The full form of Amul is Anand Milk Union Limited. It’s used on Business ,Companies & Corporations in India

Anand Milk Union Limited (AMUL) is a dairy brand that is managed by a cooperative body known as Gujarat Cooperative Milk Marketing Federation (GCMMF). The cooperative is headquartered in Anand in the state of Gujarat, India. The range of products produced by the cooperative includes milk, butter, cheese, ice creams, health drinks, and other dairy products. The word “Amul” is derived from the Sanskrit word “Amulya” which means precious or priceless.

Anand Milk Union Limited, a brand so distinctively Indian has been a part of our lives for nearly five decades now and still is able to touch a chord in our hearts.  Brand Amul has grown as a dynamic factor which protects the interests of producers and consumers of Indians and it is a symbol of many aspects of high-quality products sold at reasonable price, of the genesis of a vast co-operative network, of the marketing savvy of a farmers’ organization, and of a proven model for dairy development.

At present, AMUL is a prominent brand that is organized and controlled by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). This cooperative organization is owned by more than three million milk producers. In more than forty countries, its products are offered. The profits of this organization in the years 2014 and 2015, was more than three billion dollars.

History

• On 19 December 1946, Amul was founded as an Indian cooperative dairy in a small town of Anand in Khaira district in the state of Gujarat. This organization was established by Dr. Verghese Kurien and in 1970; it organized the White Revolution of India.
• In 1973, the Gujarat Co-operative Milk Marketing Federation Ltd., a top marketing organization of these district cooperatives, was established to unite organized strength and expand the market at the same time as saving on advertising and staying away from competing against each other. The brand name Amul, which the Kaira Union had with it from 1955, was reassigned to GCMMF. The GCMMF is the leading food products marketing organization in India. It is the top marketing organization of the dairy cooperatives of Gujarat.
• In 1999, it was honored with the “Best of all” Rajiv Gandhi National Quality Award.
• At present, the CEO of this business corporation is R.S. Sodhi.