[Tamara] Recording people!
[in English] All right.
And our first guest is none other than the content director
of 3 channels, History, Life Time and H2.
And in addition to all this, she is also the creator of the
Mahon Press on Youtube, which if you are from the audiovisual (Brazil) you should already know,
if you don’t run there, because you’re missing a lot of cool tips.
Krishna welcome to Babu Collective.
[celebrate] Thank you so much for accepting our invitation here too.
And let's start by talking a little about your professional trajectory, like this
how was your training and how is your job as content director as well.
I did journalism
and since my first period I started working on television.
So I started in 1992,
it's been 30 years. Very crazy...
- Old, old! - Wow! A moment like that...
It is shock moment! [screams]
I worked at Rede Minas until I graduated.
After that I went to do a freela for Telemundo in Miami.
There was a vacancy at Discovery...
It was amazing, I was there almost 7 years.
And I went back to Brazil and went to Mixer, to do things for Discovery at Mixer.
It was super cool. Then I went to History,
and then I stayed as the content director for all the channels in the group,
for 8 years.
And now I'm in the Band group with the paid channels.
- On your Mahon Press channel, you normally, - Yup...
ask guests or ask for tips on how to
someone watching the video can enter the market and such.
Do you notice any difference when it's someone from the cinema or TV
the kind of tips they give?
-Do you see any difference like that?
Dude, it's very different, right. I think the TV guys
they are less people of beads, you know?
- Less human. - Less human! And I think.
- You know we're closer to capitalism. - Yes.
- It has a focus more... - There's a spreadsheet, like...
- Date, deadline... - Is it a more market focus maybe?
Much more, so, there is a cinema crowd that is also focused
in audience, to reach a lot in the public and think about a product. But it is much more rare.
And about kickoff, as well as how to start.
In cinema and on TV, what are the paths?
To start on TV I think
Youtube is a great facilitator to create a musculature.
As an exercise in language... Lie, it works for cinema too.
But like this...
Work, ask for an internship. Join a production company or channel
To trace this...
Walk this path for TV, which is what I did, of always making content.
For cinema, you can start with short films.
You can... There's another place over there.
But it's so cool to be on the set and participate in different areas.
I think this is the biggest piece of advice I can give.
Before going to the next question I would like to thank the Mahon Press
Because like this, I'm a person, like
I'm graduated in Literature and I'm making this transition for the script.
And I watch all your tips a lot. There are several videos that I write down several little things...
And with the whole scenario that’s going on too, I’m
quite hopeless now and then, but sometimes I go there
I take a look at the tips. And they are such practical tips that it kind of gives a
- I impose myself on us to run after it. - So pretty...
- It is cute! - Yes...
And how did the need arise?
At what point in your career did you see that a channel
so it would be very important for who was starting?
Man I was invited by Sebrae, Apro and some entities
to teach classes around Brazil. There were dozens of cities.
And I rode like this and it was very crazy, because the doubts were
the same and I also saw it when I received producers in History.
In the 8 years that I was there, I received producers every day at 11 am,
it was a religious business, different producers.
So the mistakes were the same, the doubts were the same, the shits were also.
And it was hard to travel so much and see that many times
people were registered to take this class and were unable to participate.
Then I said, YouTube democratizes information then
- who knows doing the thing there, reach more people. - Yup.
Sure enough it did happen! I started doing it in the first months already and
the feedback was so bad. I got a message, I remember
that one of the first people who spoke to me, they are all very selfless people,
they agree to talk to me, for something totally
- done for free, without... - To share.
To share, then they are very altruistic people and one of those people is Maria Ângela
de Jesus, who is now on Netflix, but she was on HBO, one of the first videos was with her.
And then this video someone wrote to me talking like this
"my dream was to present a project to HBO
and now I managed to arrange a meeting thanks to you, thank you".
- [Marian] Wow, how wonderful! - [Thais] Wow.
- [Thais] Sensational! - Then months later I got another message talking
"oh, I managed to close the deal because of you, for a video I watched here, bla bla bla...
I am hiring people, so you are responsible for jobs. "Then I said
fucked up, I can never stop this business"!
- And cinema was a man's, straight, white thing. - Sure!
When I graduated there was no woman
- it was very very rare. - Exactly.
And we noticed that Mahon Press
"The" Mahon Press because she's a girl!
- She's much better because she's a girl. - Sorry, absolutely! She's here!
Mahon Press was created in 2016
Babu too, so we have a close birthday.
Well our collective is formed 100% by women
and we always focus on narrative stories with leading women and everything.
For a while now we have noticed this difference, this increase in production more...
- Female. - Yeah, with a little more diversity too.
Do you think this is a response to demand? The public has shown that they want to see this
or are these minorities, these people who were not before, really entering the market?
It’s the same straight white people who make this content or
is the market really changing?
I think the look of people is changing. We are learning about feminism,
on the issues of chauvinism, homophobia.
And all the prejudices in the last few years, so it’s very natural that
now talking about it people start looking with another filter.
But the owners of the producers, the big ones, the COs, the presidents
they are still predominantly white men.
So as long as the money hasn't been better distributed...
And in your day-to-day work
Do you realize that the environment has changed? It’s a more welcoming environment for women,
when can you have more voice?
Look, I changed places, so, the place I was in
little sorority, few women,
many men and a very Latin thing that tends to be more macho.
Now I'm responding to a woman...
Big kiss! [laughs]
And then the team I formed is a totally different team.
- [Thais] Aham. - Then...
- I feel another environment, but I don't know if it's a bubble...
That I created or if things are really changing, but I
I am hoping that it is changing.
- [quietly] Um, hopefully! - Recently released
a video about a military show that will take place at the Cinemateca.
- Changing the tone subtly. - Yeah, changing...
And Folha de São Paulo published that military personnel, some even in uniform,
were seen on the spot having a meeting and such.
The Cinemateca released a note that it is not conservative biased
in the institution. But do you think it carries a negative message from them?
We are living in those first
months of this government, we are living
very strange things so
if we’re going to turn up or not, right?
Still on this political topic,
how do you see Brazilian cinema now
2019, with this new government going forward?
What are or what hope do you see in that future?
We're having coffee, eating cake.
We should start smoking crack!
The situation is ugly, it will be difficult...
Does Marian have crack there? [guffaws]
I don't want to encourage drug use but the moment is like, fuck.
It's complicated. I saw the cinema
die, agonize and die. Because I went to college
in 1992 which was when I started doing TV.
And I went to do TV precisely because there was no cinema.
And I saw him die, I saw him in agony, I saw how long it took us to get up.
It was a decade, for us to go back to the level we were in 92.
So our fall can now be greater.
Because we are a much stronger industry, with many more jobs, companies...
We were few producers on the axis.
Today after a amazing public policy on American models,
and Europeans, this is the craziest...
We created a great industry, a beautiful and awesome sector
that it could only grow and had to keep growing.
And if everything unfolds as it looks like it will be,
- The fall will be bigger... Yeah. - [Thais] It will be really big.
I hope not.
So far we have Bacurau's success, without a spolier because Marian didn't see it, but
he says there were so many jobs and such.
Ah, put it there?
- It's something that generates... - Yes.
- Creates income. - Generates profit.
People cannot see the culture market very much as something that generates profit.
They keep saying that it’s breast, expense.
- But that's not it... - These people don't work.
Works! We work more than 12 hours when we are on the set and say no...
Notice the white head, it's a lot of work.
It's very crazy that they say that,
because we generate more money than
than the pharmaceutical industry, we generate more money than tourism.
We generate more jobs than the auto industry,
that has more benefits and tax break
than us, so...
And now to...
- Cheer up. - Cheer up! [laughs]
We will ask you to indicate 1 book for those who are starting,
entering the audiovisual market, which is thus indispensable,
that you have on the shelf.
If it's for executive production there's a book that is from
Júlia Nogueira and Guilherme Fiúza
which is sensational and explains about incentive laws and everything.
And that’s it, I don’t know which edition,
because they sold very well. I highly recommend this book.
For guys of script
I think Difficult Men is wonderful!
The last video from the Mahon Press, I think it was with Tatá Amaral, right.
Yeah! Tatá is awesome!
We wanted you to recommend 1 Tata's film for the people.
I really like the series Antônia.
I really liked "Céu de Estrelas", it's beautiful, but I think the series
already has a maturity, you know, to have been done later and such, because we will...
- "Céu de Estrelas" is her first, right? - We're getting better. Yeah...
It's beautiful. But it's really crazy that in the audiovisual,
unlike the model and model career,
we get better with time.
- It is with practice, practice, practice. - Yes...
Which is very unfair at the same time.
It's like, when I'm almost at the end, I feel better.
- Come on... - Fuck, now!
Now that I've been through it all.
Now I'm not wanting to stay another 16 hours
- Working... - Exactly, I wanted something simpler.
I wanted to stay only 10 hours, it was fine. Fuck, right now.
Yeah, I'm living this moment.
[Tamara] So that's it!
What else? Lie, is it over ?! Oh people...
That was a very quick virginity to break.
- We were worried, because you talked about the time, - We don't even suffer!
- we said, let's do a good deal... - We don't even suffer.
So, it was worth it for me not to take a shower and come all shit!
Thank you very much Krishna [celebrate]
- Once again. - Thank you thank you!
- Thank you, I loved it, I loved it. - Was very good,
to be able to count on you in our first painting,
because it's a channel that we follow and
we were like, "did we get the contact and bring her and such"...
I am easy.
- Thanks. - Thank you.
- And bye! - Bye.
Was this closing good?
- [Marian] I was a little... - [Tamara] Congratulations.
[Mahon] While I finished my cake I can count another one
something I'm doing that is very surreal. - [Marian] Yes, say, say.