- 73% of US adults use YouTube.
- 62% of YouTube users are Males.
- 78% of US men adults use YouTube.
- 68% of US women adults use YouTube.
- 81% of 15–25 year-olds in the US use YouTube.
- More than 15% of YouTube’s site traffic comes from the U.S.
- 80% of YouTube users come from outside the US.
- 62% of businesses use YouTube.
- 9% of small businesses are on YouTube.
- 35+ and 55+ age groups are the fastest growing YouTube demographics.
- 75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
- Millennials prefer YouTube two to one over traditional television.
- 51% of YouTube users say they visit the site daily.
- 37% of the coveted 18 – 34 demographic are binge-watching.
- 70% of YouTube watch time comes from mobile devices.
- YouTube services are available in more than 100 countries in 80 languages..
- Males are primarily watching soccer or strategy games.
- Females are primarily watching beauty videos.
- 95% of global internet population watches YouTube.
- There 50 million creators on YouTube.
- YouTube has 265 million active users in India.
- YouTube was bought by Google in 2006 for $1.65 billion.
- Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.
- Google has stayed fairly quiet about the performance details of YouTube.
- Annual cost to run YouTube is $6.35 billion.
- Youtube’s revenue came to $15.1 billion for the full year 2019, up 36% from 2018.
- Highest paid YouTube stars made a combined total of $127 million in 2017.
- Number of channels earning six figures per year on YouTube grows by 40% every year.
- YouTube video influencers with 500-5k followers charge, on average, $315 per video.
- YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
- YouTube mobile revenue continues to climb year on year.
- Revenue from YouTube ads came to $4.7 billion in the fourth quarter, up 31% year over year.
- Google is looking to YouTube to be its next driver of growth.
- YouTube has come under scrutiny for the quality and content of its ad choices, causing many advertisers to leave over the controversy.
- billion hours of YouTube content is watched per day.
- YouTube is the 2nd most visited site in the world.
- YouTube attracts about 44% of all internet users.
- 37% of all mobile internet traffic belongs to YouTube.
- More than 70% of what people watch on YouTube is determined by its recommendation algorithm.
- The first video was posted in 2005 from the San Diego Zoo.
- Gangnam Style was so popular that it broke YouTube’s video counter.
- By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV.
- 60% of people prefer video platforms to live television.
- 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
- YouTube provides a free space in Los Angeles for anyone with 10,000+ subscribers.
- There are more than 31 million YouTube channels out there.
- YouTube is technically the second largest search engine in the world.
- There are 100+ music videos in the highest available video and audio quality.
- Most viewed video on YouTube is Luis Fonsi’s “Despacito” featuring Daddy Yankee with 6.6 billion views.
- YouTube’s live stream of Coachella’s first weekend earned over 82 million live views.
- Justin Bieber’s “Baby” video managed to generate 11 million dislikes (and counting!).
- 60% of the most popular YouTube videos cannot be viewed in Germany.
- Most popular YouTube channel has 126 million subscribers.
- There are 9,000+ partners using Content ID, including many major network broadcasters, movie studios and record labels.
- YouTube’s partners have claimed over 800 million videos since Content ID was implemented.
- YouTube employees have the option of taking a slide instead of the stairs or the elevator.
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