The full form of WL ATM is White Label ATM

Typically, white label ATMs, or WLAs, are the ATMs set up and operated by a non-bank. As a customer, one can use these machines just as a regular ATM. WLAs offer debit card services such as cash withdrawal and enquiry.

White-label automatic banking machines (ABMs) are ATMs that provide an alternative source of cash dispensing vis-à-vis traditional automatic banking machines (ABMs) from banks. White-label ABMs may be operated by an independent ATM deployer.

In Canada, the major financial institutions have their own branded ABMs located throughout the country. These ABMs prominently display the logo of the banks. White-label or “no name” ABMs, which are usually located in non-traditional places, display no major bank labels on the actual machine. Before 1997, only banks and other deposit taking financial institutions were allowed to be part of the Interac network. After 1997, independent operators were allowed to operate ABMs not owned by major financial institutions.

With a network of over 15,000 units, the NRT Technology Corporation is the largest processor of non-bank ABMs in Canada, handling more than 50 million transactions annually