- Hey everyone! Welcome back,
it's JT from Market Daily
and today I'm going to be talking about cover letters.
But before I begin,
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Alright, let's get started.
We wanna talk about these cover letters.
Specifically, how to write one
that recruiters absolutely love
and how to get them at hello.
Before I begin, I wanna ask you a question.
True or false?
Do recruiters read cover letters?
What do you think?
Well the truth is, most people think they don't,
especially because they never hear from recruiters.
But, I'm here to tell you that's false.
Our company, myself personally,
we work with thousands of recruiters
and they tell us
they read the good ones.
They immediately get rid of the bad ones.
So let's talk about that.
What we're saying is that,
most cover letters stink.
That's the truth, it's painful, it's hard to hear.
And why is that?
Well, there's too much blah, blah, blah
going on in that cover letter,
and a lotta brag, brag, brag.
And that is what turns recruiters off.
They can open a cover letter
and skim it quickly,
and if they see that it reads
just like every other cover letter they get,
and it's all about you and how great you think you are,
they are not going to bother to read it.
And that is the truth.
You have to have an attention-grabbing cover letter today.
That's the secret
to getting it read.
And the truth is, this is an empowerful tool.
It's not something that we should gloss over.
In my personal opinion,
and I've been a career coach for over 15 years,
the cover letter is more important and more valuable
and has more power
than your resume does.
And I'm gonna talk about why that is today.
When you show a personal connection,
when you reveal something about yourself
that evokes an emotion in the reader,
that is a powerful cover letter.
That is what's gonna get a recruiter
to take a look at your resume
and give you a phone call.
You have to really connect with the employer
on a very personal level.
So how do you do that?
Well, there's a couple ways.
You could, for example, tell them
how you've come to learn that what they do is special.
So, how, in your personal experience, your life experience,
did you learn that what they do
is different, better, faster,
cheaper, smarter, more quality.
Whatever it is,
how did you emotionally connect with their brand?
Tell them that story.
Or, even better,
tell them about the first time
you ever used their product and service.
I mean what better way to explain,
I get you, I feel connected to you and I wanna work for you,
than telling them a personal story
about your experience with them.
And lastly, you can just tell them
about an overall life experience
that helps you feel connected to their tribe.
Something that's happened to you
that's caused you to have a value or a belief
that you know aligns with their values and beliefs
and that you can make that actual connection.
The fact is, the more personal the cover letter, the better.
It makes all the difference in the world,
and if you think about it,
it's really not that hard to do.
So, one example I can tell you about
is the client of ours
who wanted to work for a fashion company,
specifically it was a T-shirt company
with these really fun logos and quotes on them.
And what she did is tell the story about her nephew,
and how the first time he was wearing that T-shirt
and this whole, hilarious story of what unfolded
and how the meaning of that T-shirt
took on a whole new level as a result of what transpired.
Great cover letter, really fun, and guess what?
She got the call.
Another example client of ours
wanted to work for a medical equipment company.
And he told the story about the time
that his grandmother was in the hospital,
and how he noticed their logo was on the hospital bed
and some of the key pieces of equipment in her room,
and how important these key pieces of equipment were
to the care for her in the final stages of her life.
Very very powerful and emotional.
Guess what? He got a call too.
So in both of these examples
you can see that when you get them at hello,
when you tell a story that just wakes them up,
you get their heart and their mind engaged.
And that's really key here.
You're trying to draw them in.
What are we trying to do?
We're trying to create an emotional reaction.
We want them to read something
that draws up emotion in them.
And why is that?
Because when you do that, when you give that story
and it creates that emotional reaction,
you're creating connection.
And all of a sudden, that recruiter,
that hiring manager, that employer,
is feeling connected to you, the job seeker.
You're not just a piece of paper anymore.
That's really powerful, don't you think?
We call this at Work it Daily the "Disruptive Cover Letter."
Because you're disrupting the brain
of the person that's reading it.
And when you focus, and you disrupt this reader,
you're getting them out of autopilot.
You're taking them off that,
oh here's just another cover letter
that I should throw away.
They're all of a sudden,
seeing you as a person.
Again, not as a piece of paper
but as a real human being.
And I can't tell you how many times
our members have used a disruptive cover letter
and they get a phone call saying,
this is the best cover letter I've read in months.
I don't remember the last time I read a cover letter
that got my attention like this.
The best part is,
they're now on the phone with the hiring manager.
Okay. So now that I've got you understanding
the power of a disruptive cover letter,
I wanna walk you through
how easy it is to create one.
Because it really only takes three simple steps.
First, is to watch a quick video tutorial.
You're gonna need to understand,
you're gonna want to see specifics,
you're gonna want to see examples,
so that you know
how you should be writing this cover letter.
The next step is to use a template.
You're gonna have a template that tells you
the beginning, the middle, the end,
and what kind of content should be in each one,
so that you know you're doing it right.
And then the third step
is you should run it by somebody for review.
It really always helps to have a second set of eyes,
somebody who knows and understands
cover letters and recruiting,
who can also make sure that grammatically,
you don't have any typos, anything like that, right?
So, you wanna be able to know,
hey, I did this right.
Average time to do something like this
is about one to two hours.
But think about it.
Once you build one of these,
a lot of times, you can reuse it
for other job opportunities.
You just tweak a little bit of the information.
Because usually, you're trying to get a job
in a certain skill set or a certain industry,
so if you choose a story that ties to that,
you're gonna be able to reuse it.
But more importantly,
you do wanna spend this quality time.
If you could spend an hour building a cover letter,
but it gets you the phone call,
it's better than you building a generic cover letter
that never gets read.
And again, we see such incredible results at Work It Daily
with a disruptive cover letter.
We know that it works, and that it's worth an invest
that whopping one or two hours to do this.
So, what do you think?
Would learning how to write your own disruptive cover letter
be good to your career?
And if so, how much would it be worth?
We personally believe it's priceless.
Owning your career and being able to manage it,
and taking control of that job search process,
that's a pretty important thing.
Where can you do this?
Well, Work It Daily of course!
You can come here and hang out with us.
I don't know if you know this,
but our mission is to drop
the geographic and economic boundaries
to great career planning and support.
We don't think that it should cost a fortune
for you to be able to get the help that you need.
We have 15 video courses,
and one of them is job search
and has a whole video dedicated to cover letters.
And 24/7 access to it.
So when our members get in there
they can work on their careers anytime they want to.
But better still, we have unlimited online support.
So when you join our platform,
you get put into a private online community
where you can direct message
and work with our career experts
on every aspect of your career.
You can hand in your cover letter and say what do you think,
and they can work with you
until they know that it's perfect.
And it's not just the cover letter.
It's your resume.
It's your LinkedIn profile.
It's your interview prep.
It's every stage of the process that you're going through.
You have a partner, you have a wingman
ready to support you
so that you can get the results that you're looking for.
Now because you listened to this video today,
I have a special discount code for you.
It's LETTER10, and you have to use all caps,
just so you know or it won't work.
And I want you to check that out
because you're gonna save ten dollars a month
on our subscription rate.
It's normally $29 a month to join us.
No setup fees and you can cancel at any time.
But if you use LETTER10,
you'll be able to save $10 a month.
It'll only be $19 a month
for you to
learn how to build a disruptive cover letter,
make sure that it's right,
get sign off from our career experts,
and do all the other aspects of your job search
$19 a month. It's a couple cups of coffee.
Again, we're gonna help you
with all aspects of your career at Work It Daily.
So it's not just teaching you
how to write a disruptive cover letter,
making sure you nail it,
but it's your resume, it's your LinkedIn profile,
it's your interview prep, it's every aspect
of your job search and career development.
I'm gonna tell you, really quickly,
resume writers and career coaches
aren't loving us right now.
And that's because they normally charge hundreds,
sometimes thousands of dollars to work with them.
But what did I tell you?
Our goal, our mission as a company,
is to drop the geographic and economic boundaries
to great career support.
So now, you can get all of that help
for just $19 a month.
We guarantee you, it's gonna change the way
you work in your career forever.
Why don't you join, and empower yourself,
and see what Work It Daily can do for you.
At the very least, let's work together
on your cover letter,
so that you can land that great new job.
Okay, I really hope that this tutorial helped you understand
the power of a disruptive cover letter
and why it's very important that you write one.
You do need one today,
but you've gotta get a recruiter's attention.
Thank you so much for watching this tutorial
and don't forget to hit the subscribe button below
so that you can get all of our latest content
on a weekly basis.
And most importantly until next time, remember this.
If you wanna win, you've gotta work it daily.