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Practice English Speaking&Listening with: An introduction to social media for small business - Small Business Victoria Workshops

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Gday. Its Tim Gentle here, and were talking social media. Now when I think of

social media, I think of it like the heartbeat of the internet. Thats where you participate

and how you are perceived in social media. So what are the benefits? Well one that I

really like is that you get to people at the early stages of the buying cycle. To break

that right down, its like when youre sitting on the couch and youre thinking

about going on holiday. Youre browsing on your iPad, and slowly but surely little

social gems come into your feed. Its a bit like when dad brought home that QANTAS

jet, you know, now Im flying QANTAS. So social media isnt all about the now, its

about the early seed. Now also it can help you with your search engine rankings. How

you are perceived, and how you participate in social media, is part of the algorithm

that Google use to rank websites. So on occasions you need to get involved in social media just

so you get good rankings. Now it can help increase conversion rates on your shopping

cart. If you use social videos to, you know, show how to use the product, or maybe reviews

about you as a company. These are all things that people look for and its called social

proof. Now when we participate in social media, we wear five hats. Lets walk through those.

The first hat is marketing. Thats all about your brand, its about customer service,

about research and about generating leads. Now another hat we wear is informative. We

want to inform people about, say, an event weve got coming up or a product and service

we sell. Now the other hat that we wear is supportive. We want to support people. We

want to encourage them. They might be participating in a fundraising event. We also want to energise

people. We want to get people excited, and thats all about social media. And the final

one is to listen. Make sure you listen to what your customers are saying and what your

competitors are doing. Right. I wanted to leave you with some social media tips to make

sure that the effort that you put in you reap the rewards. All right, well start from

the very top. I always ask my customers what they want in their social feed, so you need

to know what the fish are biting if you want to catch the fish. Now have top level support.

What I mean by that is if youve got a directorship, or if youve got management, they need to

support social media, because in social media you have to be able to accept the good, the

bad and the ugly. Just like the real world, its not always going to be positive. And

you need to have a policy in place if people say something negative about you. Now always

be transparent and be honest. People want to get the human factor when it comes to social

media. And dont let perfection get in the way of progress. So another tip is to be consistent.

If youre in a bad mood one day maybe just pull out of social media and attempt it tomorrow.

But at the same time, you know, dont be this one day and that another day. Another

thing is website integration. Do you know that you can feed in your Facebook feed or

your Twitter feed into your website? Thats a fantastic thing. And always measure success.

A lot of these social media platforms have insights which tell you what people are looking at

what they're sharing and what they're liking.

Alright, well my names Tim Gentle and Im one of the Small Business Victoria workshop leaders that put

on an array of workshops for you as a small business to grow. My suggestion, check out

some of the knowledge, attend the workshops and grow your business online.

Ill catch you soon.

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