ROB ASHE: Business intelligence has had two major
revolutions in the last 15 years, graphical user
interfaces in the early '90s, the web in the late '90s.
Search is the next big revolution.
JOHN WOOKEY: Search really needs to be unified within the
MARC BENIOFF: You've got to make it simple.
You've got to make it fast. And you've got to
make it easy to use.
ROB ASHE: Onebox represents the shortest possible time to
the right information.
MARISSA MAYER: Traditionally, in corporations, if you wanted
to do a search for, say, something like east coast
sales reports for the last two years, you'd have to go to a
special website or application and do a search that maybe
involves filling out various forms and fields to pull up
the exact right piece of information.
But the power of Google Onebox for Enterprise, you can go to
Google Search Appliance, and in the same box you would
search your internet, type in east coast sales and see those
reports right on top of your search page.
ROB ASHE: The whole idea of the search paradigm is to get
users to information quickly so they can act.
And time to action is fundamental to competitiveness
in today's market.
And so anything that we can do that speeds time to action is
going to be a huge benefit to an organization.
What Cognos is able to do now, with the Onebox solution, is
really open up to search capability, all the data, the
reports, the metrics about performance in an organization
that up till now have not been available, as we've been
limited to textile searches.
JOHN WOOKEY: If you look at any employees that you hire
today, they walk in with very specific expectations of how
they'll be able to work, the first of which is, how easy is
it for me to get information?
And when you think about Google Onebox, that's the
definition of basically how you expect to search and get
The thing I hear over and over again is, you have to make
this Google-like in terms of how this application works, in
terms of how easy it is for someone to actually uptake it,
use it, deploy it to their enterprise.
The really important thing that Google Onebox actually
brings in the enterprise is the simplicity, ease of use
design point that was really perfected in the consumer
marketplace, and really is the acid test for how well things
Because there's no training program, there's no
It either works natively for someone, or doesn't.
MARC BENIOFF: Google has demonstrated that the future
of our industry is about the internet.
And in many ways, the future of industry is about search,
and your ability to access all of your information and make
sense out of it.
By using Google's Onebox technology, when you type your
search word, not only are you accessing all of your
documents and databases, but you're getting right to
salesforce.com, your contacts, your accounts, your
opportunity, even your custom information.
Google's concept of simple access to broad ranges of
information is really the critical, essential element to
make that knowledge worker more
powerful than ever before.
KEITH COLLINS: At SAS, we believe the right answer is
around predictive performance management.
How do you know if you're within the bounds of your
Are you headed in the right direction?
Now, if you combine that with the ability to use search, to
quickly get that information, you're really driving at the
efficiency of the organization.
JOHN WOOKEY: We think, at Oracle, it's just very cool to
be working with Google on this project.
ROB ASHE: It's become clear to Cognos that Google is
committed to the enterprise.
KEITH COLLINS: Google has set the stage that the way we
expect to get information is completely different.
And now it's incumbent on the rest of the organization and
the enterprise to figure out how to do that.
MARC BENIOFF: No one make search better than Google.
And now with Onebox, Google makes search a lot better.