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Practice English Speaking&Listening with: Internet marketing and ecommerce with Tom Antion Part One

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Jeff: Welcome to this edition of Leading Experts. Iím Dr. Jeff Hockings.

Today weíre going to be discussing how you can earn an enormous income either part time

or full time, on the Internet with one of the countryís leading experts. If you want

to learn strategies that could help you tell your boss to take this job and shove it because

you have real money coming in to your computer, then you better stay tuned. This show is going

to blow you away.

Narrator: Welcome to this edition of Leading Experts. Leading Experts is informative and

exciting. Leading Experts interviews authors, speakers and entrepreneurs in all areas of

business so you become a much more informed consumer. Now, hereís the host of Leading

Experts, Dr. Jeff Hockings.

Jeff: Welcome back. Iím Dr. Jeff Hockings and you're watching Leading Experts. Iím

very fortunate to have with me today, Tom Antion who is an internationally known author,

speaker, and Internet marketing expert who has personally sold millions of dollars in

products and services over the Internet. Even though Tom is an author, he does not give

book reports. Tom will be telling you the exact techniques he uses to make his computer

go ëka-chingí. Tom has been featured on the Australian Broadcast Network, the Canadian

Broadcast Network, and the Tokyo Today show along with hundreds of radio and TV shows


Heís the author of The Ultimate Guide to Electronic Marketing for Small Business, and

the founder of the infamous Butt Camp Seminars, where youíll learn how to make money sitting

on your rear end in front of your computer. Tomís Great Internet Marketing Retreat Center

is the only facility of its kind in the world where people actually live with Tom for a

long weekend while studying Internet marketing in the lap of luxury.

Tom, welcome to the show.

Tom: Jeff, I am thrilled to be here with you and Iím especially thrilled to be out of

that scorching heat you brought me into for coming out here.

Jeff: Hey, weíre in a nice place.

Tom: Itís gorgeous. I love it.

Jeff: Now first thing I want you to tell people watching is what is it you want them to know?

Tom: Well, the first thing, Jeff, is there is a whole legion of people around the world

selling things from their home over the Internet. This is not hocus-pocus. Itís not get-rich-quick.

Itís not any kind of magic. Itís simply learning the techniques needed to learn how

to use the Internet. We all use it everyday but very few of us use it to make money. And

I want them to know they cannot be doing what theyíre doing anymore. They can be selling

stuff and enjoying life right from their home office.

Jeff: We talked before the show, Tom. You told me that you actually have nine different

revenue sources coming in to your home from your computer. Is that what they like to call

the multiple streams of income?

Tom: Well, thatís right, Jeff. Weíre going to discuss quite a few of them today so I

want your listeners and your viewers to have sharp pencils because I donít play around.

Iím going to give you exact websites to go to and great things that youíll be able to,

as soon as this show is over, run to your computer and check out. But we have nine revenue

sources. A couple of them, obviously one is direct sales. I create a product or I have

a product and I sell it to you directly. Thatís just one.

Another one would be, and this is a very powerful one, affiliate sales. This means that I recommend

something to you that somebody else sells you and I get a commission from that third

party. Now this is very cool and Iím going to go into that more in-depth later. But thereís

about nine of them that we have coming in to the computer and it is just awesome when

you hear that ka-ching go off. In fact, weíre going to get a ka-ching going on in here somewhere.

I know these techno people back here can make a ka-ching go off, but weíre going to have

a ka-ching go off to see what happens every time an order comes in to my computer.

Jeff: Now, how can somebody -- youíve told me this before too, that you can actually

get somebody and teach them how to make money on their computer in less than two days. How

can that happen?

Tom: Itís actually faster than that. That brings up another one of our other revenue

streams which is eBay. Now this is just one portion of our entire business, but you cannot

ignore eBay if youíre a savvy marketer because eBay has got 160 million registered users.

Forty thousand more a day sign up for eBay.

Jeff: Wow!

Tom: So not only do we make direct sales on eBay, itís a lead generator. I get people,

probably about 100 to 150 new customers a month that then get exposed to all my other

expensive stuff. So eBay is a way. In two days, you can click the sell button and theyíll

give you a whole course on it. And you can clean out your basement at the same time.

Jeff: Okay, now you also told me that you can actually teach somebody how to make about

$43,000 a year with only spending $15 on a website. Tell us about that.

Tom: Now, youíve got to admit Jeff, this sounds like hocus-pocus, doesnít it?

Well Iím going to show you a website here. I have a website called

Now look he laughs because itís a sad subject but people need help with this. Straighten

up there, Jeff! And this is the whole legion of things called information products. Very

low risk, very high return. So we have a whole bunch of sites that cost maybe $15 or $20

to create but they sell an information product. In this case, itís an eBook. They download

it directly because you know funerals come up fast, people are distraught and they need

help quickly. They download it to their computer, I get a ka-ching coming to my mailbox, theyíre

reading the book and doing a wonderful eulogy. Everybodyís happy. Thatís just one, I have

lots of examples.

But one in particular I want to tell you about and this brings up these pink placemats I

brought here for you. Everything is pink today. My shirt is pink, this is pink, I even got

a pink cell phone, the new Razr cell phone to promote a new website called,

Jeff: Tell me the story behind that.

Tom: Okay, hereís the story behind the poodle. The reason I bring this up is because ideas

for websites can come from anywhere. So we have a Bichon Frise dog. Itís a little white

dog and people are always saying, ìOh, what a cute Poodle you haveWell itís not a

Poodle, itís a Bichon and the dog is getting a complex over this because everybodyís calling

him a Poodle. So we created a line of T-shirts, and Iíll show you. I brought one here for

you today. The dog wears it and it says, ìI am NOT a PoodlePeople know that the dog

is not a Poodle now and saves us all the doggy psychiatrists and everything. Actually, weíre

expanding the site and I brought a T-shirt for you Jeff. This is, ìMy Bichon is smarter

than your honor roll studentThis is for the owners of Bichons and hereís your personal

copy of it.

Jeff: Thanks so much, Tom.

Tom: But hereís the lesson learned Jeff. You get a passionate market that has money.

Donít go try to be success for the whole world. You canít advertise on the side of

every bus in America like some of these big companies. But you can clean up on little

websites that fill a need. Now this is a passionate market, Bichon owners love their dogs, and

they have money. This is not a cheap dog to have.

I have a whole bunch of stuff on golf sites. We might show a golf site here in a minute.

I donít like golf, I hate golf. Unless they have people out there holding the club for

me and an Internet access, I donít want to go on a golf course. People are crazy about

golf, so we have a whole conglomerate of sites selling stuff to people that are crazy about

golf. So, these sites only cost $20, $15 to develop, and thatís how you can bring in

an enormous cash flow. This site alone will probably do about $5,000 to $10,000 a month

just part time, as a little throw away side business.

You can have this for your cat if you donít have a Bichon. There you go.

Jeff: Thank you, thank you. Now you also said that you actually have things going on, revenue

sources where you couldnít turn them off if you tried. So, how does that work?

Tom: This is what I really want the viewers to think about. What if you could say, ìI

couldnít stop the money coming into my checking account if I triedWhat would that mean

to their families? Thatís the way I live my life because Iíve built things on the


This is not hocus-pocus. This is what we call a residual affiliate program. Let me give

you an example. Letís say, you have a product or a service and I recommend it to Joe over

here. And Joe buys your product or service, and you give me a commission. Thatís the

standard affiliate. But letís say, Jeff, that Joe buys it again next month. Letís

say you have an herbal supplement company or a tape of the month, or something thatís

ongoing. So Joe buys it again and you send me another commission. I only sold it to Joe

once. I only recommended it once but it keeps coming. An enormous amount of money comes

into my business from those types of deals. That can take you from working for a living,

to sitting home and enjoying time with your family, taking vacations just from that one

idea alone, residual affiliate programs.

So I want them to get their pencils, big star, underline residual affiliate programs, how

you could make money come in and it couldnít stop if you tried.

The Description of Internet marketing and ecommerce with Tom Antion Part One