The Full Form of DJ&C is Denim Jeans & Casuals.

Denim is a strong cotton fabric made using a twill weave, which creates a subtle diagonal ribbing pattern. First produced as serge de Nîmes in France in the seventeenth century, the cotton twill fabric is warp-facing, meaning that the weft threads go under two or more warp threads. The warp yarns are more prominent on the right side—these diagonal parallel lines make denim fabric different from other sturdy woven cotton fabrics like canvas or cotton duck. Many manufacturers produce denim fabric made from a mix of cotton fibers, polyester, and elastane to create stretch denim or increase durability.

Denim is usually colored with indigo dye, resulting in its characteristic blue-cotton color. After denim is colored, manufacturers can wash, rinse, or distress the fabric to produce a wide array of denim, from dark-wash to light. Manufacturers use a different dyeing process to create black or white cotton denim.

Jeans are a type of pants or trousers, typically made from denim or dungaree cloth. Often the term “jeans” refers to a particular style of trousers, called “blue jeans”, which were invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871 and patented by Jacob W. Davis and Levi Strauss on May 20, 1873. Prior to the Levi Strauss patented trousers, the term “blue jeans” had been long in use for various garments (including trousers, overalls, and coats), constructed from blue-colored denim.

“Jean” also references a (historic) type of sturdy cloth commonly made with a cotton warp and wool weft (also known as “Virginia cloth”). Jean cloth can be entirely cotton as well, similar to denim. Originally designed for miners, modern jeans were popularized as casual wear by Marlon Brando and James Dean in their 1950s films, particularly The Wild One and Rebel Without a Cause, leading to the fabric becoming a symbol of rebellion among teenagers, especially members of the greaser subculture. From the 1960s onwards, jeans became common among various youth subcultures and subsequently young members of the general population. Nowadays, they are one of the most popular types of specialty trousers in Western culture. Historic brands include Levi’s, Lee, and Wrangler.