The full form of SITE is Satellite Instructional Television Experiment

Satellite Instructional Television Experiment or SITE was an experimental satellite communications project launched in India in 1975, designed jointly by NASA and the Indian Space Research Organization (ISRO). The project made available informational television programs to rural India. The main objectives of the experiment were to educate the financially backward and academically illiterate people of India on various issues via satellite broadcasting, and also to help India gain technical experience in the field of satellite communications.

The experiment ran for one year from 1 August 1975 to 31 July 1976, covering more than 2400 villages in 20 districts of six Indian states and territories (Andhra Pradesh, Bihar, Karnataka, Madhya Pradesh, Orissa, Rajasthan). The television programs were produced by All India Radio and broadcast by NASA’s ATS-6 satellite stationed above India for the duration of the project. The project was supported by various international agencies such as the UNDP, UNESCO, UNICEF and ITU. The experiment was successful, as it played a major role in helping develop India’s own satellite program, INSAT. The project showed that India could use advanced technology to fulfill the socio-economic needs of the country. SITE was followed by similar experiments in various countries, which showed the important role satellite TV could play in providing education.