The full form of LVB is Lakshmi Vilas Bank

With effect from 27 November 2020, Lakshmi Vilas Bank (LVB) has been amalgamated with DBS Bank India Limited. The scheme of amalgamation is under the special powers of the Government of India and RBI under Section 45 of the Banking Regulation Act, 1949, India.

DBS is a leading financial services group in Asia and is present across 18 countries. With its extensive network of operations in Asia, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 12 consecutive years from 2009 to 2020. DBS has been in India since 1994 and we converted our India operations to a wholly owned subsidiary (DBS Bank India Limited) in March 2019 to expand our franchise and build greater scale. We were also ranked No 1 in India by Forbes in its 2020 list of the World’s Best Banks.

In May 2018, DBS evolved our decade-old positioning “Living, Breathing Asia” to “Live more, Bank less”. This new brand promise reflects our belief that in the digital era, we need to deliver banking that is so simple, seamless and invisible, our customers have more time to spend on the people or things they care about.

It encapsulates several ideas – enabling customers to live hassle-free with invisible banking, to seize life’s opportunities and to live larger than themselves.