The Full Form of BOBJ is Business Objects.

SAP BusinessObjects (BO, BOBJ, or BObjects) is an enterprise software company, specializing in business intelligence (BI). BusinessObjects was acquired in 2007 by German company SAP AG. The company claimed more than 46,000 customers in its final earnings release prior to being acquired by SAP. Its flagship product is BusinessObjects XI (or BOXI), with components that provide performance management, planning, reporting, query and analysis, as well as enterprise information management. BusinessObjects also offers consulting and education services to help customers deploy its business intelligence projects. Other toolsets enable universes (the BusinessObjects name for a semantic layer between the physical data store and the front-end reporting tool) and ready-written reports to be stored centrally and made selectively available to communities of the users.