONSUMERS' EXPERIENCE, ONE THEY LOOK

BECOME PART OF THE CONSUMERS' EXPERIENCE, ONE THEY LOOK

BECOME PART OF THE CONSUMERS' EXPERIENCE, ONE THEY LOOK FORWARD TO...

EXPERIENCE, ONE THEY LOOK FORWARD TO...

EXPERIENCE, ONE THEY LOOK FORWARD TO... EXPERIENCES THEY WANT TO BE

FORWARD TO... EXPERIENCES THEY WANT TO BE

FORWARD TO... EXPERIENCES THEY WANT TO BE A PART OF, THAT THEY WANT TO

EXPERIENCES THEY WANT TO BE A PART OF, THAT THEY WANT TO

EXPERIENCES THEY WANT TO BE A PART OF, THAT THEY WANT TO REMEMBER.

A PART OF, THAT THEY WANT TO REMEMBER.

A PART OF, THAT THEY WANT TO REMEMBER. AND THAT IS WHAT YOU STRIVE FOR.

REMEMBER. AND THAT IS WHAT YOU STRIVE FOR.

REMEMBER. AND THAT IS WHAT YOU STRIVE FOR. THAT IS WHERE ADVERTISING WILL

AND THAT IS WHAT YOU STRIVE FOR. THAT IS WHERE ADVERTISING WILL

AND THAT IS WHAT YOU STRIVE FOR. THAT IS WHERE ADVERTISING WILL BE WHEN WE LOOK BACK AND SAY

THAT IS WHERE ADVERTISING WILL BE WHEN WE LOOK BACK AND SAY

THAT IS WHERE ADVERTISING WILL BE WHEN WE LOOK BACK AND SAY [CHUCKLES] "THEY USED TO DO

BE WHEN WE LOOK BACK AND SAY [CHUCKLES] "THEY USED TO DO

BE WHEN WE LOOK BACK AND SAY [CHUCKLES] "THEY USED TO DO ADVERTISING IN THOSE OLD DAYS."

[CHUCKLES] "THEY USED TO DO ADVERTISING IN THOSE OLD DAYS."

[CHUCKLES] "THEY USED TO DO ADVERTISING IN THOSE OLD DAYS." >> IF YOU DRIVE PEOPLE TO A

ADVERTISING IN THOSE OLD DAYS." >> IF YOU DRIVE PEOPLE TO A

ADVERTISING IN THOSE OLD DAYS." >> IF YOU DRIVE PEOPLE TO A WEBSITE WHERE THEY CAN GIVE A

>> IF YOU DRIVE PEOPLE TO A WEBSITE WHERE THEY CAN GIVE A

>> IF YOU DRIVE PEOPLE TO A WEBSITE WHERE THEY CAN GIVE A SUBSERVIENT CHICKEN ORDERS IN A

WEBSITE WHERE THEY CAN GIVE A SUBSERVIENT CHICKEN ORDERS IN A

WEBSITE WHERE THEY CAN GIVE A SUBSERVIENT CHICKEN ORDERS IN A REALLY KIND OF SEAMY LIVING ROOM

SUBSERVIENT CHICKEN ORDERS IN A REALLY KIND OF SEAMY LIVING ROOM

SUBSERVIENT CHICKEN ORDERS IN A REALLY KIND OF SEAMY LIVING ROOM THAT LOOKS LIKE A LOW-QUALITY

REALLY KIND OF SEAMY LIVING ROOM THAT LOOKS LIKE A LOW-QUALITY

REALLY KIND OF SEAMY LIVING ROOM THAT LOOKS LIKE A LOW-QUALITY PORN FILM, PEOPLE ARE GONNA BE

THAT LOOKS LIKE A LOW-QUALITY PORN FILM, PEOPLE ARE GONNA BE

THAT LOOKS LIKE A LOW-QUALITY PORN FILM, PEOPLE ARE GONNA BE INTERESTED!

PORN FILM, PEOPLE ARE GONNA BE INTERESTED!

INTERESTED!

>> FOR 20 YEARS, ALEX BOGUSKY

>> FOR 20 YEARS, ALEX BOGUSKY WAS ADVERTISING'S MOST GIFTED

>> FOR 20 YEARS, ALEX BOGUSKY WAS ADVERTISING'S MOST GIFTED STORYTELLER.

WAS ADVERTISING'S MOST GIFTED STORYTELLER.

WAS ADVERTISING'S MOST GIFTED STORYTELLER. >> I'M A PC.

STORYTELLER. >> I'M A PC.

STORYTELLER. >> I'M A PC. >> I'M A PC, TOO.

>> I'M A PC. >> I'M A PC, TOO.

>> I'M A PC. >> I'M A PC, TOO. >> ♪ KISS MY MONEYMAKER

>> I'M A PC, TOO. >> ♪ KISS MY MONEYMAKER

>> I'M A PC, TOO. >> ♪ KISS MY MONEYMAKER ♪ >> YOU KNOW WHAT ELSE IS COOL

>> ♪ KISS MY MONEYMAKER ♪ >> YOU KNOW WHAT ELSE IS COOL

>> ♪ KISS MY MONEYMAKER ♪ >> YOU KNOW WHAT ELSE IS COOL ABOUT BEING A MANNEQUIN?

>> YOU KNOW WHAT ELSE IS COOL ABOUT BEING A MANNEQUIN?

>> YOU KNOW WHAT ELSE IS COOL ABOUT BEING A MANNEQUIN? WE CAN TWIST OUR HEADS AROUND TO

ABOUT BEING A MANNEQUIN? WE CAN TWIST OUR HEADS AROUND TO

ABOUT BEING A MANNEQUIN? WE CAN TWIST OUR HEADS AROUND TO CHECK OUT OUR BUTTS.

WE CAN TWIST OUR HEADS AROUND TO CHECK OUT OUR BUTTS.

WE CAN TWIST OUR HEADS AROUND TO CHECK OUT OUR BUTTS. >> THE STORIES HE TOLD WERE

CHECK OUT OUR BUTTS. >> THE STORIES HE TOLD WERE

CHECK OUT OUR BUTTS. >> THE STORIES HE TOLD WERE FUNNY, IRREVERENT, IRONIC.

>> THE STORIES HE TOLD WERE FUNNY, IRREVERENT, IRONIC.

>> THE STORIES HE TOLD WERE FUNNY, IRREVERENT, IRONIC. HIS OWN STORY WAS MORE

FUNNY, IRREVERENT, IRONIC. HIS OWN STORY WAS MORE

FUNNY, IRREVERENT, IRONIC. HIS OWN STORY WAS MORE STRAIGHTFORWARD.

HIS OWN STORY WAS MORE STRAIGHTFORWARD.

HIS OWN STORY WAS MORE STRAIGHTFORWARD. HE SIMPLY DOMINATED THE

STRAIGHTFORWARD. HE SIMPLY DOMINATED THE

STRAIGHTFORWARD. HE SIMPLY DOMINATED THE INDUSTRY, TRANSFORMING A SMALL

HE SIMPLY DOMINATED THE INDUSTRY, TRANSFORMING A SMALL

HE SIMPLY DOMINATED THE INDUSTRY, TRANSFORMING A SMALL AGENCY IN MIAMI INTO THE TOP

INDUSTRY, TRANSFORMING A SMALL AGENCY IN MIAMI INTO THE TOP

INDUSTRY, TRANSFORMING A SMALL AGENCY IN MIAMI INTO THE TOP CREATIVE SHOP IN THE WORLD.

AGENCY IN MIAMI INTO THE TOP CREATIVE SHOP IN THE WORLD.

AGENCY IN MIAMI INTO THE TOP CREATIVE SHOP IN THE WORLD. THEY WON AGENCY OF THE YEAR

CREATIVE SHOP IN THE WORLD. THEY WON AGENCY OF THE YEAR

CREATIVE SHOP IN THE WORLD. THEY WON AGENCY OF THE YEAR 13 TIMES, AND ALEX WAS AWARDED

THEY WON AGENCY OF THE YEAR 13 TIMES, AND ALEX WAS AWARDED

THEY WON AGENCY OF THE YEAR 13 TIMES, AND ALEX WAS AWARDED CREATIVE DIRECTOR OF THE DECADE.

13 TIMES, AND ALEX WAS AWARDED CREATIVE DIRECTOR OF THE DECADE.

13 TIMES, AND ALEX WAS AWARDED CREATIVE DIRECTOR OF THE DECADE. AND THAT'S WHERE THE STORY TAKES

CREATIVE DIRECTOR OF THE DECADE. AND THAT'S WHERE THE STORY TAKES

CREATIVE DIRECTOR OF THE DECADE. AND THAT'S WHERE THE STORY TAKES A TURN.

AND THAT'S WHERE THE STORY TAKES A TURN.

AND THAT'S WHERE THE STORY TAKES A TURN. HE STARTED SAYING STUFF LIKE...

A TURN. HE STARTED SAYING STUFF LIKE...

A TURN. HE STARTED SAYING STUFF LIKE... >> A FUNDAMENTALIST CAPITALIST

HE STARTED SAYING STUFF LIKE... >> A FUNDAMENTALIST CAPITALIST

HE STARTED SAYING STUFF LIKE... >> A FUNDAMENTALIST CAPITALIST IS AS DANGEROUS AS ANY OTHER

>> A FUNDAMENTALIST CAPITALIST IS AS DANGEROUS AS ANY OTHER

>> A FUNDAMENTALIST CAPITALIST IS AS DANGEROUS AS ANY OTHER KIND OF FUNDAMENTALIST.

IS AS DANGEROUS AS ANY OTHER KIND OF FUNDAMENTALIST.

IS AS DANGEROUS AS ANY OTHER KIND OF FUNDAMENTALIST. >> ...AND...

KIND OF FUNDAMENTALIST. >> ...AND...

KIND OF FUNDAMENTALIST. >> ...AND... >> THE PEOPLE THAT GRAVITATE

>> ...AND... >> THE PEOPLE THAT GRAVITATE

>> ...AND... >> THE PEOPLE THAT GRAVITATE TOWARDS ADVERTISING TO CHILDREN,

>> THE PEOPLE THAT GRAVITATE TOWARDS ADVERTISING TO CHILDREN,

>> THE PEOPLE THAT GRAVITATE TOWARDS ADVERTISING TO CHILDREN, SOMEONE SAID IT'S SORT OF LIKE

TOWARDS ADVERTISING TO CHILDREN, SOMEONE SAID IT'S SORT OF LIKE

TOWARDS ADVERTISING TO CHILDREN, SOMEONE SAID IT'S SORT OF LIKE PEDOPHILIA, YOU KNOW, THAT IT'S

SOMEONE SAID IT'S SORT OF LIKE PEDOPHILIA, YOU KNOW, THAT IT'S

SOMEONE SAID IT'S SORT OF LIKE PEDOPHILIA, YOU KNOW, THAT IT'S JUST UNNATURAL.

PEDOPHILIA, YOU KNOW, THAT IT'S JUST UNNATURAL.

PEDOPHILIA, YOU KNOW, THAT IT'S JUST UNNATURAL. >> HE WROTE A BOOK ABOUT

JUST UNNATURAL. >> HE WROTE A BOOK ABOUT

JUST UNNATURAL. >> HE WROTE A BOOK ABOUT AMERICA'S UNHEALTHY OBSESSION

>> HE WROTE A BOOK ABOUT AMERICA'S UNHEALTHY OBSESSION

>> HE WROTE A BOOK ABOUT AMERICA'S UNHEALTHY OBSESSION WITH OVERSIZED MEALS -- THIS

AMERICA'S UNHEALTHY OBSESSION WITH OVERSIZED MEALS -- THIS

AMERICA'S UNHEALTHY OBSESSION WITH OVERSIZED MEALS -- THIS COMING FROM THE MAN WHO HELPED

WITH OVERSIZED MEALS -- THIS COMING FROM THE MAN WHO HELPED

WITH OVERSIZED MEALS -- THIS COMING FROM THE MAN WHO HELPED CREATE THIS AD.

COMING FROM THE MAN WHO HELPED CREATE THIS AD.

COMING FROM THE MAN WHO HELPED CREATE THIS AD. >> ♪ EAT LIKE SNAKE

CREATE THIS AD. >> ♪ EAT LIKE SNAKE

CREATE THIS AD. >> ♪ EAT LIKE SNAKE ♪ ♪ EAT IT, EAT IT

>> ♪ EAT LIKE SNAKE ♪ ♪ EAT IT, EAT IT

>> ♪ EAT LIKE SNAKE ♪ ♪ EAT IT, EAT IT ♪ >> AIEEE!

EAT IT, EAT IT ♪ >> AIEEE!

EAT IT, EAT IT ♪ >> AIEEE! THE BURGER KING TRIPLE WHOPPER!

>> AIEEE! THE BURGER KING TRIPLE WHOPPER!

>> AIEEE! THE BURGER KING TRIPLE WHOPPER! EAT LIKE A SNAKE!

THE BURGER KING TRIPLE WHOPPER! EAT LIKE A SNAKE!

EAT LIKE A SNAKE!

>> THE CONVERSATIONS THAT I

>> THE CONVERSATIONS THAT I WOULD HAVE WITH MY CLIENTS

>> THE CONVERSATIONS THAT I WOULD HAVE WITH MY CLIENTS AT REALLY BIG CORPORATIONS --

WOULD HAVE WITH MY CLIENTS AT REALLY BIG CORPORATIONS --

WOULD HAVE WITH MY CLIENTS AT REALLY BIG CORPORATIONS -- THEY JUST SEEMED FALSE.

AT REALLY BIG CORPORATIONS -- THEY JUST SEEMED FALSE.

THEY JUST SEEMED FALSE.

YOU DIDN'T WANT TO HAVE ANY MORE

YOU DIDN'T WANT TO HAVE ANY MORE FAKE CONVERSATIONS, I GUESS.

YOU DIDN'T WANT TO HAVE ANY MORE FAKE CONVERSATIONS, I GUESS. I WAS DONE.

FAKE CONVERSATIONS, I GUESS. I WAS DONE.

FAKE CONVERSATIONS, I GUESS. I WAS DONE. >> AT THE AGE OF 46 AND AT THE

I WAS DONE. >> AT THE AGE OF 46 AND AT THE

I WAS DONE. >> AT THE AGE OF 46 AND AT THE HEIGHT OF HIS CAREER, ALEX QUIT

>> AT THE AGE OF 46 AND AT THE HEIGHT OF HIS CAREER, ALEX QUIT

>> AT THE AGE OF 46 AND AT THE HEIGHT OF HIS CAREER, ALEX QUIT THE ADVERTISING INDUSTRY.

HEIGHT OF HIS CAREER, ALEX QUIT THE ADVERTISING INDUSTRY.

THE ADVERTISING INDUSTRY.

GREENSBORO, ALABAMA, IS ONE OF

GREENSBORO, ALABAMA, IS ONE OF THE POOREST SMALL TOWNS IN

GREENSBORO, ALABAMA, IS ONE OF THE POOREST SMALL TOWNS IN AMERICA.

THE POOREST SMALL TOWNS IN AMERICA.

THE POOREST SMALL TOWNS IN AMERICA. >> CAPITALISM'S IN CRISIS.

AMERICA. >> CAPITALISM'S IN CRISIS.

AMERICA. >> CAPITALISM'S IN CRISIS. WE DON'T HAVE TO LOOK VERY FAR

>> CAPITALISM'S IN CRISIS. WE DON'T HAVE TO LOOK VERY FAR

>> CAPITALISM'S IN CRISIS. WE DON'T HAVE TO LOOK VERY FAR AROUND.

WE DON'T HAVE TO LOOK VERY FAR AROUND.

WE DON'T HAVE TO LOOK VERY FAR AROUND. I MEAN, YOU CAN LOOK IN THIS

AROUND. I MEAN, YOU CAN LOOK IN THIS

AROUND. I MEAN, YOU CAN LOOK IN THIS TOWN, AND THERE'S CRISIS, AND

I MEAN, YOU CAN LOOK IN THIS TOWN, AND THERE'S CRISIS, AND

I MEAN, YOU CAN LOOK IN THIS TOWN, AND THERE'S CRISIS, AND IT'S BEEN AROUND FOR A WHILE.

TOWN, AND THERE'S CRISIS, AND IT'S BEEN AROUND FOR A WHILE.

TOWN, AND THERE'S CRISIS, AND IT'S BEEN AROUND FOR A WHILE. YOU LOOK AT MIDDLE-CLASS

IT'S BEEN AROUND FOR A WHILE. YOU LOOK AT MIDDLE-CLASS

IT'S BEEN AROUND FOR A WHILE. YOU LOOK AT MIDDLE-CLASS AMERICA, THEY GOT HAMMERED.

YOU LOOK AT MIDDLE-CLASS AMERICA, THEY GOT HAMMERED.

AMERICA, THEY GOT HAMMERED.

IT'S REALLY IMPORTANT IF YOU'RE

IT'S REALLY IMPORTANT IF YOU'RE GOING TO INNOVATE ON CORPORATE

IT'S REALLY IMPORTANT IF YOU'RE GOING TO INNOVATE ON CORPORATE CULTURE TO GET PRETTY FAR FROM

GOING TO INNOVATE ON CORPORATE CULTURE TO GET PRETTY FAR FROM

GOING TO INNOVATE ON CORPORATE CULTURE TO GET PRETTY FAR FROM CORPORATE CULTURE.

CULTURE TO GET PRETTY FAR FROM CORPORATE CULTURE.

CORPORATE CULTURE.

WE'RE HERE BECAUSE WE WANT TO

WE'RE HERE BECAUSE WE WANT TO START A NEW KIND OF BICYCLE

WE'RE HERE BECAUSE WE WANT TO START A NEW KIND OF BICYCLE COMPANY.

START A NEW KIND OF BICYCLE COMPANY.

START A NEW KIND OF BICYCLE COMPANY. IT'S A BAMBOO BICYCLE COMPANY.

COMPANY. IT'S A BAMBOO BICYCLE COMPANY.

COMPANY. IT'S A BAMBOO BICYCLE COMPANY. THESE BIKES LAST LONGER THAN

IT'S A BAMBOO BICYCLE COMPANY. THESE BIKES LAST LONGER THAN

IT'S A BAMBOO BICYCLE COMPANY. THESE BIKES LAST LONGER THAN STEEL AND ALUMINUM BIKES.

THESE BIKES LAST LONGER THAN STEEL AND ALUMINUM BIKES.

THESE BIKES LAST LONGER THAN STEEL AND ALUMINUM BIKES. A STAND OF BAMBOO SEQUESTERS

STEEL AND ALUMINUM BIKES. A STAND OF BAMBOO SEQUESTERS

STEEL AND ALUMINUM BIKES. A STAND OF BAMBOO SEQUESTERS MORE CO2 THAN ANY OTHER BIOMASS.

A STAND OF BAMBOO SEQUESTERS MORE CO2 THAN ANY OTHER BIOMASS.

A STAND OF BAMBOO SEQUESTERS MORE CO2 THAN ANY OTHER BIOMASS. THERE'S A LOT OF ENERGY AROUND

MORE CO2 THAN ANY OTHER BIOMASS. THERE'S A LOT OF ENERGY AROUND

MORE CO2 THAN ANY OTHER BIOMASS. THERE'S A LOT OF ENERGY AROUND BRINGING IT TO ALABAMA AS A CASH

THERE'S A LOT OF ENERGY AROUND BRINGING IT TO ALABAMA AS A CASH

THERE'S A LOT OF ENERGY AROUND BRINGING IT TO ALABAMA AS A CASH CROP.

BRINGING IT TO ALABAMA AS A CASH CROP.

BRINGING IT TO ALABAMA AS A CASH CROP. >> HALF THE KIDS IN GREENSBORO

CROP. >> HALF THE KIDS IN GREENSBORO

CROP. >> HALF THE KIDS IN GREENSBORO GROW UP IN POVERTY.

>> HALF THE KIDS IN GREENSBORO GROW UP IN POVERTY.

>> HALF THE KIDS IN GREENSBORO GROW UP IN POVERTY. IN A TOWN OF LESS THAN 3,000,

GROW UP IN POVERTY. IN A TOWN OF LESS THAN 3,000,

GROW UP IN POVERTY. IN A TOWN OF LESS THAN 3,000, WHERE MANY OF THE STOREFRONTS

IN A TOWN OF LESS THAN 3,000, WHERE MANY OF THE STOREFRONTS

IN A TOWN OF LESS THAN 3,000, WHERE MANY OF THE STOREFRONTS ARE PERMANENTLY SHUTTERED, ALEX

WHERE MANY OF THE STOREFRONTS ARE PERMANENTLY SHUTTERED, ALEX

WHERE MANY OF THE STOREFRONTS ARE PERMANENTLY SHUTTERED, ALEX IS BETTING THAT ONE COMPANY CAN

ARE PERMANENTLY SHUTTERED, ALEX IS BETTING THAT ONE COMPANY CAN

ARE PERMANENTLY SHUTTERED, ALEX IS BETTING THAT ONE COMPANY CAN MAKE AN IMPACT ON THE COMMUNITY

IS BETTING THAT ONE COMPANY CAN MAKE AN IMPACT ON THE COMMUNITY

IS BETTING THAT ONE COMPANY CAN MAKE AN IMPACT ON THE COMMUNITY WHILE MAKING PROFITS AT THE SAME

MAKE AN IMPACT ON THE COMMUNITY WHILE MAKING PROFITS AT THE SAME

MAKE AN IMPACT ON THE COMMUNITY WHILE MAKING PROFITS AT THE SAME TIME.

WHILE MAKING PROFITS AT THE SAME TIME.

TIME.

THE BAMBOO BIKE IS THE PILOT

THE BAMBOO BIKE IS THE PILOT PROGRAM FOR A LARGER BOGUSKY

PROGRAM FOR A LARGER BOGUSKY

PROGRAM FOR A LARGER BOGUSKY PROJECT, CALLED COMMON.

PROJECT, CALLED COMMON.

HIS GOAL IS TO LAUNCH A THOUSAND

HIS GOAL IS TO LAUNCH A THOUSAND SOCIALLY CONSCIOUS VENTURES OVER

HIS GOAL IS TO LAUNCH A THOUSAND SOCIALLY CONSCIOUS VENTURES OVER THE NEXT FEW YEARS.

SOCIALLY CONSCIOUS VENTURES OVER THE NEXT FEW YEARS.

SOCIALLY CONSCIOUS VENTURES OVER THE NEXT FEW YEARS. >> I THINK I'M NOT THE ONLY ONE

THE NEXT FEW YEARS. >> I THINK I'M NOT THE ONLY ONE

THE NEXT FEW YEARS. >> I THINK I'M NOT THE ONLY ONE WITH A PENT-UP FRUSTRATION

>> I THINK I'M NOT THE ONLY ONE WITH A PENT-UP FRUSTRATION

>> I THINK I'M NOT THE ONLY ONE WITH A PENT-UP FRUSTRATION AROUND THE CONSTRICTED

WITH A PENT-UP FRUSTRATION AROUND THE CONSTRICTED

WITH A PENT-UP FRUSTRATION AROUND THE CONSTRICTED CONVERSATION THAT'S HAPPENING

AROUND THE CONSTRICTED CONVERSATION THAT'S HAPPENING

AROUND THE CONSTRICTED CONVERSATION THAT'S HAPPENING IN CORPORATE AMERICA.

CONVERSATION THAT'S HAPPENING IN CORPORATE AMERICA.

CONVERSATION THAT'S HAPPENING IN CORPORATE AMERICA. >> WHEN COMMON HAS A BOARD

IN CORPORATE AMERICA. >> WHEN COMMON HAS A BOARD

IN CORPORATE AMERICA. >> WHEN COMMON HAS A BOARD MEETING, IT'S BROADCAST LIVE

>> WHEN COMMON HAS A BOARD MEETING, IT'S BROADCAST LIVE

>> WHEN COMMON HAS A BOARD MEETING, IT'S BROADCAST LIVE ONLINE, AND IT'S NOT ALL GOOD

MEETING, IT'S BROADCAST LIVE ONLINE, AND IT'S NOT ALL GOOD

MEETING, IT'S BROADCAST LIVE ONLINE, AND IT'S NOT ALL GOOD NEWS.

ONLINE, AND IT'S NOT ALL GOOD NEWS.

ONLINE, AND IT'S NOT ALL GOOD NEWS. >> WE WERE HAVING REAL

NEWS. >> WE WERE HAVING REAL

NEWS. >> WE WERE HAVING REAL CONVERSATIONS ABOUT WHERE WE

>> WE WERE HAVING REAL CONVERSATIONS ABOUT WHERE WE

>> WE WERE HAVING REAL CONVERSATIONS ABOUT WHERE WE WOULD POLLUTE, WHERE WE WOULD

CONVERSATIONS ABOUT WHERE WE WOULD POLLUTE, WHERE WE WOULD

CONVERSATIONS ABOUT WHERE WE WOULD POLLUTE, WHERE WE WOULD MITIGATE THAT, AND EVERYBODY

WOULD POLLUTE, WHERE WE WOULD MITIGATE THAT, AND EVERYBODY

WOULD POLLUTE, WHERE WE WOULD MITIGATE THAT, AND EVERYBODY INVOLVED WAS OUT OF SOME ASPECT

MITIGATE THAT, AND EVERYBODY INVOLVED WAS OUT OF SOME ASPECT

MITIGATE THAT, AND EVERYBODY INVOLVED WAS OUT OF SOME ASPECT OF CORPORATE AMERICA, AND I

INVOLVED WAS OUT OF SOME ASPECT OF CORPORATE AMERICA, AND I

INVOLVED WAS OUT OF SOME ASPECT OF CORPORATE AMERICA, AND I THINK THEY WERE JUST JAZZED

OF CORPORATE AMERICA, AND I THINK THEY WERE JUST JAZZED

OF CORPORATE AMERICA, AND I THINK THEY WERE JUST JAZZED TO FINALLY BE HAVING THAT

THINK THEY WERE JUST JAZZED TO FINALLY BE HAVING THAT

THINK THEY WERE JUST JAZZED TO FINALLY BE HAVING THAT CONVERSATION.

TO FINALLY BE HAVING THAT CONVERSATION.

TO FINALLY BE HAVING THAT CONVERSATION. BRAND IS, IN MY MIND, GONNA

CONVERSATION. BRAND IS, IN MY MIND, GONNA

CONVERSATION. BRAND IS, IN MY MIND, GONNA HOPEFULLY CHANGE RADICALLY FROM

BRAND IS, IN MY MIND, GONNA HOPEFULLY CHANGE RADICALLY FROM

BRAND IS, IN MY MIND, GONNA HOPEFULLY CHANGE RADICALLY FROM WHAT'S BEEN A FICTIONAL STORY

HOPEFULLY CHANGE RADICALLY FROM WHAT'S BEEN A FICTIONAL STORY

HOPEFULLY CHANGE RADICALLY FROM WHAT'S BEEN A FICTIONAL STORY THAT STOOD BETWEEN YOU AND

WHAT'S BEEN A FICTIONAL STORY THAT STOOD BETWEEN YOU AND

WHAT'S BEEN A FICTIONAL STORY THAT STOOD BETWEEN YOU AND THE COMPANY TO REAL-TIME,

THAT STOOD BETWEEN YOU AND THE COMPANY TO REAL-TIME,

THAT STOOD BETWEEN YOU AND THE COMPANY TO REAL-TIME, UP-TO-THE-SECOND TRUTH ABOUT

THE COMPANY TO REAL-TIME, UP-TO-THE-SECOND TRUTH ABOUT

THE COMPANY TO REAL-TIME, UP-TO-THE-SECOND TRUTH ABOUT YOUR COMPANY, AND CAN YOU,

UP-TO-THE-SECOND TRUTH ABOUT YOUR COMPANY, AND CAN YOU,

UP-TO-THE-SECOND TRUTH ABOUT YOUR COMPANY, AND CAN YOU, THROUGH THAT, COMPEL ME TO BUY?

YOUR COMPANY, AND CAN YOU, THROUGH THAT, COMPEL ME TO BUY?

YOUR COMPANY, AND CAN YOU, THROUGH THAT, COMPEL ME TO BUY? SHAPING REAL-TIME, GENUINE,

THROUGH THAT, COMPEL ME TO BUY? SHAPING REAL-TIME, GENUINE,

THROUGH THAT, COMPEL ME TO BUY? SHAPING REAL-TIME, GENUINE, AMAZING STORIES WHICH ARE OUT

SHAPING REAL-TIME, GENUINE, AMAZING STORIES WHICH ARE OUT

SHAPING REAL-TIME, GENUINE, AMAZING STORIES WHICH ARE OUT THERE -- THAT'S GONNA BE,

AMAZING STORIES WHICH ARE OUT THERE -- THAT'S GONNA BE,

AMAZING STORIES WHICH ARE OUT THERE -- THAT'S GONNA BE, I THINK, WHAT PEOPLE IN

THERE -- THAT'S GONNA BE, I THINK, WHAT PEOPLE IN

THERE -- THAT'S GONNA BE, I THINK, WHAT PEOPLE IN ADVERTISING ARE GONNA BE ASKED

I THINK, WHAT PEOPLE IN ADVERTISING ARE GONNA BE ASKED

I THINK, WHAT PEOPLE IN ADVERTISING ARE GONNA BE ASKED TO DO, AND I HOPE THAT'S WHAT

ADVERTISING ARE GONNA BE ASKED TO DO, AND I HOPE THAT'S WHAT

ADVERTISING ARE GONNA BE ASKED TO DO, AND I HOPE THAT'S WHAT THEY'RE ASKED TO DO.

TO DO, AND I HOPE THAT'S WHAT THEY'RE ASKED TO DO.

TO DO, AND I HOPE THAT'S WHAT THEY'RE ASKED TO DO. WHAT I ALWAYS SAY ABOUT

THEY'RE ASKED TO DO. WHAT I ALWAYS SAY ABOUT

THEY'RE ASKED TO DO. WHAT I ALWAYS SAY ABOUT TRANSPARENCY IS IT'S NOT

WHAT I ALWAYS SAY ABOUT TRANSPARENCY IS IT'S NOT

WHAT I ALWAYS SAY ABOUT TRANSPARENCY IS IT'S NOT A CHOICE, RIGHT?

TRANSPARENCY IS IT'S NOT A CHOICE, RIGHT?

TRANSPARENCY IS IT'S NOT A CHOICE, RIGHT? IT'S GONNA HAPPEN.

A CHOICE, RIGHT? IT'S GONNA HAPPEN.

A CHOICE, RIGHT? IT'S GONNA HAPPEN. THE ONLY CHOICE IS, DOES IT

IT'S GONNA HAPPEN. THE ONLY CHOICE IS, DOES IT

IT'S GONNA HAPPEN. THE ONLY CHOICE IS, DOES IT HAPPEN TO YOU, OR DO YOU

THE ONLY CHOICE IS, DOES IT HAPPEN TO YOU, OR DO YOU

THE ONLY CHOICE IS, DOES IT HAPPEN TO YOU, OR DO YOU PARTICIPATE IN IT?

HAPPEN TO YOU, OR DO YOU PARTICIPATE IN IT?

HAPPEN TO YOU, OR DO YOU PARTICIPATE IN IT? AND WHEN IT HAPPENS TO YOU,

PARTICIPATE IN IT? AND WHEN IT HAPPENS TO YOU,

PARTICIPATE IN IT? AND WHEN IT HAPPENS TO YOU, IT'S PROVEN TO BE REALLY UGLY.

AND WHEN IT HAPPENS TO YOU, IT'S PROVEN TO BE REALLY UGLY.

IT'S PROVEN TO BE REALLY UGLY.

>> IN 1997, RESEARCHER

>> IN 1997, RESEARCHER DARA O'ROURKE WAS AT THE

>> IN 1997, RESEARCHER DARA O'ROURKE WAS AT THE FOREFRONT OF THE TRANSPARENCY

DARA O'ROURKE WAS AT THE FOREFRONT OF THE TRANSPARENCY

DARA O'ROURKE WAS AT THE FOREFRONT OF THE TRANSPARENCY MOVEMENT.

FOREFRONT OF THE TRANSPARENCY MOVEMENT.

FOREFRONT OF THE TRANSPARENCY MOVEMENT. HE TRAVELED TO VIETNAM AS PART

MOVEMENT. HE TRAVELED TO VIETNAM AS PART

MOVEMENT. HE TRAVELED TO VIETNAM AS PART OF A U.N. STUDY ON FACTORY

HE TRAVELED TO VIETNAM AS PART OF A U.N. STUDY ON FACTORY

HE TRAVELED TO VIETNAM AS PART OF A U.N. STUDY ON FACTORY CONDITIONS.

OF A U.N. STUDY ON FACTORY CONDITIONS.

CONDITIONS.

>> ONE OF THE FACTORIES THAT

>> ONE OF THE FACTORIES THAT I DID RESEARCH IN WAS A NIKE

>> ONE OF THE FACTORIES THAT I DID RESEARCH IN WAS A NIKE FACTORY.

I DID RESEARCH IN WAS A NIKE FACTORY.

I DID RESEARCH IN WAS A NIKE FACTORY. IT WAS ACTUALLY A KOREAN-OWNED

FACTORY. IT WAS ACTUALLY A KOREAN-OWNED

FACTORY. IT WAS ACTUALLY A KOREAN-OWNED FACTORY PRODUCING NIKE SHOES.

IT WAS ACTUALLY A KOREAN-OWNED FACTORY PRODUCING NIKE SHOES.

FACTORY PRODUCING NIKE SHOES.

TWO-THIRDS OF THE WOMEN IN THIS

TWO-THIRDS OF THE WOMEN IN THIS FACTORY HAD RESPIRATORY

TWO-THIRDS OF THE WOMEN IN THIS FACTORY HAD RESPIRATORY DISEASES.

FACTORY HAD RESPIRATORY DISEASES.

FACTORY HAD RESPIRATORY DISEASES. THERE WERE VIOLATIONS OF

DISEASES. THERE WERE VIOLATIONS OF

DISEASES. THERE WERE VIOLATIONS OF OVERTIME AND WAGES AND SEXUAL

THERE WERE VIOLATIONS OF OVERTIME AND WAGES AND SEXUAL

THERE WERE VIOLATIONS OF OVERTIME AND WAGES AND SEXUAL HARASSMENT, AND AT THE TIME,

OVERTIME AND WAGES AND SEXUAL HARASSMENT, AND AT THE TIME,

OVERTIME AND WAGES AND SEXUAL HARASSMENT, AND AT THE TIME, NIKE BASICALLY SAID, "NOT OUR

HARASSMENT, AND AT THE TIME, NIKE BASICALLY SAID, "NOT OUR

HARASSMENT, AND AT THE TIME, NIKE BASICALLY SAID, "NOT OUR FACTORIES.

NIKE BASICALLY SAID, "NOT OUR FACTORIES.

NIKE BASICALLY SAID, "NOT OUR FACTORIES. IT'S A KOREAN DUDE IN VIETNAM.

FACTORIES. IT'S A KOREAN DUDE IN VIETNAM.

FACTORIES. IT'S A KOREAN DUDE IN VIETNAM. GO TALK TO HIM."

IT'S A KOREAN DUDE IN VIETNAM. GO TALK TO HIM."

IT'S A KOREAN DUDE IN VIETNAM. GO TALK TO HIM." AND SO I CAME BACK TO THE U.S.,

GO TALK TO HIM." AND SO I CAME BACK TO THE U.S.,

GO TALK TO HIM." AND SO I CAME BACK TO THE U.S., AND I WROTE A LITTLE REPORT.

AND SO I CAME BACK TO THE U.S., AND I WROTE A LITTLE REPORT.

AND I WROTE A LITTLE REPORT.

>> AS REPORTS OF LABOR ABUSE HAS

>> AS REPORTS OF LABOR ABUSE HAS FLOODED THE NEWS, NIKE'S MARKET

>> AS REPORTS OF LABOR ABUSE HAS FLOODED THE NEWS, NIKE'S MARKET CAP FELL BY OVER $2 BILLION.

FLOODED THE NEWS, NIKE'S MARKET CAP FELL BY OVER $2 BILLION.

FLOODED THE NEWS, NIKE'S MARKET CAP FELL BY OVER $2 BILLION. >> THEIR RUNNING SHOE IS RUBBER,

CAP FELL BY OVER $2 BILLION. >> THEIR RUNNING SHOE IS RUBBER,

CAP FELL BY OVER $2 BILLION. >> THEIR RUNNING SHOE IS RUBBER, NYLON, A LITTLE BIT OF COLOR AND

>> THEIR RUNNING SHOE IS RUBBER, NYLON, A LITTLE BIT OF COLOR AND

>> THEIR RUNNING SHOE IS RUBBER, NYLON, A LITTLE BIT OF COLOR AND DESIGN, BUT WHAT THEY SELL IS

NYLON, A LITTLE BIT OF COLOR AND DESIGN, BUT WHAT THEY SELL IS

NYLON, A LITTLE BIT OF COLOR AND DESIGN, BUT WHAT THEY SELL IS A BRAND AND A LIFESTYLE AND AN

DESIGN, BUT WHAT THEY SELL IS A BRAND AND A LIFESTYLE AND AN

DESIGN, BUT WHAT THEY SELL IS A BRAND AND A LIFESTYLE AND AN IMAGE AND A REPUTATION, AND THAT

A BRAND AND A LIFESTYLE AND AN IMAGE AND A REPUTATION, AND THAT

A BRAND AND A LIFESTYLE AND AN IMAGE AND A REPUTATION, AND THAT WAS BEING THREATENED.

IMAGE AND A REPUTATION, AND THAT WAS BEING THREATENED.

IMAGE AND A REPUTATION, AND THAT WAS BEING THREATENED. THAT WAS IN 1997, AND THAT WAS

WAS BEING THREATENED. THAT WAS IN 1997, AND THAT WAS

WAS BEING THREATENED. THAT WAS IN 1997, AND THAT WAS REALLY JUST THE BEGINNING

THAT WAS IN 1997, AND THAT WAS REALLY JUST THE BEGINNING

THAT WAS IN 1997, AND THAT WAS REALLY JUST THE BEGINNING OF THE INTERNET.

REALLY JUST THE BEGINNING OF THE INTERNET.

REALLY JUST THE BEGINNING OF THE INTERNET. NOW THE FLOW OF INFORMATION

OF THE INTERNET. NOW THE FLOW OF INFORMATION

OF THE INTERNET. NOW THE FLOW OF INFORMATION ABOUT PROBLEMS IN YOUR GLOBAL

NOW THE FLOW OF INFORMATION ABOUT PROBLEMS IN YOUR GLOBAL

NOW THE FLOW OF INFORMATION ABOUT PROBLEMS IN YOUR GLOBAL SUPPLY CHAINS IS GOING A

ABOUT PROBLEMS IN YOUR GLOBAL SUPPLY CHAINS IS GOING A

ABOUT PROBLEMS IN YOUR GLOBAL SUPPLY CHAINS IS GOING A THOUSAND TIMES FASTER THAN IT

SUPPLY CHAINS IS GOING A THOUSAND TIMES FASTER THAN IT

SUPPLY CHAINS IS GOING A THOUSAND TIMES FASTER THAN IT WAS.

THOUSAND TIMES FASTER THAN IT WAS.

WAS.

>> IN 2007, DARA FOUNDED

>> IN 2007, DARA FOUNDED GoodGuide, A WEBSITE THAT PUTS

>> IN 2007, DARA FOUNDED GoodGuide, A WEBSITE THAT PUTS TRANSPARENCY INTO THE HANDS OF

GoodGuide, A WEBSITE THAT PUTS TRANSPARENCY INTO THE HANDS OF

GoodGuide, A WEBSITE THAT PUTS TRANSPARENCY INTO THE HANDS OF EVERYDAY CONSUMERS.

TRANSPARENCY INTO THE HANDS OF EVERYDAY CONSUMERS.

TRANSPARENCY INTO THE HANDS OF EVERYDAY CONSUMERS. GoodGuide RATES OVER 100,000

EVERYDAY CONSUMERS. GoodGuide RATES OVER 100,000

EVERYDAY CONSUMERS. GoodGuide RATES OVER 100,000 PRODUCTS FOR HEALTH,

GoodGuide RATES OVER 100,000 PRODUCTS FOR HEALTH,

GoodGuide RATES OVER 100,000 PRODUCTS FOR HEALTH, ENVIRONMENTAL IMPACT, AND SOCIAL

PRODUCTS FOR HEALTH, ENVIRONMENTAL IMPACT, AND SOCIAL

PRODUCTS FOR HEALTH, ENVIRONMENTAL IMPACT, AND SOCIAL RESPONSIBILITY.

ENVIRONMENTAL IMPACT, AND SOCIAL RESPONSIBILITY.

ENVIRONMENTAL IMPACT, AND SOCIAL RESPONSIBILITY. THE APP IS TOTALLY CUSTOMIZABLE.

RESPONSIBILITY. THE APP IS TOTALLY CUSTOMIZABLE.

RESPONSIBILITY. THE APP IS TOTALLY CUSTOMIZABLE. GoodGuide DOESN'T CARE

THE APP IS TOTALLY CUSTOMIZABLE. GoodGuide DOESN'T CARE

THE APP IS TOTALLY CUSTOMIZABLE. GoodGuide DOESN'T CARE WHETHER YOU WANT TO SAVE THE

GoodGuide DOESN'T CARE WHETHER YOU WANT TO SAVE THE

GoodGuide DOESN'T CARE WHETHER YOU WANT TO SAVE THE ENVIRONMENT, SAVE YOUR BEAUTY,

WHETHER YOU WANT TO SAVE THE ENVIRONMENT, SAVE YOUR BEAUTY,

WHETHER YOU WANT TO SAVE THE ENVIRONMENT, SAVE YOUR BEAUTY, OR SIMPLY SAVE MONEY, AS LONG

ENVIRONMENT, SAVE YOUR BEAUTY, OR SIMPLY SAVE MONEY, AS LONG

ENVIRONMENT, SAVE YOUR BEAUTY, OR SIMPLY SAVE MONEY, AS LONG AS YOU SEE THE INFORMATION THAT

OR SIMPLY SAVE MONEY, AS LONG AS YOU SEE THE INFORMATION THAT

OR SIMPLY SAVE MONEY, AS LONG AS YOU SEE THE INFORMATION THAT MATTERS TO YOU.

AS YOU SEE THE INFORMATION THAT MATTERS TO YOU.

AS YOU SEE THE INFORMATION THAT MATTERS TO YOU. WHEN YOU'RE SHOPPING ONLINE,

MATTERS TO YOU. WHEN YOU'RE SHOPPING ONLINE,

MATTERS TO YOU. WHEN YOU'RE SHOPPING ONLINE, GoodGuide AUTOMATICALLY WARNS

WHEN YOU'RE SHOPPING ONLINE, GoodGuide AUTOMATICALLY WARNS

WHEN YOU'RE SHOPPING ONLINE, GoodGuide AUTOMATICALLY WARNS YOU WHEN YOU'RE ABOUT TO BUY A

GoodGuide AUTOMATICALLY WARNS YOU WHEN YOU'RE ABOUT TO BUY A

GoodGuide AUTOMATICALLY WARNS YOU WHEN YOU'RE ABOUT TO BUY A PRODUCT THAT DOESN'T MEET YOUR

YOU WHEN YOU'RE ABOUT TO BUY A PRODUCT THAT DOESN'T MEET YOUR

YOU WHEN YOU'RE ABOUT TO BUY A PRODUCT THAT DOESN'T MEET YOUR STANDARDS.

PRODUCT THAT DOESN'T MEET YOUR STANDARDS.

PRODUCT THAT DOESN'T MEET YOUR STANDARDS. IT ALSO RECOMMENDS ALTERNATIVES.

STANDARDS. IT ALSO RECOMMENDS ALTERNATIVES.

STANDARDS. IT ALSO RECOMMENDS ALTERNATIVES. WITH THE GoodGuide MOBILE APP,

IT ALSO RECOMMENDS ALTERNATIVES. WITH THE GoodGuide MOBILE APP,

IT ALSO RECOMMENDS ALTERNATIVES. WITH THE GoodGuide MOBILE APP, YOU CAN WALK INTO A STORE WITH

WITH THE GoodGuide MOBILE APP, YOU CAN WALK INTO A STORE WITH

WITH THE GoodGuide MOBILE APP, YOU CAN WALK INTO A STORE WITH X-RAY VISION.

YOU CAN WALK INTO A STORE WITH X-RAY VISION.

X-RAY VISION.

>> THAT WAS THE ORIGINAL IMPETUS

>> THAT WAS THE ORIGINAL IMPETUS FOR GoodGuide -- REALLY TO CUT

>> THAT WAS THE ORIGINAL IMPETUS FOR GoodGuide -- REALLY TO CUT THROUGH ALL OF THE MARKETING, TO

FOR GoodGuide -- REALLY TO CUT THROUGH ALL OF THE MARKETING, TO

FOR GoodGuide -- REALLY TO CUT THROUGH ALL OF THE MARKETING, TO CUT THROUGH ALL OF THE CLAIMS ON

THROUGH ALL OF THE MARKETING, TO CUT THROUGH ALL OF THE CLAIMS ON

THROUGH ALL OF THE MARKETING, TO CUT THROUGH ALL OF THE CLAIMS ON THE PACKAGE OF "NEW AND

CUT THROUGH ALL OF THE CLAIMS ON THE PACKAGE OF "NEW AND

CUT THROUGH ALL OF THE CLAIMS ON THE PACKAGE OF "NEW AND IMPROVED" OR "NATURAL" OR

THE PACKAGE OF "NEW AND IMPROVED" OR "NATURAL" OR

THE PACKAGE OF "NEW AND IMPROVED" OR "NATURAL" OR "NONTOXIC" OR WHATEVER, SO THAT

IMPROVED" OR "NATURAL" OR "NONTOXIC" OR WHATEVER, SO THAT

IMPROVED" OR "NATURAL" OR "NONTOXIC" OR WHATEVER, SO THAT CONSUMERS REALLY HAVE MUCH MORE

"NONTOXIC" OR WHATEVER, SO THAT CONSUMERS REALLY HAVE MUCH MORE

"NONTOXIC" OR WHATEVER, SO THAT CONSUMERS REALLY HAVE MUCH MORE POWER THAN THEY'VE EVER HAD

CONSUMERS REALLY HAVE MUCH MORE POWER THAN THEY'VE EVER HAD

CONSUMERS REALLY HAVE MUCH MORE POWER THAN THEY'VE EVER HAD BEFORE AND THEY CAN VOTE WITH

POWER THAN THEY'VE EVER HAD BEFORE AND THEY CAN VOTE WITH

POWER THAN THEY'VE EVER HAD BEFORE AND THEY CAN VOTE WITH THEIR DOLLARS.

BEFORE AND THEY CAN VOTE WITH THEIR DOLLARS.

THEIR DOLLARS.

GoodGuide IS A UNIQUE OFFERING,

GoodGuide IS A UNIQUE OFFERING, BUT IT IS THE TIP OF THE ICEBERG

GoodGuide IS A UNIQUE OFFERING, BUT IT IS THE TIP OF THE ICEBERG OF NEW TYPES OF INFORMATION

BUT IT IS THE TIP OF THE ICEBERG OF NEW TYPES OF INFORMATION

BUT IT IS THE TIP OF THE ICEBERG OF NEW TYPES OF INFORMATION COMING TO CONSUMERS.

OF NEW TYPES OF INFORMATION COMING TO CONSUMERS.

OF NEW TYPES OF INFORMATION COMING TO CONSUMERS. THEY JUST HAVE A SUPERCOMPUTER

COMING TO CONSUMERS. THEY JUST HAVE A SUPERCOMPUTER

COMING TO CONSUMERS. THEY JUST HAVE A SUPERCOMPUTER WHICH CAN SCAN BAR CODES, CAN

THEY JUST HAVE A SUPERCOMPUTER WHICH CAN SCAN BAR CODES, CAN

THEY JUST HAVE A SUPERCOMPUTER WHICH CAN SCAN BAR CODES, CAN SURF THE WEB.

WHICH CAN SCAN BAR CODES, CAN SURF THE WEB.

WHICH CAN SCAN BAR CODES, CAN SURF THE WEB. LITERALLY, THEY COULDN'T THREE

SURF THE WEB. LITERALLY, THEY COULDN'T THREE

SURF THE WEB. LITERALLY, THEY COULDN'T THREE YEARS AGO.

LITERALLY, THEY COULDN'T THREE YEARS AGO.

LITERALLY, THEY COULDN'T THREE YEARS AGO. SECOND IS THE SCIENCE OF

YEARS AGO. SECOND IS THE SCIENCE OF

YEARS AGO. SECOND IS THE SCIENCE OF ANALYZING THE ENVIRONMENTAL AND

SECOND IS THE SCIENCE OF ANALYZING THE ENVIRONMENTAL AND

SECOND IS THE SCIENCE OF ANALYZING THE ENVIRONMENTAL AND THE HEALTH AND THE TOXICOLOGY OF

ANALYZING THE ENVIRONMENTAL AND THE HEALTH AND THE TOXICOLOGY OF

ANALYZING THE ENVIRONMENTAL AND THE HEALTH AND THE TOXICOLOGY OF THESE THINGS HAS ALSO IMPROVED

THE HEALTH AND THE TOXICOLOGY OF THESE THINGS HAS ALSO IMPROVED

THE HEALTH AND THE TOXICOLOGY OF THESE THINGS HAS ALSO IMPROVED GREATLY OVER THE LAST THREE

THESE THINGS HAS ALSO IMPROVED GREATLY OVER THE LAST THREE

THESE THINGS HAS ALSO IMPROVED GREATLY OVER THE LAST THREE YEARS.

GREATLY OVER THE LAST THREE YEARS.

GREATLY OVER THE LAST THREE YEARS. WHERE DID THE PETROLEUM COME

YEARS. WHERE DID THE PETROLEUM COME

YEARS. WHERE DID THE PETROLEUM COME FROM THAT GOES INTO YOUR PLASTIC

WHERE DID THE PETROLEUM COME FROM THAT GOES INTO YOUR PLASTIC

WHERE DID THE PETROLEUM COME FROM THAT GOES INTO YOUR PLASTIC TOY?

FROM THAT GOES INTO YOUR PLASTIC TOY?

FROM THAT GOES INTO YOUR PLASTIC TOY? WHERE DID THE FOOD COME FROM

TOY? WHERE DID THE FOOD COME FROM

TOY? WHERE DID THE FOOD COME FROM THAT'S IN YOUR ORGANIC CEREAL?

WHERE DID THE FOOD COME FROM THAT'S IN YOUR ORGANIC CEREAL?

WHERE DID THE FOOD COME FROM THAT'S IN YOUR ORGANIC CEREAL? WE COULDN'T EVEN KNOW THAT

THAT'S IN YOUR ORGANIC CEREAL? WE COULDN'T EVEN KNOW THAT

THAT'S IN YOUR ORGANIC CEREAL? WE COULDN'T EVEN KNOW THAT THREE YEARS AGO.

WE COULDN'T EVEN KNOW THAT THREE YEARS AGO.

WE COULDN'T EVEN KNOW THAT THREE YEARS AGO. AND THEN THE THIRD BIG CHANGE

THREE YEARS AGO. AND THEN THE THIRD BIG CHANGE

THREE YEARS AGO. AND THEN THE THIRD BIG CHANGE IS CONSUMER DEMAND FOR THIS.

AND THEN THE THIRD BIG CHANGE IS CONSUMER DEMAND FOR THIS.

AND THEN THE THIRD BIG CHANGE IS CONSUMER DEMAND FOR THIS. >> IT'S HARD TO TALK ABOUT, KEN,

IS CONSUMER DEMAND FOR THIS. >> IT'S HARD TO TALK ABOUT, KEN,

IS CONSUMER DEMAND FOR THIS. >> IT'S HARD TO TALK ABOUT, KEN, BUT I'VE CONTRACTED SOMETHING.

>> IT'S HARD TO TALK ABOUT, KEN, BUT I'VE CONTRACTED SOMETHING.

>> IT'S HARD TO TALK ABOUT, KEN, BUT I'VE CONTRACTED SOMETHING. >> BARBIE, I'M SO SORRY.

BUT I'VE CONTRACTED SOMETHING. >> BARBIE, I'M SO SORRY.

BUT I'VE CONTRACTED SOMETHING. >> BARBIE, I'M SO SORRY. WHAT IS IT?

>> BARBIE, I'M SO SORRY. WHAT IS IT?

>> BARBIE, I'M SO SORRY. WHAT IS IT? >> IT'S...

WHAT IS IT? >> IT'S...

WHAT IS IT? >> IT'S... IT'S LEAD POISONING.

>> IT'S... IT'S LEAD POISONING.

>> IT'S... IT'S LEAD POISONING. >> AS WE HAVE BEEN DOING THIS

IT'S LEAD POISONING. >> AS WE HAVE BEEN DOING THIS

IT'S LEAD POISONING. >> AS WE HAVE BEEN DOING THIS PROJECT, THERE HAS BEEN SCANDAL

>> AS WE HAVE BEEN DOING THIS PROJECT, THERE HAS BEEN SCANDAL

>> AS WE HAVE BEEN DOING THIS PROJECT, THERE HAS BEEN SCANDAL AFTER SCANDAL IN THE

PROJECT, THERE HAS BEEN SCANDAL AFTER SCANDAL IN THE

PROJECT, THERE HAS BEEN SCANDAL AFTER SCANDAL IN THE MARKETPLACE.

AFTER SCANDAL IN THE MARKETPLACE.

MARKETPLACE.

>> LINKS BETWEEN HIGH

>> LINKS BETWEEN HIGH CONSUMPTION OF BPA AND DISEASES

CONSUMPTION OF BPA AND DISEASES

CONSUMPTION OF BPA AND DISEASES LIKE HEART DISEASE, FERTILITY

LIKE HEART DISEASE, FERTILITY

LIKE HEART DISEASE, FERTILITY PROBLEMS.

PROBLEMS.

PROBLEMS. >> RUSSIA HAS BANNED ALL IMPORTS

>> RUSSIA HAS BANNED ALL IMPORTS

>> RUSSIA HAS BANNED ALL IMPORTS OF E.U. VEGETABLES.

OF E.U. VEGETABLES.

OF E.U. VEGETABLES. >> HOW WOULD YOU, AS A PARENT,

>> HOW WOULD YOU, AS A PARENT,

>> HOW WOULD YOU, AS A PARENT, EVEN KNOW THAT IT WAS IN

EVEN KNOW THAT IT WAS IN

EVEN KNOW THAT IT WAS IN A PRODUCT YOU WERE BUYING

A PRODUCT YOU WERE BUYING

A PRODUCT YOU WERE BUYING FOR YOUR CHILD?

FOR YOUR CHILD?

FOR YOUR CHILD? >> THAT HAS TURNED THESE ISSUES

>> THAT HAS TURNED THESE ISSUES

>> THAT HAS TURNED THESE ISSUES INTO MAINSTREAM CONSUMER ISSUES.

INTO MAINSTREAM CONSUMER ISSUES.

INTO MAINSTREAM CONSUMER ISSUES. >> AS FOR NIKE, THE COMPANY HAS

>> AS FOR NIKE, THE COMPANY HAS

>> AS FOR NIKE, THE COMPANY HAS MADE MAJOR EFFORTS TO CLEAN UP

MADE MAJOR EFFORTS TO CLEAN UP

MADE MAJOR EFFORTS TO CLEAN UP ITS SUPPLY CHAIN.

ITS SUPPLY CHAIN.

ITS SUPPLY CHAIN. NIKE IS NOW ONE OF THE

NIKE IS NOW ONE OF THE

NIKE IS NOW ONE OF THE HIGHEST-RATED APPAREL COMPANIES

HIGHEST-RATED APPAREL COMPANIES

HIGHEST-RATED APPAREL COMPANIES ON GoodGuide.

ON GoodGuide.

>> I'M GONNA HAND YOU STUFF, AND

>> I'M GONNA HAND YOU STUFF, AND YOU TELL ME WHAT IT IS, OKAY?

YOU TELL ME WHAT IT IS, OKAY?

YOU TELL ME WHAT IT IS, OKAY? I'LL ASK YOU A QUESTION, AND YOU

I'LL ASK YOU A QUESTION, AND YOU

I'LL ASK YOU A QUESTION, AND YOU TELL ME THE ANSWER, OKAY?

TELL ME THE ANSWER, OKAY?

TELL ME THE ANSWER, OKAY? ALL RIGHT.

ALL RIGHT.

ALL RIGHT. >> ALL RIGHT.

>> ALL RIGHT.

>> ALL RIGHT. >> ONE SECOND.

>> ONE SECOND.

>> ONE SECOND. >> TRANSPARENCY IS STILL IN ITS

>> TRANSPARENCY IS STILL IN ITS

>> TRANSPARENCY IS STILL IN ITS INFANCY.

INFANCY.

INFANCY. AS TECHNOLOGY EVOLVES, CONSUMERS

AS TECHNOLOGY EVOLVES, CONSUMERS

AS TECHNOLOGY EVOLVES, CONSUMERS WILL, TOO.

WILL, TOO.

WILL, TOO. >> WHAT'S YOUR NAME?

>> WHAT'S YOUR NAME?

>> WHAT'S YOUR NAME? SUPERMAN?

SUPERMAN?

SUPERMAN? WHAT'S THIS?

WHAT'S THIS?

WHAT'S THIS? >> BASEBALL! VERY GOOD!

>> BASEBALL! VERY GOOD!

>> BASEBALL! VERY GOOD! CAN I SEE IT?

CAN I SEE IT?

CAN I SEE IT? THANK YOU.

THANK YOU.

THANK YOU. WHAT SHAPE IS THAT?

WHAT SHAPE IS THAT?

WHAT SHAPE IS THAT? VERY GOOD. CAN I SEE IT?

VERY GOOD. CAN I SEE IT?

VERY GOOD. CAN I SEE IT? THANK YOU.

THANK YOU.

THANK YOU. WHAT COLOR IS THAT?

WHAT COLOR IS THAT?

WHAT COLOR IS THAT? >> GREEN.

>> GREEN.

>> GREEN. >> WHAT COLOR?

>> WHAT COLOR?

>> WHAT COLOR? VERY GOOD. CAN I SEE IT?

VERY GOOD. CAN I SEE IT?

VERY GOOD. CAN I SEE IT? TYLER, WILL YOU TURN THIS ON AND

TYLER, WILL YOU TURN THIS ON AND

TYLER, WILL YOU TURN THIS ON AND PLAY YOUR NEW "CARS 2" GAME?

PLAY YOUR NEW "CARS 2" GAME?

PLAY YOUR NEW "CARS 2" GAME? >> BEFORE KIDS EVEN LEARN THE

>> BEFORE KIDS EVEN LEARN THE

>> BEFORE KIDS EVEN LEARN THE BASIC SHAPES AND COLORS, THEY

BASIC SHAPES AND COLORS, THEY

BASIC SHAPES AND COLORS, THEY INTERACT WITH INFORMATION THAT

INTERACT WITH INFORMATION THAT

INTERACT WITH INFORMATION THAT WAS PREVIOUSLY ONLY AVAILABLE IN

WAS PREVIOUSLY ONLY AVAILABLE IN

WAS PREVIOUSLY ONLY AVAILABLE IN SUPERCOMPUTERS.

SUPERCOMPUTERS.

SUPERCOMPUTERS. ACCESS TO INFORMATION IS GROWING

ACCESS TO INFORMATION IS GROWING

ACCESS TO INFORMATION IS GROWING AT AN EXPONENTIAL RATE.

AT AN EXPONENTIAL RATE.

AT AN EXPONENTIAL RATE. TYLER'S WORLD WILL BE COMPLETELY

TYLER'S WORLD WILL BE COMPLETELY

TYLER'S WORLD WILL BE COMPLETELY TRANSPARENT.

TRANSPARENT.

ENGINEERS AT CORNING ARE

ENGINEERS AT CORNING ARE DEVELOPING INTERACTIVE GLASS

ENGINEERS AT CORNING ARE DEVELOPING INTERACTIVE GLASS THAT TURNS EVERY SURFACE WE

DEVELOPING INTERACTIVE GLASS THAT TURNS EVERY SURFACE WE

DEVELOPING INTERACTIVE GLASS THAT TURNS EVERY SURFACE WE TOUCH INTO A TABLET COMPUTER.

THAT TURNS EVERY SURFACE WE TOUCH INTO A TABLET COMPUTER.

THAT TURNS EVERY SURFACE WE TOUCH INTO A TABLET COMPUTER. THESE IMAGES MAY SEEM

TOUCH INTO A TABLET COMPUTER. THESE IMAGES MAY SEEM

TOUCH INTO A TABLET COMPUTER. THESE IMAGES MAY SEEM FUTURISTIC, BUT THE UNDERLYING

THESE IMAGES MAY SEEM FUTURISTIC, BUT THE UNDERLYING

THESE IMAGES MAY SEEM FUTURISTIC, BUT THE UNDERLYING TECHNOLOGY ALREADY EXISTS.

FUTURISTIC, BUT THE UNDERLYING TECHNOLOGY ALREADY EXISTS.

FUTURISTIC, BUT THE UNDERLYING TECHNOLOGY ALREADY EXISTS. WITHIN A FEW YEARS, WE WILL BE

TECHNOLOGY ALREADY EXISTS. WITHIN A FEW YEARS, WE WILL BE

TECHNOLOGY ALREADY EXISTS. WITHIN A FEW YEARS, WE WILL BE SURROUNDED BY SCREENS WHEREVER

WITHIN A FEW YEARS, WE WILL BE SURROUNDED BY SCREENS WHEREVER

WITHIN A FEW YEARS, WE WILL BE SURROUNDED BY SCREENS WHEREVER WE GO EVERY MOMENT OF THE DAY.

SURROUNDED BY SCREENS WHEREVER WE GO EVERY MOMENT OF THE DAY.

WE GO EVERY MOMENT OF THE DAY.

>> PRANAV MISTRY OF M.I.T.

>> PRANAV MISTRY OF M.I.T. IS DOING AWAY WITH SCREENS

>> PRANAV MISTRY OF M.I.T. IS DOING AWAY WITH SCREENS ALTOGETHER, ENABLING RATINGS AND

IS DOING AWAY WITH SCREENS ALTOGETHER, ENABLING RATINGS AND

IS DOING AWAY WITH SCREENS ALTOGETHER, ENABLING RATINGS AND REVIEWS TO BE PROJECTED WHEREVER

ALTOGETHER, ENABLING RATINGS AND REVIEWS TO BE PROJECTED WHEREVER

ALTOGETHER, ENABLING RATINGS AND REVIEWS TO BE PROJECTED WHEREVER WE WANT.

REVIEWS TO BE PROJECTED WHEREVER WE WANT.

REVIEWS TO BE PROJECTED WHEREVER WE WANT. INFORMATION WILL BECOME MORE AND

WE WANT. INFORMATION WILL BECOME MORE AND

WE WANT. INFORMATION WILL BECOME MORE AND MORE PRESENT IN OUR LIVES.

INFORMATION WILL BECOME MORE AND MORE PRESENT IN OUR LIVES.

INFORMATION WILL BECOME MORE AND MORE PRESENT IN OUR LIVES. NOT ALL OF THAT INFORMATION WILL

MORE PRESENT IN OUR LIVES. NOT ALL OF THAT INFORMATION WILL

MORE PRESENT IN OUR LIVES. NOT ALL OF THAT INFORMATION WILL BE USEFUL.

NOT ALL OF THAT INFORMATION WILL BE USEFUL.

BE USEFUL.

BE USEFUL. >> ARE YOU READY FOR THE MOBILE

>> ARE YOU READY FOR THE MOBILE

>> ARE YOU READY FOR THE MOBILE MARKETING ERA?

MARKETING ERA?

MARKETING ERA? DO YOU EVEN KNOW WHAT THAT

DO YOU EVEN KNOW WHAT THAT

DO YOU EVEN KNOW WHAT THAT MEANS?

MEANS?

MEANS? SOME PEOPLE CALL IT THE

SOME PEOPLE CALL IT THE

SOME PEOPLE CALL IT THE