What does ARPPU mean? What is the full form of ARPPU?
The full form of ARPPU is Average Revenue per Paying User. It’s used on Business ,Finance in Worldwide
Average revenue per paying user (ARPPU) is a non-GAAP metric used to assess the average revenue generated from a paying customer. Although similar to average revenue per user (ARPU), the fundamental difference with ARPPU is that the calculation of the metric only involves active paying customers and not the company’s entire customer base. This metric is used to assess the profitability garnered from each paying customer and the company’s revenue-generating capabilities.
The formula for average revenue per paying user is as follows:
Average Revenue Per Paying User
Where:
- Total revenue is the total revenue generated over the desired measurement period.
- Average number of paying users is the average number of users that pay for the service and/or good over the desired measurement period.
ARPPU
means
Average Revenue per Paying User
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