The full form of DS Group is Dharampal Satyapal Group

Dharampal Satyapal Group (DS Group) is a conglomerate founded in 1929 in Chandni Chowk, New Delhi by Lala Dharampal Sugandhi. Dharampal’s son, Satyapal, took over the company after his father. The company is named after the father-son duo. The company has a turnover of over Rs 6500 crore. Dharampal Satyapal Limited (DSL) is the flagship company of the Dharampal Satyapal Group.

The Dharampal Satyapal (DS) Group is a multi-business corporation with a strong Indian and international presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The Group has always remained committed towards creating premium quality products and continues to build successful brands across many categories. The product range from the Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.

Guided by a clear set of values and built on a strong foundation of philantrophy, corporate social responsibility is an integral part of the Group’s business objectives. With ongoing dedication, it works to enhance livelihoods and build sustainable communities that are economically, environmentally and socially healthy and resilient. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.

The group has diversified and expanded its portfolio to accelerate growth and enhance value for the stakeholders. The key Business Pillars of the Group are Tobacco, Mouth Freshener, Food and Beverage, Confectionery, Agri and other Investments.

Starting from the core business of Flavours and Fragrances, the first step was creation of a master piece, ‘BABA’ , India’s first branded chewing tobacco and since then it has maintained its market leadership in the chewing tobacco segment with brands like ‘BABA’ and ‘Tulsi’.