Today we're in Malibu, California hanging out with Ted Gushue. Ted is the executive
editor of Petrolicious.com, which is one of the coolest car blogs out there.
Known for it's short films on some of the best cars in the world. Before that Ted
was the executive editor and founder of supercompressor.com, which is now part
of the Thrillist Media Group. Ted is a car enthusiast, he's a friend, and he's
watch guy. Today we're going to learn a little bit more about Ted and hear some
really great watch stories. New York originally, or born and raised in Connecticut.
Moved to New York the second I graduated. Kind of just never even passed my house
on the way to the city. A professional DJ for two years. That was the first job I could
get in New York. Meeting a lot of interesting people who were the
kind of people that had the money and the time to stay out late at night on like
Tuesday. From there, a friend of mine, was running a newspaper called the New York
Observer. I became a nightlife reporter for them. Met a zillion people just and
just basically was somebody that didn't know what they wanted to do. But knew
that publishing was interesting to them and knew that kind of savoir faire around
what you know you were able to do. In terms of storytelling was something that I
learned I like doing. Came up with the idea for site called supercompressor,
which I ran for two years. Sold out of that. Was approached by Afshin Behnia,
the editor and founder of Petrolicious.com. He was looking for somebody to
take the editorial portion of what is, I think, one of the most respected
automotive video outlets in the world and scale that. We've taken,
you know, a really really lovely supporting product to a really robust video product
and built that into a whole ecosystem for people to come in and talk about all
aspects of classic cars. That's what I believe the future of our industry is.
Hyper focused specialization, really honest conversations with really great people.
88' Sub: 5513. It's the classic. A lot of guys aren't
big on the piano key dial. I don't mind it.
It's a special watch because it's the it's what everyone thinks of a Rolex
when they think of a Rolex. I think that's probably you may be outside of
the Datejust. I can swim in it, I can shower in it, I can, you know, the band's
nice and loose. It fits like a glove. It just it looks good with everything. I
can wear with a blue blazer, I can wear it with a t-shirt. you know. I can
put a backwards cap on if I had to and nobody would give me shit for it.
It's just the universal watch, and that design obviously has been imitated in so
many different ways by so many different places. It's the watch that you get given.
It's the watch that is it's something that is a family heirloom that gets
passed on. And they were built to last. They're not necessarily built to keep
the best time, but they are metaphorical timekeepers. You know a moment that you
shared with somebody. It was your Father's watch, it was your Grandfather's
watch, it was your Uncle's watch. They made a military version of it that went
to war. It has a great history to it. And for me the 5513 was just
the one that I wanted to have representational as being the exact same
age as I am. So I'm very proud of this watch. I'm very proud to wear it.
Everyone, you know, geeks out about about the Newman Daytona's right? They all go
nuts for them. I never understood the couple hundred thousand dollars for those
watches. I think they're kind of crazy. Especially when they're watches like the
Movado Datron that have the Zenith El Primero movement in them. That were pre
all of that, you know. This watch came out a couple years before the Paul Newman
Daytona even hit stores. Within true watch guys circles people like they like
to get nerdy about that stuff. I think you can appreciate how beautiful this
watch is, and they're all still really relatively obtainable. We didn't buy this
one. My Father's dearest friends passed away recently. Kind of
larger-than-life character. He used to sail his yacht around the world by himself.
Like always had a cigar in his mouth. Like he was a big lawyer in New York, I
think. And the like very like boisterous like very cool dude. And he always had
this watch on. He always had it on the original gold band it came on. When he
passed his wife left the watch, and a couple other things to my father. My
Dad and I share our collections on everything. So whether it's a car or whether
it's a watch, this is out here right now. It's it's our watch, and we look after it.
I think men don't buy dive watches to go diving. Men buy dive watches to make
women aware of the fact that in a moment's notice they're capable of going a
thousand feet below the ocean. Everyone should own this watch. If you're
a watch crown you own this watch. $190 bucks on Amazon or whatever they are. You
can find vintage ones for not much more. You'll be hard-pressed to find someone
who works in the diving industry that is not an owner of this watch. It is the
most appreciated, used tool watch ever ever made. And they are affordable. If it
falls off your wrist when you're diving it's not the end of the world. They're
bulletproof, they keep great time, they've got a day date, and they look just badass.
It's a perfect watch to take on vacation if you're going to a foreign country.
Just slap it to your wrist, and like don't worry about it. No one's going to
nick it from you. If they do you can just buy another one. It looks like the guy
who actually does what James Bond pretends to do. It looks like the watch
he would wear. And you can slap a NATO strap on it, you can put it on a jubilee,
you can put it on anything, you can hit somebody with it if you have to. It's a
great watch that if you are into watches you should probably just own one.
I've always wanted the Pepsi dial GMT. My Father was given one by my Mother. I
don't know how much you know about New York, but there's this big sculpture in
Cooper Square. Three dimensional cube is on its axis. You can actually spin it.
There's a little hole in the middle. She took the watch in the box, and hid it
in there, and spun the cube around, and my Dad was standing there he reached in
grabbed it pulled it out. She bought it with a bonus she got from her
publications. He didn't take it off. Never took it off. I'd always wanted to inherit
that lunch someday. I thought it was kind of like my primogeniture birthright. He
traded it for the Rolex Daytona, which is a great watch. I was working with a Rolex
dealer. Helping them out with some stuff, and I told him a story, told him the wear
pattern it had, and he found what is as close as you could possibly get to the
watch that my Dad sold, and he sent it to me as a gift. I got to know Bradley Price
at Autodromo a couple years ago. He's one of those rare people that says he's
going to do something and then does it way better than you ever thought he'd be
able to do it. He, his background was like designing industrial products. He
designed cell phones for Samsung, and he just saw this this whole in the
marketplace. That has since been tried to be filled by a couple different brands that
haven't really done it the same way. Where you would take a you know a car
that was something that was iconic. In this case it's a Group B race car.
Crystallized the meaning of that car and the importance of that car to its
community, into a timepiece that would be they would allow you to basically look
at it every single day on your wrist. And so this this watch is it's called the
Group B Evoluzione. The back is titanium. It's got a Japanese movement in
it. It's automatic, and it looks like a dial from a race car from the 1980s. And
the edges are severe, it's a little bit brutal, it's lightweight, it feels
purpose-built, and the strap is roughly the exact same
material and style that you would have on a racing harness that would buckle
you in. I think Bradley does a really great job
of creating a product that has integrity.
Growing up I was always around interesting cars. I was brought home from
the hospital of 1982 911 SC. My Grandfather was some was a tinkerer. He's
an engineer by trade. That we've never knew anything. We've always had
to have an old car that was designed with purpose. Like we've always had interesting
Range Rovers. Every car had to have a story. That was my childhood. We were
never a big money family we just spent it all on little objects of pure design
and idea. It's a decision I think that my family made a long time ago to value
everything in their life, whether it's, you know, a vacation rental house, or its a watch
on your wrist, or it's a car you're driving down the street. It had to be
something that was built with purpose. Was this thing designed by somebody who
cared? That's something that I've carried through and I've grown to
appreciate as something that was you know kind of imbued in me when I moved
out here, when I started really focusing on what all these things actually mean,
and meeting a lot of people like that.
The parallel I draw is that these are tiny little engines on our wrist. You know
the scale at which these things are built, and the scale at which old watches
were built before technology allowed us to measure you know Newton meters and
nanometers. And you know all these infinitesimal measurements. They were
doing that on instruments that were largely unchanged for hundreds of years.
Anyone who appreciates the mechanical ballet of of a car. It's just it's the
same thing just scaled down. You know there's an external design to
the way the thing looks. There's an internal engineering to the way that the
thing actually operates, and there is this beautiful synchronicity between
those because you can't have one without the other. Its love and marriage.