The full form of eDM is electronic Direct Marketing. It’s used on Business ,Marketing in Worldwide

Electronic Direct Marketing (eDM) is a strategic process of building and refining a centralized marketing database with the purpose of communicating directly to subscribers using any form of electronic messaging in targeted and personalized manner.

The purpose of the communication must be to increase value for the organization whilst delivering a purposeful outcome for the recipient maintaining the best engagement possible.

Key principles of eDM are:

• That a subscriber database is only as useful as the last time it was campaigned to;
• Indiscriminate and untargeted blasting to a subscriber database will destroy subscriber engagement;
• All eDM strategies and campaigns must be SPAM compliant with respects to the laws of the campaigner and subscriber;
• Privacy laws must be upheld with software adhering to best practice security and data storage methods such as using secure SSL.