The full form of TRP is Television Rating Point.

Television Rating Point is one of the most essential tools that is used by advertisers and marketers. The primary function of this tool is to identify the popularity of a particular television program. It helps people understand which television program is viewed most by people. To an average person, this data might seem meaningless, but the truth is that knowing this kind of information is very important especially when big decisions need to be made. Television Rating Point gives an index that shows which programs people prefer watching.

This data is helpful for advertisers as it allows them to make important decisions because their main purpose is to make sure that more people view their advertisements.

TRP stands for Television Rating Point, and it is a handy tool. TV is one of the best places to run advertisements, and it is a great way to boost sales. This is the reason why so many companies and vendors are doing so. However, as a company, you cannot just run your advertisement at any time because each time slot has a different significance. The only goal that advertisers need to fulfill is that they need to ensure that more people see their advertisements.

Once they fulfill these goals, sales are bound to increase. This is where Television Rating Point comes into play as it allows advertisers to learn which programs are more popular and gain the most attention from viewers. If more people are watching a particular show, it is best to advertise that show as it will gather more attention.

Two main methods are used for Television Rating Point calculation. The first method is known as the frequency monitoring method, and in this method, a device known as the People’s Meter is installed in television sets. So, whenever a person turns on their TV, this device starts to record the time and program that the person is watching. After doing so every day, an average is taken that tells us about the persons viewing habits.

The other method is known as Picture Matching, and it is a newer method. In this method, the People’s Meter also records pictures of the show that is currently being watched. This kind of data is collected from many homes that tell people which shows are currently popular among the masses.

TRP ratings are collected every day because this kind of information is priceless. Advertisers need to have this information on hand so that they can make sure that any advertisement they run is not wasted. The question that a lot of people ask is that what is a good TRP rating, and the simple answer to that is the higher a rating is, the better. A higher rating means that a lot of people is viewing a particular show. So, if a particular show has a high rating, advertisers can choose to run their ads alongside those shows. This allows advertisers to lure more customers towards their products and services.

The full form of TRP is target rating point.

A target rating point (TRP) is a gross rating point delivered by a media vehicle to a specific target audience.

The purpose of the “target rating point” metric is to measure impressions in relation to the number of people in a specific target audience for an advertisement. Thus, the TRP is a measure of the purchased points representing an estimate of the component of the target audience within the gross audience. Similar to the gross rating point, it is measured as the sum of ratings achieved by a specific media vehicle (e.g., TV channel or program) of the target audience reached.

Target rating points (TRPs) quantify the gross rated points achieved by an advertisement or campaign among targeted individuals within a larger population. For example, if an advertisement appears more than once, the entire gross audience also, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audience.

The TRP and GRP metrics are both critical components for determining the marketing effectiveness of a particular advertisement. Outside of television, TRPs are calculated using the denominator of the total target audience, and the numerator as the total impressions delivered to this audience x 100. (As in 1,000,000 impressions among the target audience ÷ 10,000,000 people in total in the target audience x 100 = 10 TRPs).

TRPs are often added up by week, and presented in a flowchart so a marketer can see the amount of impressions delivered to the target audience from each media channel.