What is the meaning of [Self-praise is no recommendation]

You may be proud of your achievements; you may have a very high opinion of
yourself; you may thing that others should be made to realize what a fine
fellow you are. But nobody will ever have a high opinion of you if you have
too high an opinion of yourself, because a person who praises himself is never
believed.

> I admit I didn’t score any of the goals, but it was largely due to me that
we won the game.

> Self-praise is no recommendation.