What does GAD mean? What is the full form of GAD?
The full form of GAD is Google Ad Manager
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two former services from Google’s DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX). Google Ad Manager initially used a second-price auction format, before announcing that it would be replaced with a first-price auction format in March 2019
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.
Ad Manager is for you if you need:
- A central place to monetize all of your inventory types (websites, mobile apps, videos, or games)
- To manage a significant amount of ad revenue that comes through direct deals from buyers
- To use third-party networks to compete for ad inventory
- More complex reports to gain granular insights
AdSense or AdMob might be a better fit for you depending on the advertising business you need to manage. Learn more in Compare Ad Manager, AdSense, and AdMob. See the note below for information about Google Ad Manager 360
GAD
means
Google Ad Manager
Translate Google Ad Manager to other language.
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