The full form of WOM is Word Of Mouth. It’s used on Regional ,Community in Worldwide

Word of mouth or viva voce, is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.

Word of mouth is a free form of advertisement or promotion (just one reason it’s so important). It’s shared by customers and triggered by an event the customer experiences. This event is something beyond what’s expected.

In this post, we’ll look more into the details of word of mouth marketing – how you can use it, why you need it and why it’s so important in the modern communicative landscape.

Word-of-mouth marketing (WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, is it is free advertising triggered by customer experiences—and usually, something that goes beyond what they expected. Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. Also called referred to as “WOMM” or “word-of-mouth advertising,” WOM marketing includes buzz, viral, blog, emotional, and social media marketing.