After a whole lotta waiting and a whole lotta hype, Playboi Carti dropped a visual for his
new track, “@ MEH.”
Whenever you get into the studio with Carti and just hear what’s going on it’s hard not to
take a smile off your face and just vibe out. That’s “@ Meh” director Nick Walker,
he’s been in the game for years as a photographer and director and worked with everyone from
FKA Twigs to Beyonce. He sat down with Genius News’ Jacques Morel to break down the visual.
Jacques: So what was it like working with Playboi Carti and making this video?
NICK: There is something really about coming off the hip
with it. He’s always super involved and it’s always a great collaboration.
And Nick’s been working with Carti since the “R.I.P.” music video for ‘Die Lit.’
NICK: When we were making both the album cover and the video for the ‘Die Lit’ cover
and for “R.I.P.,” thank God nobody got hurt. I think there is a shot in there of somebody
catching an elbow to the face.
The run up to the release was shrouded in mystery - in the days and nights before it dropped, a leaked snippet began
circulating on social media which clever fans Shazaamed - which many took to mean that the
cut was also about to be available on streamig services.
And although Carti doesn’t actually say the words “@ me” in the song at all, it
appears he’s calling out all his haters on the cut.
Production credits on the track include Neeko Baby, Deskhop, & jetsonmade,
and it is Carti’s first official solo release since 2018’s ‘Die Lit,’ though there
have been plenty of leaks.
Many believe these constant leaks eventually led to the delay of his next album, ‘Whole
Lotta Red’ which was originally slated to be released back in 2019.
When I do drop I just want people to know imma give you what you love, and then boom.
‘Whole Lotta Red’ I’m just tryna prove to these folks that I can rap, man.
And while Carti’s been giving us plenty
of hints on social media, for now, Stans are happy with any kind of new release.
What’d you think of Carti’s newest track? Let us know in the comments. I’m Tia with
Genius News bringing you the meaning and the knowledge behind the music.